PR Coach: Empowering & Inspiring Advice

Tyler Perry on "How to be Successful" (video)

2012-01-26T12:21:00.000-08:00

Dream. Believe. Work hard. Stay focused.

When something is for you....it will not let you go.

BELIEVE.

How to Submit a Press Release to PR.com Webinar

2012-01-20T23:46:00.000-08:00

See
www.ministrymarketingsolutions.com
for free mp3 and ebook

Make Your Book A Bestseller! ==> http://bit.ly/w6YFfr

2012 Strong Inspirations: Pam Perry on FM98 WJLB with Dr. Deborah Smith ...

2012-01-14T20:40:00.000-08:00

The 3 C’s of Supplier Diversity #nmsdc2011

2011-11-02T19:05:00.000-07:00

Guest post by:

Brian Tippens | Innovation Matters

There is no global supplier diversity “cookie cutter-method” for implementation. It is a mistake for companies to believe they can be successful by simply adopting a “copy exactly” approach and transporting the companies’ U.S. supplier diversity tools, processes, and policies into non-U.S. locations. While some process and policy consistency is required, supplier diversity programs must be adapted to reflect the cultural and societal norms of the geographies in which they are implemented.

Despite these regional differences in implementation, the business case for global supplier diversity is consistent. I frequently discuss this business case in the context of what I refer to as “the three C’s” of supplier diversity:

Compliance

In the United States, many companies’ supplier diversity programs are built around a compliance core. These programs are designed to help ensure that the company meets compliance requirements mandated by its public-sector customers. The U.S. federal government requires that any company that provides goods and services to it, above a certain mandated minimum level, meets aggressive goals of subcontracting spend with a list of enumerated categories of underrepresented small businesses. These categories include ethnic-minority-owned, woman-owned, and veteran-owned businesses.

These compliance requirements have become pervasive over the past 50 years as many states, municipalities, school districts, and other public sector entities have developed supplier diversity mandates that mirror or closely reflect the U.S. federal requirements. Even companies that don’t source directly to the public sector may be required to adhere to these types of requirements, if they source to other private sector companies which themselves are public sector suppliers and are required to “flow down” requirements.

With limited exceptions, outside of the United States there are no similar legislative mandates requiring that companies subcontract with diverse businesses. While no other countries have identical mandates to the United States for minority business inclusion, two countries have enacted their own legislative framework to ensure inclusion of minorities or disadvantaged people. First, there is the case of South Africa and their Broad Based Black Economic Empowerment (B-BEE) legislation. Second, more recently, is Australia, which has implemented requirements for including indigenous aboriginal-owned businesses in certain contracts. In addition, while visible minorities in Canada are not included in any government scheme for protected status, they do have a government set aside for Aboriginals based on self-certification. However, absent extensive compelling mandates, supplier diversity performance has been slow to expand outside of the United States.

Those companies that have chosen to expand their global supplier diversity programs outside of the United States for compliance reasons, have done so with an aim to:

Address existing or developing supplier diversity mandates that currently exist in regions where those companies do business outside of the United States (for example, to meet the requirements of Australia’s Indigenous Opportunities Program (IOP) or the South African Broad Based Black Economic Empowerment code requirements); or
Remain “ahead of the legislative curve” by designing and implementing robust supplier diversity procurement policies ahead of government mandates in regions that appear to be evaluating the adoption of such mandates.

Corporate Social Responsibility (CSR)

These policies are seen to function as built-in, self-regulating mechanisms whereby businesses monitor and ensure active compliance with the spirit of the law, ethical standards, and international norms. Many companies position their supplier diversity programs as supporting CSR pillars, by:

Enhancing the company image and brand by demonstrating commitment to high ethical standard of inclusion
Working to ensure that the diversity of the company’s supplier base reflects that of its employee base and customer mix
Supporting the CSR requirements of its customer in the marketplace.
These CSR drivers are not at all unique to U.S. supplier diversity programs. It can truly be said that, with these drivers in mind, …if ensuring an inclusive supply chain is ‘the right thing to do’ in the United States, it is ‘the right thing to do’ everywhere that the Company does business …

Competitive Advantage

Among the most successful of U.S.-based supplier diversity programs are those hosted by companies that position the programs as a business imperative, a revenue enabler, a competitive advantage. Hewlett-Packard, for example, estimates in it’s Global Citizenship Report that in 2010 more than $10 billion -worth of business required the company to demonstrate its efforts in supplier diversity.

By working to meet contractual- and compliance-driven diversity subcontracting requirements of its customers, a company with a business-to-business (B2B) sales model can leverage its supplier diversity performance to win in the marketplace. Similarly, a company with a business-to-consumer (B2C) business model can weave its supplier diversity investments in diverse communities into its marketing and advertising and help it to create a competitive advantage across a diverse consumer base.

Collectively, these elements combine to form the business case—a set of compelling drivers for global supplier diversity expansion. Note that not every company will find each of the three important to the same degree, if at all.

Source: The 3 C’s of Supplier Diversity | Brian Tippens | Innovation Matters

Black Enterprise Vlogger: Karen Taylor Bass (in deep water) REINVENTION TIPS

2011-11-02T08:31:00.000-07:00

The Brand New Mommy: www.TheBrandNewMommy.com Karen Taylor Bass

Thought Leadership in the New Social Media Economy

2011-10-31T12:43:00.000-07:00

http://www.PerryWilliamson.com/webinar - New webinar reveals 10 secrets to get your message heard, help more people, make more money and more...
create a legacy that has a positive impact on your family,
your community and beyond.

Visit our website for featured authors!

Branding Books to Boost Your Business: Pam Perry Picks

2011-08-14T21:47:00.000-07:00

All-In-One Suite of Online Marketing Tools Today! http://bit.ly/pS9sBU

Karen Taylor Bass: http://www.thebrandnewmommy.com

Melissa Dawn Johnson: www.MelissaDawnJohnson.com

Blogging While Brown Conference and Black Weblog Awards 2011 Highlight Reel

2011-07-11T11:41:00.000-07:00

See Pam Perry and Karen Taylor Bass doing session on
Social Media & PR & Branding!

All-In-One Suite of Online Marketing Tools Today! http://bit.ly/pS9sBU

Use The #1 Online Marketing Tool Suite on Planet Earth!

Content is King. PR is Queen.

2011-06-29T10:19:00.000-07:00

5 Ways to Create Compelling Content - with notes

Pam Perry Client Meeting / Training

Listen to internet radio with Pam Perry PR Coach on Blog Talk Radio

How Twitter and Facebook Have Benefited a Detroit Nonprofit Organization

2011-06-06T19:57:00.000-07:00

SEO + Publicity + Social Media = ?

The Radio Facts Top 30 Black Women in Media WINNERS

2011-05-07T16:55:00.000-07:00

Beautiful sisters making a difference in media!

Congratulations our personal sister girlfriends: Jamillah Muhammad,

Sheilah Belle (pictured right below with Pam Perry)

and Willie Mae McIver.

So proud of yall sistas! Doing it BIG like Mary Mary.

The other heavy hitters on the list included, Oprah Winfrey, Gayle King, Wendy Williams, Jamie Foster Brown, Sylvia Rhone, Shirley Strawberry and Soledad O’Brien.

Click here to view the entire list or go to http://radiofacts.com

Pam Perry PR coach presenting social media strategies at 2011 Literary Breakthrough Conference

2011-05-06T20:52:00.000-07:00

HOUSTON

SEO + Publicity + Social Media = ?

Pam's Social Media laptop workshop >>>> http://bit.ly/socialmediaswag

Pam Perry Social Media SWAGGER

2011-04-23T20:26:00.000-07:00

7 Steps to Social Media Swag

2011-04-10T20:14:00.000-07:00

Pam Perry, PR Coach - certified, award-winning Social Media Strategist and author of upcoming book: The SWAG of Social Media Marketing

See / hear this presentation below.

Social Media Marketing is the NEW and NOW method for generating buzz (and more business) through social networking and Web 2.0 websites.

Do you feel confident in doing it?

Do you have the “Swagger” to Attract a Tribe, Build a Brand, Close the Deal and Get The Money?

It’s not rocket science – but it does take someone to show you how to do it RIGHT. Without the hype. Without the Techy Talk and Geek Speak. Just someone to break it down for you so you can actually GET THIS THING moving - so YOU CAN

build your online brand to bring in business,

get some videos up that will go viral,

attract "raving fans" on Facebook and Twitter and

harness the secret power of Linkedin!

For the past 5 years I spent thousands of dollars and thousands of hours figuring out the perfect social media system that I could use that would:

Not require me to spend countless hours online

Build a loyal email database and social media following

Market my business and my brand to attract influential clients

Create and market information products that sell very well on my website

Use email and internet marketing techniques to bring in thousands of dollars per month

And finally, get hundreds of thousands of monthly visitors to my websites and blogs who have interest in my services and products and ready to do business!

Now, I've got it! I've got this all down to a complete set of strategies that work – and I want to share this information with you so you can be confident and get your social media SWAG on!

You are invited to my SOCIAL MEDIA SWAG SEMINAR where you can learn my time-tested and proven Social Media System that I have used for many years.

So get clicking. You are one click away from awesome.

PR is all about relationships.

2011-03-28T18:35:00.000-07:00

The following three pointers will help you to cultivate relationships meaningful to your brand and provide guidance on how to effectively use them to garner publicity.

#1. Do your research. It's important to know the publications your audience reads and the journalists whose opinion they respect. Understand their writing style, and why they cover what they do. This will help you in crafting a compelling pitch. DO NOT send the same pitch to everyone you reach out to, this will essentially blacklist you. Journalists want to know that you have something to offer their unique audience as their reputation is on the line with every article they write.

#2: Network. Get out and meet the influencers and major players in your community. You should attend every event that you possibly can and use that time to socialize what you’re working on. Not only does this build your confidence and comfort in being able to articulate your thoughts, but it helps to generate an organic interest in your brand. It is also important to follow up and connect with these newfound contacts on the appropriate online platforms such as LinkedIn. Upon connecting you may just realize that your new contact can introduce you to someone who can be helpful in garnering press.

#3: Know your talking points. Understand what makes your brand unique and develop succinct ways to communicate that. Use your networking events to practice different ways of presenting the same ideas and determine what resonates best. When the time comes to speak with a journalist, you’ll know your material inside and out. You’ll also know how to communicate key attributes the journalist may not specifically ask you about. Decide what your brand means, which is not the job you have.

Article author: Alleigh Marre works with healthcare and science clients at Waggener Edstrom Worldwide. She is an expert on PR and digital strategy. She blogs regularly at alleighmarre.com and you can follower her on Twitter @alleighmarre.

MC Hammer: Role of Social Media in Marketing

2011-03-05T14:03:00.000-08:00

Authors should know that there's a gold mine online!

What's all the talk about Blogs? What's a blogosphere?

Well, it's another vehicle to "get out there."

When I coach authors, I ask them if they have a blog. Then I ask them if they even subscribe to other blogs or even read and comment on other blogs. More times than not they answer, "No. Why?"

Are you blogophobic? Are you one of those people that "don't get it" when it comes to blogging, social media and the constant internet chatter?

Whether you love or hate technology, it's something we all must deal with. And if you're in business, have a ministry or want to be noticed as an author or artist - a blog is a "must have" if you want to be relevant and extend your brand.

A blog (short for web log) is a type of website that functions as an online journal, with the most recent entry displayed first.

As recently as ten years ago, blogs didn't exist. It's estimated that there are between 50 and 100 million blog readers in the U.S. And according to blogworldexpo.com, Blog readers average 23 hours online each week.

An essential aspect of social media is the idea of staying connected and communicating with an audience. Blogs are about two-way communication - because when you write a blog entry, people can comment. Hence, blogs led the "Web 2.0" revolution!

Besides, blogging is fast, cheap and can be fun!
It's a way to put your SWAG on display - frequently!

SEO + Publicity + Social Media = ?

Pam Perry's Black History Month Series: Social Media Superstars - Blacks in Technology DAY 14: Karen Taylor Bass #socialmediaswag

2011-02-15T10:58:00.001-08:00

The QUEEN of REINVENTION! ReBRANDING....Karen Taylor Bass, The PR Expert, Chief Mom at www.TheBrandNewMommy.com, Host of BlackEnterprise.com web series, "A Brand New You," Author, Blogger, Motivational Speaker and Internet Radio Host.

With “out of the box” thinking and a personable approach, success has been demonstrated in client relations, brand building and leveraging smart public relations (PR) tactics to create cross-platform synergy in advertising, sponsorship television, film and social media.

Hear my #1 "get it" girl, Karen Taylor Bass on a recent show: http://www.blogtalkradio.com/thebrandnewmommy/2010/07/22/are-you-a-brand-new-mommy-a-woman-determined-to-re

Meet up with us at the Blogging While Brown Conference and the Black Enterprise Entrepreneurs Conference - and the NABJ event!

www.TheBrandNewMoommy.com and keep up with Karen!!! I just love Karen - you will too! Read & Comment!!

Want to see the rest of the Social Media Superstars?
Go here: Pam Perry Facebook Page

Top 10 Social Media Blogs: The 2011 Winners!

2011-02-09T22:53:00.000-08:00

Social Media PR

Social media is a big subject. If you’re looking for some reliable places to go for the best tips and social media tactics, look no further!
Our second-annual contest generated more than 300 nominations. Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things).
The following are the winners of Social Media Examiner’s Top 10 Social Media Blogs for 2011.
If you’re looking to master all that social media has to offer, these rich blogs need to be at the top of your reading list.

Brian Solis: The grand master of social media, Brian is one of the web’s leading social media evangelists and his blog is required reading for businesses.
TopRank: This popular blog, the brainchild of Lee Odden, provides exceptional social media advice and should be one of your daily destinations.
Convince & Convert: Jay Baer’s Convince & Convert provides outstanding content for businesses seeking to embrace social media. This is the second year Jay has made our list.
Six Pixels of Separation: Mitch Joel offers consistent and thought-provoking content delivered with personality.
Social Media Explorer: This blog, from Jason Falls, provides excellent perspective on the current state of social media and should be a regular stop for serious social media marketers. This is the second year Jason has made our list.
Brand Builder: For businesses looking to dive deep into social media discussion, check out Olivier Blanchard’s rich insights. This is the second year Olivier has made our list.
Spin Sucks: Gini Dietrich’s blog takes a look at social media from a PR perspective. Check her site out!
Danny Brown: Danny Brown’s blog examines the human side of social media with rich content and insights.
The Anti-Social Media: For something completely unique, check out Jay Dolan’s satirical blog on the state of social media.
BrandSavant: This unique blog from Tom Webster combines a great intellect with with common sense, giving it an edge.

"Be U" book by Mary Mary

2011-02-02T15:42:00.000-08:00

SEO + Publicity + Social Media = ?

See this too: http://www.pamperry.posterous.com

SEE EVENTS BY ESSENCE OF MOTOWN LITERARY NETWORK | Click Here!

Visit our website for featured authors!

How Can I Conduct a Great Interview

2011-01-23T20:03:00.000-08:00

SEO + Publicity + Social Media = ?

How to Live Your Best Year Ever. Start with reading The 4-Hour Work Week

2011-01-07T10:15:00.000-08:00

Take the limits off God. Think big. Dream more. Do the work and keep your ex“SPEC”tors on!
Avoid the negative. Write a positive personal affirmation and say it daily.Keep the mantra: "Be of Good Courage" burning in your heart through out the year to keep you moving towards the awesome future God has prepared for you.
“For I know the plans I have for you,” says the LORD. “They are plans for good and not for disaster, to give you a future and a hope.” Jeremiah 29:11 (New Living Translation)

Pam Perry, PR Coach & Social Media Strategist

The 4-Hour Workweek by Timothy Ferriss. Do you want a lot from life? Like a lot of money and time, dancing away like you are in a dance movie, learning to fight like Bruce Lee? Sipping drinks in a hammock by the beach on an exotic island? Whatever you want, you can have it. As long as you pay attention...

www.TheBrandNewMommy.com

Do you want to write a fantastically successful non-fiction book?

2010-12-31T17:03:00.000-08:00

The Proper Way to Write and Market a Non-fiction Book Today (become a professional speaker)

Authors Karen Taylor Bass and Ed Houston in NYC

Do you feel you know how to write a successful non-fiction book?

Many people who feel passionate about a certain topic cannot wait to put words on paper so that they can tell the world about it. They may want to help people improve their health, their lifestyle, their business, hobby or be of help in some other way. In many cases the idea is, that, by writing their book and using their experiences, or knowledge, they will be able to help others in similar circumstances.

But, one of the most important points when writing a book is to make sure that there is someone wanting to buy it. There is no point in just writing a book because you want to. You need to know that there is a client base out there who are already paying money for the type of information you are going to offer.
There are three very important points to remember when creating a product for the market place.

1. It is essential to create your product for someone who wants to buy it.
Wanting to buy and, needing to buy, are not the same things. It is very important to understand the difference. A person may want to buy a product for many varied reasons, whereas a person may need to buy the same product, but they may have no desire to do so.
Your best customer will have a problem of some sort, and they are buying your product because they want to solve their problem. That is the simple essence of learning how to write non-fiction that will be successful on the shelf. Knowing who your buyer will be and being able to provide a product that they want.

2. Think like the buyer.
When you are thinking about how to write a non-fiction you need to put yourself in the shoes of the buyer and ask yourself the question, “what would make me pay money to buy the product?”

Once you have established that there are buyers out there for your topic, you need to establish how you are going to put the information in a product that they will buy.

For example, are they looking for a ‘how to’ book, ‘where to’ book or a ‘why to’ book. If, say, you were going to write on fishing, are you going write on ‘how to set up your fishing gear’, ‘where to go and at what time of year, to get a good catch of fish’, or is it going to be a book on ‘the good times’ that you have had. Which do you think would have more ‘buying appeal’, and have you researched this to confirm your thoughts. These are the types of questions you need to ask yourself when you are considering how to write a non-fiction book.

In your learning curve of finding out how to write a non-fiction book, you will find that you need to break the project down to smaller pieces and keep a focus on the topic.

The title of the book must match up with the final body of the book. It is often suggested to write approximately 50 titles before you make a final decision. Your title should exactly tell what the book is about. Using subtitles is a good way to show the buyer what the benefits will be from purchasing the book.

http://www.GetSpeakingJobs.com is where you can find over 100+ hours of downloadable audio and video lessons that will show you how to make thousands of dollars PER YEAR as a professional speaker. James Malinchak, the author of this article can be your online business coach and mentor. Simply visit Get Speaking Jobs to get started today with several FREE professional speaking audio recordings.

10 Most Fascinating Women of 2010 and Debut of Karen Taylor Bass' Vlog for Black Enterprise.com

2010-12-21T16:11:00.000-08:00

By Karen Taylor Bass (www.thebrandnewmommy.com)

If Barbara Walter’s and so many others can have their countless list(s) of fascinating folks and trend watchers — why shouldn’t I?

Each day I encounter amazing women doing the darn thing (going hard), some with recognition and others about to B-L-O-W-U-P.

With that in mind, I compiled a list of fascinating women (not all BNM) who have truly reinvented the odds to succeed.

All the women mentioned have a common thread – they have turned loss and defeat into success. To these women I say B-R-A-V-A!

As we continue to renew and redefine our personal brand in 2011, remember, don’t just look at the success scorecard – take a close look at the struggle, story, and countless disappointment(s) — that’s the story for motivation. *Please check out these fantastic ladies and spread the word.
1)   You. Despite all that happened, you got up each morning and managed to motivate and inspire a family, team, corporation and yourself.
2)   Coach Beverly Kearney, Hall of Famer and Game Changer
3)   Jennifer James, Trailblazer for Mom Bloggers

4) Joyce Adejumo, Entrepreneur and Activist

Mithie Mitchell

5) Pam Perry, Social Media Evangelist

6) Sherri Shepherd, Entertainer

7) Mo’Nique, Entertainer

8) Gina Ramcharan, Entrepreneur

8b) Krista Barnett, Inventor

Krista Barnett, Inventor of the Boot Band

9) Agnes Davis, Fitness/Swim Expert

10) Me (Karen Taylor Bass), Entrepreneur, Brand New Mommy & The PR Expert.

Enjoying the moment with my babies

Honorable Mentions:
1)   Halle Berry. She makes motherhood and everything look so effortless and stylish.
2)   Oprah Winfrey. What can you say but OWN.
3)   Whoopi Goldberg. Thank you for keeping them accountable at ‘The View.
4)   Michelle Obama. Thanks for being an outstanding First Lady with some melanin.
Happy Holidays, Fascinating Woman of 2010! www.thebrandnewmommy.com - KTB.

Check out Karen Taylor Bass's Vlog for Black Enterprise.com

The Next Big Thing: Mobile Marketing With Foursquare

2010-12-06T21:01:00.000-08:00

THIS IS THE HOTTEST SOCIAL MEDIA APP!
Are you on it? Check me out

In its simplest form, Foursquare is a GPS-enabled technology that allows businesses to reward customers whenever they arrive or even drive by a certain pre-loaded location.

Location-based social media is one of the latest trends in mobile marketing. Sites like Foursquare offer businesses a way to market directly to consumers based on where they are at any given moment-even on-site at a business location.

Foursquare is accessed via mobile devices such as Smartphones, which can run social media applications and give users the ability to perform a variety of social interactions on the go. Foursquare users can "check in" when they arrive at a location, essentially alerting others to their whereabouts in real time. The ability to sync Foursquare with both Facebook and Twitter gives these check ins a wide reach across multiple social networks.

Businesses who wish to take advantage of this can sign up for a Foursquare account. However, before starting a targeted marketing campaign, it's important to become familiar with how the platform works. Knowing what tools are available will make it easier to utilize Foursquare as a tool for business growth.

Check ins make it easy to reward loyal customers. By checking in, users are broadcasting a business name and location to other users, thereby giving the location more exposure. Businesses can encourage this action by offering a special coupon or item to users who check in a certain number of times. Giving first-time check ins a deal as well can encourage new customers to become repeat customers.

Mayors are Foursquare users who have checked into a certain location more than anyone else in the past 60 days. The quest to become Mayor of a location spurs friendly competition, and businesses can take advantage of this from a mobile marketing standpoint. Offering Mayor-only specials encourages repeat visits, bringing customers back as they attempt to earn a discount coupon or free item.

Badges (I HAVE 7) can be earned for checking in at a location a certain number of times, at a certain time of day, or for other specific criteria. It's possible for a business to offer a special or custom badge, thereby increasing visibility across the Foursquare network. Like becoming a Mayor, there is a competitive nature to earning badges that keeps people coming back to a location.

Foursquare is just one of many location-based social media services that are growing in popularity. By getting involved and learning the platform, businesses can expand their marketing reach within the growing world of social media.

Roo Sadegi is a marketing specialist based in London. He spends much of his time writing and advising on new marketing and mobile technology.

Article Source: http://EzineArticles.com/?expert=Roo_Sadegi

Also see: http://ministrymarketingsolutions.blogspot.com/2010/12/vote-to-help-select-lineup-for-blogging.html

A quote from Putting the Public Back in Public Relations

2010-12-05T00:17:00.001-08:00

A quote from Putting the Public Back in Public Relations
Originally uploaded by b_d_solis

Got some exciting news to share with you.

Suppose you could make $2,500.00 to $10,000.00 or

more simply by giving a 90-minute speech based

on your book (or expertise if you don't have a book).

Would you be interested?

If so, join my friend Steve Harrison of Radio-TV Interview Report (RTIR) for a free telephone seminar on Thursday, December 9th on which you'll hear
him interview author/speaker James Malinchak on how

to get started giving paid speeches -- even if

you're a complete unknown in your field.

Speaking is one of the best ways to dramatically

increase your income as an author (or anybody

with expertise).

In fact, I know many authors who make 90% or more
of their incomes from speaking and less than 10%
from book sales.

Whether you're already a veteran speaker or you've

never given a paid speech before, you'll still

benefit from James's strategies. Steve has been

speaking for years and has been pleasantly surprised

how much he's learned a lot from him.

Steve's offering this free "teleseminar" on

Thursday, December 9th at your choice of two times:

either 2:00 pm Eastern (11:00 am Pacific)

OR 7:00 pm Eastern (4:00 pm Pacific)

Go here now to register for Thursday's call:
http://www.speakertrainingteleseminar.com/?11291

Here's just some of what you'll discover:

* How to find companies and organizations who

already have a budget to pay speakers like you

handsomely -- even if you're not famous or

well-known in your field.

* Why you should never accept less than $2,500.00

to give a speech -- even if you're a complete

unknown with an 'ordinary topic' -- and what to

do to easily get that fee.

* Five critical steps for landing speaking

engagements when you don't have a lot of time

to spend marketing yourself.

* Why you don't need a demo tape or a fancy

speakers kit to land speaking gigs, but what

you DO need to give them instead.

* How experienced speakers can raise their

fee and get it.

* Proven ways to brand yourself and your message

in a way that will prompt a flood of requests

for speaking engagements.

* Four actual case histories of speakers who

have gone from not knowing anything about the

speaking business to making a six-figure income

as paid professional speakers.

* How to put on your own 'sold out' seminars

and workshops.

* Five other ways you can make money beyond

the speaking fee you receive.

* Three critical things to ask for when negotiating

with the meeting planner to make the most of the

opportunity.

* Which topics colleges and corporations are

most interested in having speakers address.

(AND MUCH MORE!!!)

Again, to register for Thursday's call go here now:
http://www.speakertrainingteleseminar.com/?11291

You'll be glad you did!

Pam Perry, Chief Visionary
and author of "Synergy Energy"

www.MinistryMarketingSolutions.com
Get free Mp3 & ebook "What Every Author Should Know"
www.facebook.com/pamperryfanpage

Social media Basics

2010-11-29T17:35:00.001-08:00

Engage. Build your tribe, learn the lingo. Become a brand that people want to buy. www.pamperryonlinepr.com

Social media plus 2010

View more presentations from Valeria Maltoni.

How to Use PR 2.0 to sell more books

2010-11-16T05:44:00.000-08:00

PR 2.0. See http://www.facebook.com/synergyenergyshow

If you talk to any author, they will tell you that writing their book was the easy part – compared to marketing it and getting folks to buy it!

You can go to any bookstore and get a book on how to publish your book or do a Google search on book publishing. (I recommend Dan Poynter’s Self-Publishing Manual – he’s been called the guru of self-publishing). You can even get a good editor to help you with your rough manuscript. If you really don’t want to do that much work and want to get your book out fast, you can go to “iuniverse.com” or “lulu.com” and have books produced as you needed. This is called Print-On-Demand (POD) – great for first time authors; they take your word document and turn it into a book. Kinko's is even in the book producing game.

The production of a book is now pretty common. That’s why we see so many people doing books.

But are the books selling? After the books are back from the printer/publisher – the real work begins. It’s time to promote and sell your book. You have just opened up a business. Like any new business, you need a business plan plus extensive knowledge of the field you’re in and good advisors. A standard statistic you need to know according to book industry sources: there are over 150,000 new books published every year. And typically we see the same roster of authors on the New York Times Best-Seller’s list.

As a book publicist for over ten years in the Christian literary field, I see what flys and what fizzles. Before you embark on this costly venture (prepare to spend at least $2,500 up to $10,000 for editing, production and promotion), I would like to share with you what I’ve learned on what makes a best-seller:

1. Title – is it griping, interesting? Would one know what it’s about without reading anything else?

2. Cover – people do judge a book by its cover. Make sure it has enough punch to stand out on the shelves among the thousands of other books. Is it clean, neat and crisp – yet interesting? Hire a professional!

3. Endorsements – what others say about you is key. Who these people are is even more important. Pull together the “best words from the best people.” It will pre-sell your book before you even open your mouth.

4. Writer’s credentials – do you have anything else with your byline? Do you blog? Do you have an audience that actually likes what you write?

5. Knowledge of the Market the book will reach – and the author’s reputation in that market. The author must create a market for himself by really addressing the needs of that market, knowing that market and communicating the right message to that market.

6. Timing – in relation to other events going on in the world/society. Are there movies, songs or talk shows that are bringing up the subject you have discussed in your book? Do you read the newspaper regularly and respond with Opinion Editorials when they are discussing “your” platform/topic?

7. Advertising – targeting the right message to the right media at the right time. Consistently!

8. Media coverage – publicity. The frosting on the cake. Getting on radio, TV and in newspapers and magazine and Ezines. Consistently (with advertising too).

9. Distribution – If you want to be a best-seller you have to have your book available. Make sure you sign up with a distributor or wholesaler so it is accessible to bookstores. (Amazon is not national distribution…it is a website) Best-sellers are sold in real bookstores and they only order from distributors or wholesales. (See Sally Stuart’s Christian Writers Market Guide for distributors to approach. Note: You must have a press kit and solid marketing plan for them to consider you).

10. Word of Mouth – The best advertising. The more “buzz” you have about your book the better. How do you get people talking about your book? By engaging in their culture and creating messages in their media. Be relentless in your goal to be a “best-seller” – and it will happen if you commit to the publicity process and pray for favor.

Five Types of Story Pitches to Get the Media’s Attention

2010-11-08T08:51:00.000-08:00

Five Types of Story Pitches to Get the Media’s Attention

There are basically five types of stories the media loves to publish for the readers or share with the listeners/viewers. In order to get free publicity for your business or brand – you have to think like a producer, publisher or reporter.

So here are the 5 most frequently written news stories in print or broadcast media:

1. The Rags to Riches Story. Everyone loves these type of stories. So inspirational and people love pulling for the underdog and seeing them rise up to be “top dog.” Any time you can show “overcoming” obstacles in a pitch – that’s a good thing. The more dramatic the story – the better. Think about Tyler Perry. He is a media darling because he was once broke now he is rich.

2. The Outrageous Story. Something that will make people story in listen in a really busy world. Some type of event or incident that is so unusual that would make people go, “WOW.” The media loves sensational. Give it to them – especially in the headline of your pitch sheet. But no false claims or exaggerations. They will check you out – and if you have found out that you have “stretched” the truth or changed some facts, you can count on never contacting that journalist or producer again. You will be black balled.

3. The Controversy Story. This is an story that everyone has a strong opinion about and you feed one side and get “buzz” going. The controversy story is good when you are seeking exposure for say a novel that deals with this topic. You want to get people talking and by pitching the issue as a “devil’s advocate” you stir up readership/listeners/viewers.

4. The Celebrity Story. Anytime you can hook a movie star or rock star to a story or an event – you got a winner. Our society is celebrity driven. A brand name is worth more than money because it cuts through the clutter and gets seen, heard and celebrated. A good book to read on this subject is “Celebrity Leverage” by Jordan McAley.

5. The Piggy-Back Story. This is plugging into what they media is already buzzing about. Learn to be a “news junkie” so you know when you can capitalize on HOT stories. If they are talking about the World Series or the latest policy – try to pitch your story to fit with that. The more you be an added resource and offer a different perspective on an issue that is “hot” – the more the media will feature you. Once you’re in there, you can tailor your message to fit your agenda – but only after you have helped the reporter/producer out first!

See www.PamPerryPRCoach.com too for free MP3 and www.ChocolatePagesNetwork.com! (FREE social network for Christian authors)

Pam Perry, is a PR coach, social media strategist, chief visionary at Ministry Marketing Solutions Inc. in Farmington, Mich.

Visit her at www.MinistryMarketingSolutions.com and get her podcasts on Blogtalkradio too!

My Blogalicious » Blog Archive » Five Types of Story Pitches to Get the Media’s Attention

SEE EVENTS BY ESSENCE OF MOTOWN LITERARY NETWORK | Click Here!

The Dawn of the Social Consumer | Fast Company

2010-11-03T11:42:00.000-07:00

HOW SOCIAL ARE YOU? Are you just a "drive by" blogger?

This post is reblogged from Brian Solis (author of ENGAGE! and PR 2.0) from FastCompany.com

Tweet ... ReTweet

Check-in

Group buy

QR code scan

Augmented reality

RFID

What may sound like buzz words or mere hype, is actually the beginning of the end of business as usual. Welcome to the rise of the social consumer and a new era of social commerce. Look at the picture above and think about how physical and online stores can integrate the social graph into the shopping experience right now. The possibilities are limitless and we can introduce everything today.

From online to offline to online again, social consumers are checking into businesses, fusing online and offline engagement and influencing behavior and decisions in the process. These increasingly important acts of social exchanges are gaining in value and delivering benefits for both sides. As a result, social consumers now expect to be rewarded for their role in the socialization of your brand ... and rightly so.

Rumors are already swirling that the recently launched Facebook Places geo-location service will soon encourage businesses to offer deals in exchange for check-ins.

In a recent experiment, Gap offered visitors 25% off purchases in store, simply for checking-in. Gap executives realized that offering 25% off of merchandise was still profitable and also a small investment to make in social advertising via word of mouth, which extended from FourSquare to Twitter to Facebook to blogs and eventually traditional media. Yes, the same company that realized the negative effects of social media when it tried to introduce a new logo without consulting the social consumer, also learned how to motivate them to take positive action. A separate offer entitled The BlackMagic Event offered Facebook and Twitter users 25% as well as a free pair of jeans to the first 50 people who showed up in each location.

At a minimum, businesses are starting to realize that checking-in, Tweeting, Liking, and sharing are forms of social currency as well as a personal endorsement. Recognition is the least that a business can do to attract and incentivize social consumers. Introducing special offers and rewards is how we amplify these lucrative endorsements, extend brand reach and transform businesses into social objects where everyday people contribute to ongoing presence in social streams. The benefits are not only mutual, they are empowering.

Social Currency Shapes Experiences and Decisions

As discussed earlier in the series, F-Commerce, check-ins, updates, etc. are just the beginning in a rapidly evolving era of social commerce. New services such as Shopkick, introduce real-world incentives to recognize and encourage checking-in and might well represent the future for location-based marketing overall. Using mobile phones, consumers can check-in to a store to initially earn "Kickbucks." In addition, consumers are urged to scan barcodes to increase points and also learn about special deals. The service also uses special audio transmitters that can help determine where in the store the consumer is at any moment, to lure them toward exclusive offers and promotions simply by walking around.

Experiences shape experiences. In many ways, what we purchase is also symbolic of who we are and when we combine the allure of social media. It seems almost natural to share our purchases and experiences with friends who define our social graph online and in real life.

Not only are consumers broadcasting their location, but they're now willingly sharing their purchases as well.

I recently hosted Philip Kaplan, founder of Blippy, for a interesting discussion on (R)evolution where we explored the increasing volume of purchases broadcasting to the social Web. Indeed, a new genre of applications convert transactions into social objects with services such as Blippy, Swipely, and others, enabling users to connect their credit cards or e-tail accounts to their social streams.

For example, in Blippy, a purchase made on Amazon is introduced into the Blippy stream where followers can comment, review products, and share experiences. Uber users also syndicate their Blippy updates to Twitter and Facebook, sparking conversations around purchases and products across the social Web. But it isn't just emerging companies who are facilitating the syndication of transaction in social media, major financial organizations are experimenting with social influence and commerce as well.

As my good Lisa Grimm pointed out, Social Currency by American Express. Social Currency is a free iPhone app built on the Foursquare platform that lets users keep a wish list, share photos of purchases, and comment on friends activities, syndicating content to Foursquare and Twitter. Launched as a complement to Currency, its portal for providing financial advice for young professionals, American Express is placing transactions and intentions at the center of social networking, encouraging interaction and ultimately action through the social effect.

But, why would someone broadcast their purchases to the social Web you ask?

I have a theory ...

When a brand does its job right, it creates an emotional connection. The affinity it engenders contributes to who we are as individuals and how others perceive us. In the social web, sharing our purchases and experiences serve as social objects which are essentially catalysts for sparking conversations. At the center of this discussion is the product. Experiences, impressions, and perceptions cast bridges that link us together. As the conversation unfolds, the hub connects the product to individuals who not only respond, but also consume, where information directly or indirectly influences behavior and opinion. This form of subconscious empowerment seemingly build confidence according to some new research.

As social capital factors into the equation, these conversations represent touchpoints where positive experiences take the shape of endorsements and ultimately c0ntribute to the overall branding process.

Creating a Persona Through Actions and Words

A recent study out of The University of Minnesota demonstrates something that sociologists have long believed, our favorite brands contribute to who we are. Services such as Blippy or Social Currency actually contribute to the cycle of social maturation and lend to the idea that brands not only rub off on self-perception, but sharing these transactions help to fortify this vision we have of ourselves. The Journal of Consumer Research published the study, "Got to Get You Into My Life: Do Brand Personalities Rub Off on Consumers?" which makes a strong case for establishing the intangible relationship a brand may have with its consumer.

Authors Deborah Roedder John and Ji Kyung Park of The University of Minnesota set out to answer critical question, that is actually paramount in social media, "Why are brands such as Cartier, Harley-Davidson, and Nike so well-liked by consumers? One of the reasons is that they have appealing personalities."

As part of their research, women were given bags to carry around a local mall for an hour. Several were given Victoria's Secret bags, while others toted plain pink shopping bags. The study surfaced an interesting connection. Those women who carried Victoria's Secret bags felt more feminine, glamorous, and good-looking. On the contrary, those with the pink shopping bags felt indifferent.

These studies represent a harbinger of the importance of personal relationships and how they're fostered in brand experiences. Businesses must bring their companies and products to life. As other studies show, social networking is incredibly emotional. As I wrote in a recent post, "Once More With Feeling," some experiments show that as we Tweet, our levels of oxytocin rise.

As brands become more social and in turn, as experiences are socialized, the ability to forge emotional connections is instrumental in cultivating community development, loyalty, and advocacy.

Everything starts with intentions. Brands must now define the pillars of character, mission, purpose, and persona in order to foster desired engagements and outcomes. No brand is an island and we must now build bridges in order to connect our value proposition to customers and the people who influence them. The socialization of commerce begins with recognition of the social consumer and an understanding of what inspires them. It's then our responsibility to earn attention and establish relevance within their communities in order to also make them our own.

Reprinted from BrianSolis.com

Brian Solis is the author of Engage and is one of most provocative thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis's research and ideas have influenced the effects of emerging media on the convergence of marketing, communications, and publishing. Follow him on Twitter @BrianSolis and at BrianSolis.com.

The Dawn of the Social Consumer | Fast Company

SEE EVENTS BY ESSENCE OF MOTOWN LITERARY NETWORK | Click Here!
www.pamperrypr.com

Pam Perry, PR coach, on RADIO ONE WCHB with Angelo B. Henderson

2010-10-29T12:45:00.000-07:00

Hear Karen Taylor Bass on the radio line from NY (www.theBrandNewMommy.com)

Brand New Mommy.com Featured in 65th Anniversary Issue of Ebony magazine

2010-10-21T21:10:00.000-07:00

Moms Praise Blog For Saving Them

The Brand New Mommy (TBNM) (www.thebrandnewmommy.com) is a blog for Black women seeking to renew their personal brand post childbirth talks parenting in Ebony’s 65th anniversary Collector’s issue. Many moms have come to rely on TBNM for career coaching, solace and guidance as they cope with pregnancy, loss, and rebuilding their lives.

Brand New Mommy.com Featured in 65th Anniversary Issue of Ebony

The Brand New Mommy (TBNM) (www.thebrandnewmommy.com) is a blog for Black women seeking to renew their personal brand post childbirth talks parenting in Ebony’s 65th anniversary Collector’s issue. Many moms have come to rely on TBNM for career coaching, solace and guidance as they cope with pregnancy, loss, and rebuilding their lives.

Karen Taylor Bass, Chief Mom and PR Expert at TBNM is excited to be included in this special issue discussing parenting and integrating a blended family especially during the holiday season. “To be included in this issue is exciting and having the opportunity to speak to my audience on a national scale is a blessing. I grew up on this iconic brand and now being featured means I have officially arrived.”

The feedback from the readers of the TBNM has been overwhelming and cathartic for Taylor Bass. Fellow BNM reader Heather Chavis of North Carolina says, “This blog found me at a tender time of my journey to “Mompreneur-hood.” I look forward to being inspired, as I have been so far. Thank you! I needed to be blessed today by a Mom who went through similar childbirth struggles. I am home recovering from a recent emergency surgery to remove my fallopian tube that was damaged due to an Ectopic Pregnancy.”

“My dream is to empower women -- especially moms. I want us strive to put self first and get healthy. I forgot my self for many years and know what its like to put everyone first and that’s not sexy. Hopefully at TBNM we are saving moms each day and they too will give back and save a fellow mom,” says Taylor Bass.

TBNM is celebrating motherhood, life, and the success of the blog with a launch event on November 9th at Polished Fingertips (currently featured in Uptown magazine) the hottest mini spa in Harlem, New York.

The celebratory event will be co-hosted by Aja Graydon, lead singer and mom from the #1 R&B husband and wife duo, Kindred The Family Soul; a Mommy Red Carpet will fete guests to all the fabulous-ness of motherhood; refreshments; celebrities; and mommy power will be served.

Sponsors seeking to connect with African-American moms and tastemakers can contact TBNM for opportunities.

Taylor Bass has appeared on numerous media outlets: NBC Today New York; BET News; CBS-NY; Heart & Soul; Black Enterprise; The Network Journal; Essence; Ebony; Madamenoire.com; The Grio.com; Philadelphia Daily News; Philadelphia Tribune; New York Daily News; and countless others.

“I am amazed at how after a mere three months TBNM community has grown and will only get bigger and better. Our mommy clients are everywhere from O, The Oprah magazine to national television and that’s just the beginning. Each time TBNM blog empowers a mom, I too become empowered and know the sky is the limit,” says Karen Taylor Bass.

For media inquiries and additional information on The Brand New Mommy and Karen Taylor Bass, contact 516-285-4999, pr@thebrandnewmommy.com.

Top Five Ways Make PR Shine - Public Relations Today

2010-10-17T21:41:00.001-07:00

Check out this SlideShare Presentation:

Top Five Ways Make PR Shine

View more documents from Vocus, Inc..

Social Media Marketing Interview with Pam Perry, PR Coach on TCT Network

2010-10-12T14:29:00.000-07:00

www.pamperryonlinepr.com

What is a PR Coach? Hear the podcast & Watch the Video

2010-09-20T11:01:00.000-07:00

Your book, business or ministry can be successful beyond all you think
or imagine and it can happen right out the gate with me, Pam Perry.

If you're like most authors I've met over the years, you probably don't
believe me and will continue doing business as you always have.

But occasionally, someone listens. In fact, over the past
10 years, more than 500 authors have listened to me.
And based upon what they heard, they took a leap of
faith and got PR coaching
& consulting from me.

And something
miraculous happened:
- A 25-year-old author landed on
The Oprah Winfrey
and Tyra Banks' shows and saw increase in speaking requests

- A business man with a book idea, got published
with my help and since has shared platforms with
Dr. Myles Monroe, George Fraser, Farrah Gray
and other top best-selling authors making him a
highly-sought after speaker in his own right

- A Christian psychologist went from being relatively
unknown to getting regularly called as an expert
guest on radio and TV shows like Montel and on
Moody Broadcasting plus got placement in a 1
million+ circulation magazine

What is it going to take for YOU to begin to
experience these extraordinary results?
What is it going to take for you to enroll in the
PR boot camp online?

Read what others have said about Ministry Marketing Solutions Inc.

Then sign up for the
PR BOOT CAMP ONLINE: "Ultimate Author Boot Camp".
We've got some amazing secrets to share with you.
Isn't it time that your book gets the PR it deserves?
Kicking you up a notch enthusiastically,

Pam Perry YOUR PR coach & Social Media Strategist

P.S. If you missed the podcast broadcast of my business coach, Andrew Morrison,
go here now and listen online right now (click this link)

Follow me on twitter @pamperry

Join my fan page:http://bit.ly/pam
See Christian Book Buzz Online too

Socia Media PR Today and HOW to do it RIGHT!

2010-09-17T11:31:00.000-07:00

Get started with YOUR Social Media PR! #socialmediapr on TWITTER

Social Media PR activities can include:

· Blogging (commenting on blogs [please - this give YOU backlinks too], doing blog tours - Tumblr, Blogger, Wordpress)

· Social networking (Facebook, Chocolate Pages Network, Plaxo, LinkedIn)

· Microblogging (Twitter)

· Virtual reader communities (Goodreads, Shelfari, LibraryThing)

· Online forums (The Writers View - yahoo group, GoodGirlBook Club)

· Expert sites and wikis (Squidoo, Ezine Artilces, HubPages)

· Media and content sharing sites (YouTube, Vimeo, Vidler,Flickr)

· Social news and bookmarking (StumbleUpon, Bebo, Digg, Delicious)

Delatorro LIVE at New Birth MB Church with Bishop Eddie Long

2010-09-13T19:49:00.000-07:00

SEE EVENTS BY ESSENCE OF MOTOWN LITERARY NETWORK | Click Here!

Visit our website for featured authors!

How to Instantly Brand YOURSELF to stand out in a Digital World

2010-09-07T18:47:00.001-07:00

or click this link: http://pamperrypr.blip.tv/

KAREN TAYLOR BASS on Positively Black: The Brand New Mommy | NBC New York

2010-08-23T20:07:00.000-07:00

Click to view: Positively Black: The Brand New Mommy | NBC New York

http://www.thebrandnewmommy.com

Best-selling Author Secrets: How to Create Six-Figure Passive Income and Boost Your Celebrity Status

2010-08-19T14:36:00.000-07:00

Complimentary Wealth-Building Resources for
Authors and Speakers ($497 Value - Yours Free!)

Best-selling Author Secrets:
How to Create Six-Figure Passive Income and
Boost Your Celebrity StatusIf case you missed international best-selling author and Book Marketing Coach William R. Patterson at the National Christian Writers Conference on Saturday, June 14th, you can still benefit from the following $497 in free gifts for increasing your income and celebrity status.
Listen as William shares his accelerated process for writing, publishing and book marketing to help you create a six-figure passive income as an author and speaker.
Your Complimentary BARON Workshops and Resources:

How to Write Books that Sell

How to Publish & Distribute
Your Book for Maximum Profit

Highly-Effective Strategies for
Book Marketing & Promotion

How to Turn Your Product Line Into a Fortune

Maximum Profit Internet Business Strategies

Get Your Own FREE Website to Promote Your Book

Chapter Download The Baron Son (International Bestseller)

Start Listening and Profit Now!

Related Training:
The BARON Ultimate Author's Wealth Building Bundle
Comprehensive book publishing, marketing, product development training for authors and speakers serious about their success.

Marketing with Integrity from Hope Today Magazine: Interview with Pam Perry

2010-08-06T11:03:00.000-07:00

By Diana Bridgett, Managing Editor, Hope Today Magazine

Author, and Pastor T.D. Jakes with PR Guru, Pam Perry (Photo Credit: Ministry Marketing Solutions)

It is not often that we come across a person in the Public Relations arena that has taken the torch to represent the Christian population with tenacity, integrity, and dedication. Pam Perry is that individual. She began Ministry Marketing Solutions ten years ago to assist churches, ministries, and Christian authors with building their brand of marketing to empower their target audience. Her no nonsense approach, coupled with her drive for churches to work in excellence equals a product that has a solid foundation, brand identification, and relays a strong spiritual message.

Hope Today Magazine spoke with this PR Guru to learn what her driving force is behind her company, her passion for ministry, and why she became the vessel of empowerment to the Christian community.

Hope Today Magazine: Can you provide background information with regards to how you became involved in the Public Relations industry?

Pam Perry: I have been involved in Public Relations for the past twenty years. I believe it to be my career, my calling. I majored in Public Relations and Journalism in college. When I completed school, I worked for the Detroit Free Press for a number of years in the Advertising and Sales role. I did this for about a decade and then moved into radio and broadcast sales along with some producing. I left that, went into not for profit work as the Director of Public Relations. There after, I decided to strike out on my own with working with two organizations, Joy of Jesus and the Salvation Army. I combined all of my media, sales, and writing skills to work with those two organizations and that is how I formed the bridge to Ministry Marketing Solutions.

Hope Today Magazine: Can you tell of the services that Ministry Marketing Solutions provides?

Pam Perry: We do PR coaching. We take new authors who are new to the publishing field who do not know how to market their book or self-published authors who are trying to build a brand. I teach them step by step, everything that they need to do in order to market their book. We discuss branding, building the platform, social media training, media relations, internet marketing, as well as packaging themselves to gain speaking engagements.

Hope Today Magazine: You assist with building ministries as well?

Pam Perry: Yes, I do this for Pastors as well, typically if they have a book.

Hope Today Magazine: Why did you decide to focus your services towards ministries?

Pam Perry: That was just a love that I had. I felt there was a huge need. There was a void that I saw in that particular area. After working with companies who market their products well, I often wondered why the church that has more of a life changing message does not have the technical skills to be able to deliver their products to consumers that would buy into their story as well. I really learned that from the Salvation Army. People really do not understand that the Salvation Army is a church. They are a brand. When people see the red kettles out at Christmas time, that is all branding. It really started there. I opened Ministry Marketing Solutions because I wanted to offer my skills to churches that just didnt know how to get their products out. Its good that we know the Word but we need to understand the profession of marketing. I believe that Jesus is about excellence and when we dont do something in excellence, we are not being a good witness.

Hope Today Magazine: It is not often that we hear of a PR Liason speak so passionately about excellence with regards to marketing with churches.

Pam Perry: You don't have to be a mega church to do things in excellence. You don't have to be a T.D Jakes in order to have a really tight brand. You can do something as simple as sticking to a consistent color. That is branding. The typical Christian needs to feel that their church is relevant. I look in the urban areas in which there is a church on every corner. Why don't the churches involve the community to rebuild those churches? The reason why that does not happen is because the community feels that the church is just a little club that they do not understand, that is not relevant and basically recycles Christians every Sunday. We have to become relevant. We have to engage the community. This should be a lifestyle not just something that happens on Sunday. It can be the little things, texts messages or having a nice package for the CD of the sermon. We can do things in excellence.

Hope Today Magazine: What would you say to critics that would say that this is further perpetuating the thought that churches are more concerned about the business than about an individual's soul?

Pam Perry: I dont think that they are focusing on money rather than they are on branding and bringing people in. However to get the people in first, you have to spend some money on marketing. You have to have nice post cards, business cards, and signs. You have to look at companies. Disney is known for customer service. Just because we are a church does not mean that we can not take a page form the book of a company that is doing well. We have to engage people. We have to look at the culture of what we are up against. You have to remain relevant. Everything that the world does we can take it, turn the page, and use it to minister to people.

Hope Today Magazine: Who have you worked with in the past?

Pam Perry: T.D Jakes, Teresa Hairston, Valerie Burton, Dr. Suzan Johnson Cook, Pat Bailey, Cindy Trimm and Pastor Andre Butler to name a few. Within the past ten years, I have worked with about two hundred Christian authors.

Hope Today Magazine: What do you envision for Ministry Marketing Solutions for the next five years?

Pam Perry: We will do more social media marketing for churches and authors. What I have found is that people are confused about what to do with internet marketing. I want to take that mystique out of social media. I will be doing more training and speaking on social media marketing in the next upcoming years. That internet train is not slowing down. It is actually speeding up. We have to be able to navigate to stay relevant.

Hope Today Magazine: What is the Pam Perry Brand?

Pam Perry: You will see a lot of pink and a lot of books. I love to give information. I surround myself with information. People will see a lot of pink yet when I open my mouth they are quickly made aware that I have knowledge and I am about business.

Editor Notes:
Pam Perry has been one of the more high-powered and visible figures in public relations. Her career serves as a notable example of the potency that personally handled promotion has acquired in the mass media. Perry’s rise in the wrangling world of publicity began when she worked in public relations and advertising. Pam Perry is a contributing writer for Hope Today Magazine. To learn more about Pam Perry, visit www.pamperrypr.com.

Pam Perry & Antonio Crawford host National Christian Writers Conference

2010-08-04T10:45:00.000-07:00

SEE EVENTS BY ESSENCE OF MOTOWN LITERARY NETWORK | Click Here!

Visit our website for featured authors!

Seven Ways to Effectively Self-Promote Your Business

2010-07-22T10:14:00.000-07:00

By: CHARISSA ARSAOUI - The Network Journal
Friday, July 9, 2010

* Business Advice

Today’s business owners need an affordable way to set themselves apart from their competition. For start-ups, every penny spent on advertising has to count. Without hiring a pricy PR firm, is it possible to get the word out about the new products and services you have to offer without breaking the bank? Of course it is!

With the help of the Internet, you can employ strategies that will improve your bottom line by allowing you to keep more of your hard-earned cash in your pocket. Here are a few no-cost ways to promote your business effectively:

1. Get a blog and direct your customers to it. WordPress and Blogger offer user-friendly options for first time visitors to the blogosphere. Free account options are available for you to engage and inform your readers about all the things that set you apart from other companies professionally.  

2. Post articles relating to your trade or industry in newsletters and Web sites that accept Guest Posts. Lend your expertise to publications in your industry for free. Just make sure that each post includes a byline with links to your blog or Web site. Driving business to your Web site is a quick way to increase your customer base.  

3. Design a business card that grabs people’s attention. A well-designed business card is classy, straightforward, and useful. It provides important information about the type of establishment that you run, your business’s name, physical and Web address and a logo or motto to help with branding.

4. Familiarize yourself with social media networking. Create Facebook, Twitter, and LinkedIn accounts for your business. Update them frequently with announcements about upcoming events, new product launches and special promotions being offered.

5. Host a monthly giveaway. What better way is there to get the word out about all things involving you than through a contest sponsored through your blog or Web site? From homemade beauty products to hour-long fitness training sessions, offering an online incentive from time to time is a good way to build trust and let prospective customers try out what you have to offer.  

6. Trade services with other entrepreneurs. Use your ability to barter as often as you possibly can. Swapping skills with other businesses is a cost-effective way for you to get things done on a budget.  

7. Set up a mailing list and offer your customers incentives for signing up for it. Keeping in constant communication with your customers gives you a distinct advantage. Offering sales and promotions from time to time to the people who are considerate enough to provide you with their contact information promotes goodwill and loyalty among your customers. 

You don’t need to tap into your profits to establish a rock solid marketing plan. With some creativity and our list of suggestions, you, too, can travel down the road to success with ease.

Karen Taylor Bass, public relations consultant and author, recently told The Network Journal that she, herself, employed some of these strategies - along with a few others such as sending out podcasts to potential clients - for the launch of her own business.

“If I had to select one, I would say that the blog is the most effective strategy on the list,” she says. “It’s a great way to establish your expert status and provide fodder for the marketplace. Also, it optimizes well on the Internet and is the equivalent of instant syndication.”

Taylor Bass advises budding business owners to consider networking as a close second to blogging. “Networking should be approached as a strategic partner rather than a chore,” she says. “Observe how the top players ‘work’ a room and make everyone feel engaged and special. Being the best listener in the room goes a long way.”

Additional reporting contributed by Sergie Willoughby

PR 2.0: THE NEW BRAND OF PAM PERRY

2010-07-14T21:44:00.000-07:00

http://www.pamperry.posterous.com

Twitter in Plain English

2010-07-14T12:15:00.000-07:00

Are you on Twitter?

Ok, so you signed up and got your Twitter account. Now what do you tweet about? You do a couple of tweets and your read others tweet – but you just don’t get it. How do people really use twitter?

"If your business isn't making money on Twitter, you're not doing it right" Melinda Emerson, author of How to Be Your Own Boss in Twelve Months.

Here are some ways to use Twitter to make it effective in your overall online marketing and branding:

1. Link to helpful articles. Add your own comments or ask for feedback.

2. Teach a mini lesson in 140 characters.

3. Invite people to subscribe to your ezine, blog, or facebook page.

4. Tell your followers you have a free gift on your website.

5. Re-tweet good posts by other people, but don't go overboard—most of your tweets should be yours.

6. Announce a conference, book or CD release.

7. Introduce folks to other folks who are also on Twitter.

8. Congratulate others when they share good news.

9. Sparingly link to your own blog posts. Don’t over promote yourself.

10. Post up videos (yours or others) from Youtube.

11. Post an inspirational quote or message. Show your personality.

12. Ask questions that encourage responses. Engage!

http://www.twitter.com/pamperry

Mitch Joel: "The Internet is Not a Fad"

2010-06-28T10:41:00.000-07:00

Win a PR Boot Camp Scholarship! Let the
World Know About YOUR book !
http://aweber.com/b/1PdK0

Get the "Social Media Starter Kit"

Social CRM Use Cases: Overlay of Insights Use Cases (Orange) which yield to predictive experience use cases (Green)

2010-06-27T22:34:00.001-07:00

Social CRM Use Cases: Overlay of Insights Use Cases (Orange) which yield to predictive experience use cases (Green)
Originally uploaded by jeremiah_owyang

CRM is the new PR.

Social Media and Ministry. PR 2.0 with Pam Perry, PR Coach

2010-06-13T13:20:00.001-07:00

www.pamperryonlinepr.com

Pam Perry, Social Media Expert at Branding Superstar Event at Dicksons ...

2010-06-08T10:18:00.000-07:00

SEE EVENTS BY ESSENCE OF MOTOWN LITERARY NETWORK | Click Here!

Visit our website for featured authors!

Your Passionate Business by Kim Beasley

2010-06-02T15:49:00.000-07:00

Branding Superstar Workshop with Pam Perry & friends

2010-06-01T05:16:00.000-07:00

Pam Perry, PR Coach excited about New Synergy Energy Project

2010-05-19T22:28:00.000-07:00

SEE EVENTS BY ESSENCE OF MOTOWN LITERARY NETWORK | Click Here!

Visit our website for featured authors!

HOW A PUBLICIST CAN DEAL WITH THE STRESS AND ANXIETY OF THEIR JOB

2010-05-10T16:23:00.000-07:00

By Stanley Popovich

Stress and anxiety are very common for a publicist. As a result, here is a list of techniques that a publicist can use to help manage their daily stresses and anxieties at their job and in the industry.

Sometimes, publicists get stressed when everything happens all at once. When this happens, a person should take a deep breath and try to find something to do for a few minutes to get their mind off of the problem. A person could take a walk, listen to some music, read the newspaper or do an activity that will give them a fresh perspective on things.

When facing a current or upcoming task at your job or business that overwhelms you with a lot of anxiety, divide the task into a series of smaller steps and then complete each of the smaller tasks one at a time. Completing these smaller tasks will make the stress more manageable and increases your chances of success.

Challenge your negative thinking with positive statements and realistic thinking. When encountering thoughts that make you fearful or depressed at your job, challenge those thoughts by asking yourself questions that will maintain objectivity and common sense.

Another technique that is very helpful is to have a small notebook of positive statements that makes you feel good. Whenever you come across an affirmation that makes you feel good, write it down in a small notebook that you can carry around with you in your pocket. Whenever you get stressed, open up your small notebook and read those statements.

Remember that no one can predict the future with one hundred percent certainty. Even if the thing that you feared does happen there are circumstances and factors that you can’t predict which can be used to your advantage.

For instance, you are at your place of work and you miss the deadline for a project you have been working on for the last few months. Everything you feared is coming true. Suddenly, your boss comes to your office and tells you that the deadline is extended and that he forgot to tell you the day before. This unknown factor changes everything.

Remember: We may be ninety-nine percent correct in predicting the future, but all it takes is for that one percent to make a world of difference.

In dealing with your anxieties as a publicist, learn to take it one day at a time. While the consequences of a particular fear may seem real, there are usually other factors that cannot be anticipated and can affect the results of any situation. Get all of the facts of the situation and use them to your advantage.

BIO:

Stan Popovich is the author of "A Layman's Guide to Managing Fear Using Psychology, Christianity and Non Resistant Methods" - an easy to read book that presents a general overview of techniques that are effective in managing persistent fears and anxieties. For additional information go to: http://www.managingfear.com/

www.pamperrypr.com

Usher, honored as FORD FREEDOM AWARD SCHOLAR in Detroit

2010-05-06T22:32:00.000-07:00

DETROIT (WXYZ) – Pop music star Usher and Ebony magazine publisher John H. Johnson will be honored tonight as the 2010 recipients of the Ford Freedom Award.

The annual awards gala takes place as a fundraiser for the Charles H. Wright Museum of African American History and is now in its 12th year. WXYZ’s own Chuck Stokes will emcee the event.

Usher will be honored as the Ford Freedom Award Scholar, an honor he receives not just for his musical accomplishments, but for his entrepreneurial achievements and his work with young people. His Usher's New Look Foundation brings 1,300 diasadvantaged kids to Atlanta each year for a sports and entertainment camp.

As part of the Ford Freedom Award celebration, Usher spoke to 1,600 students at the Music Hall in downtown Detroit and took time to congradulate the winners of the program's annual essay writing contest.

The 5-time Grammy-winner also runs a successful record label and is a part owner of the Cleveland Cavaliers basketball team.

Johnson, who passed away in 2005, is well known for his work in developing both Ebony and JET magazines into icons of the African American community.

On Saturday, May 8, 2010, both men will be profiled in a 30-minute special at 7 p.m. on WXYZ-TV Channel 7.

Video by: http://www.pamperrypr.com RED CARPET social media

SEE EVENTS BY ESSENCE OF MOTOWN LITERARY NETWORK | Click Here!

Visit our website for featured authors!

Social Media PR: It's the ONLY Internet Marketing book you need!

2010-04-12T21:03:00.001-07:00

Peggy McColl - in case you’re not already aware - has been an amazingly successful Internet Marketer, Success Coach, and Author for more than a decade. Perhaps you’ve read some of her best selling books, or taken one of her popular courses.

If you follow Peggy’s advice in Viral Explosions there's practically only one result possible… and that is: you WILL meet with near unimaginable success.

Find out more of the details when you go here:

http://www.viralexplosions.com/book/

Wishing you all the GREATEST success...

Pam Perry, PR Coach & Social Media Expert

P.S. Very few success coaches can match Peggy's track record of results for her students and readers - because she's been helping change lives now for 25 YEARS! She's the Real Deal. One thing Peggy does better than anyone else is ... OVER-DELIVER!

http://www.viralexplosions.com/book/

P.P.S. Join my and my PR Pro Pal, Karen Taylor Bass for a Virtual Lunch today (4/13) at Noon EST at we discuss WHAT DOES THE MEDIA REALLY LOOK FOR AND WANT.
Dial in number: 1-218-936-4700 Access Code: 528281#

P.P.P.S. Last call for The Ultimate Author Boot Camp - starts TODAY, 4/13 at 9 pm. Only a few spots left! Hurry and go to http://www.prbootcamponline.eventbrite.com
to register and get your FREE TV interview coaching & Interview Opportunity Sheet.

P.P.P.P.S. Missed the article Karen wrote on Blackenterprise.com on Social Media? Here it is http://bit.ly/pamperryblackenterprise Feel free to leave a comment!

Re-invention strategies to transform your business and boost profits

2010-03-29T09:52:00.000-07:00

Brush Off Your Old Way of Thinking

Re-invention strategies to transform your business and boost profits

It's no secret that given the economy, it is imperative to market your best self when seeking clients, employment opportunities, and growing a business. In an unsettled economy, everyone must develop a new attitude to stand out from the competition, and the time to start is today as we welcome a new season of renewal.

I have put together a PR Re-Invention Plan to help business owners and individuals secure the opportunity they desire using PR as an empowerment tool. (Just so we're all on the same page, I define re-invention as a transformation into the life you've always craved.) Keep in mind these tips have worked for my past clients, including Citibank, Sony Music, recording artists D'Angelo and Jill Scott, and the NBA's Ray Allen and Chris Webber.

Re-invention will not be easy; however, if you come up with a plan, stick with it, and, you can have truly substantial returns.

Here are some sure-fire ways to spring forward your brand, market your business, and stand out-all on a budget.

Think linearly. Act with a plan. Identify where you want to work, what salary you want to make, and how you can be of value to a corporation on your terms. Create a strategy to achieve those goals.

Use social media. The Internet is a force and you must participate. For companies and clients to find you, participate in social networking. Blog, create a podcast, send e-newsletters, and star in your own viral video. It is imperative to have a Web presence with a functional, smart, attractive Website.

Be prepared for opportunity. Let people know what you have to offer. Be your own publicist and bring the hype. Create an electronic media kit listing your skills, accomplishments, and awards. Make certain your presentation is creative and appropriate for your industry.

Polish your image. Make sure that you're you projecting the message you want people to see? Ask your friends, family members, and colleagues of their impressions of you.

Self-promotion isn't a bad thing. You are an authority in your field so begin to visualize and execute your plan as if you were a rock star. Write an Op-Ed for your favorite newspaper, contribute to a blog, or secure a byline (this means that you get credit for writing the story). Service the byline to the companies you want to work for and stay on their radar.

For more please read: http://www.blackenterprise.com/small-business/2010/03/25/brush-off-your-old-way-of-thinking/

Karen Taylor Bass, The PR Expert, provides entrepreneurs, corporations, and mompreneurs with essential branding, marketing, and public relations coaching; www.karentaylorbass.com and www.taylormademediapr.com.

Follow Karen's tips and Caviar & Chitlins moments at Twitter, twitter.com/prexpert.

PR Pros Pam Perry & Karen Taylor Bass

Tweet us: @pamperry @prexpert

10 Years of PR for African American Christian Authors

2010-03-24T14:53:00.001-07:00

Thank you Kim Brooks!

We Are The World 25 For Haiti - Official Video

2010-03-01T23:07:00.001-08:00

Help Haiti. Promote that message every where!

Social Media Marketing: PR and a social media webcast

2010-02-28T14:47:00.001-08:00

http://www.socialmediapr.eventbrite.com
and http://www.bit.ly/socialmediapr2010

The webcast highlights some key benefits of social media for any business organization; local or international.

1) Social media is cost effective and offers unlimited space, unlike the traditional newspapers, radio and television.

2) It is easy to recognize the potential market and segregate your niche which further helps in customizing the message accordingly.

3) Social media gives the audiences an equal chance to voice their opinion and help organizations deliver exactly what is in demand. Thus; saving their time, energy and resources.

4) New Public Relations strategies like viral campaigns, webcasts, blogs etc have the capacity to change public opinion towards an organization or a brand from negative to neutral and from neutral to positive.

5) Increasing Revenue On Investment is the most important goal social media helps to achieve for organisations.

Online Public Relations: Virtual PR 2.0

2010-02-22T19:34:00.001-08:00

Check out http://www.brandingsuperstar.com - and http://www.pamperry.posterous.com for social media marketing programs

Online Public Relations: Virtual PR By Barbara Rozgonyi

View more presentations from CoryWest Media, LLC.

Introduction to Social Media

2010-02-16T19:28:00.001-08:00

Check out this SlideShare Presentation:

Introduction to Social Media

View more presentations from Kelsey Ruger.

Chocolate Pages Celebrates Ministry Marketing Solutions

2010-02-10T21:52:00.001-08:00

Social Media Marketing: The Making Of Personality Not Included

2010-01-11T21:12:00.001-08:00

Check out this SlideShare Presentation & visit www.newministrymarketing.eventbrite.com:

The Making Of Personality Not Included

View more documents from Rohit Bhargava.

IS PR Dead? Or in A Coma? Public Relations in 2010

2010-01-06T21:02:00.000-08:00

WHERE IS PR IN 2010? PR 2.0-10!

Michael asks if PR is dead? I say NO...but it has changed. And if PR Pros don't realize it - they'll be left out in the cold. PR Pros ...I put you on notice...please learn SEO! Get Michael Fleischner's book!
guest blog post from http://marketing-expert.blogspot.com/

That's right, today we're talking about public relations. It's amazing to me how little marketing professionals and small business owners know about PR. In fact, PR is largely becoming one of the most ignored marketing disciplines. When speaking about PR to one of my marketing buddies he said, "no one reads anymore.. so PR is basically dead!"

Honestly, I pretty much laughed in his face. "Dead! PR? You've got to be kidding!" I said. The reality is that today's news, social media, and email are all a form of PR. Sure, I agree that the traditional practice of "getting ink" is old school, but the concept of pushing out a message or creating interest in what you have to offer is just GOOD MARKETING.

Using PR Today

I recently listened to a talk from Tim Ferris, the author of the popular book "The 4-Hour Work Week". Tim went from being unknown to one of today's most recognized authors in a very short time. How did he do it? You guessed it, PR. However, Tim's public relations approach was slightly different than the norm.

He contacted influencers within his area of expertise and let them know about his book. Even a slight mention from market leaders like, ".. taking a trip. Picked up a copy of 'The 4-hour Work Week'.." had a ripple effect that has grown into a phenomenon. In about a week, Tim's book went form nowhere to the New York Times best seller list.

If You Think PR Is Dead, Think Again

So if you're not Tim Ferris and you're not well connected, can PR still work for you? My answer is still yes, you just need to think about it differently. Whether your are targeting bloggers, Tweeters with a huge Twitter list, or other social media, public relations is about distributing your message for others to hear.

If you've done a Google search lately you'll notice the press releases are gaining exposure in search results. This is one of the ways that a well distributed message can appear before prospects and buyers. The next time you do a search check out your results list. You'll notice quite a few listing from PR and other media outlets.

Don't Lose Sight Of Public Relations

Whether you have a robust PR program or are just starting out, learn what you can about public relations. Anytime you want others talking about your product, services, or brand, think PR. Begin with media releases, talking to bloggers, and even reaching out to traditional media outlets.

Think new media too. Video and image are integrated into more and more PR efforts than ever before. Use everything at your disposal to communicate effectively with your audience. PR is far from dead!!!

About the Author (guest blog post)

Michael H. Fleischner is an Internet marketing and Search Engine Optimization expert. For more than a decade, Michael has been working with companies across numerous industries to improve their Web site marketing and search engine optimization tactics to and produce tangible results.

Michael has appeared on the TODAY Show, Bloomberg Radio, and other major media. He is the founder of MarketingScoop.com and more than a dozen Web sites and blogs related to marketing, search engine optimization, and Internet marketing. As an avid speaker and consultant, Michael continues to communicate the benefits of SEO and educate others on proven techniques for achieving the #1 position on Google - the world's largest search engine.

ABOUT THE BOOK ---
SEO Made Simple: Strategies for Dominating the World's Leading Search Engine is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog.

Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines.

Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and MSN. SEO Made Simple is the only resource on search engine optimization that you'll ever need.

ALSO SEE http://www.newministrymarketing.eventbrite.com/

10 Ways Blogging Will Simplify Your Marketing Program (Guest Post)

2009-12-14T21:44:00.000-08:00

This is a post from one of my favorite blog: HubSpot's Inbound Internet Marketing Blog! All PR Professionals should listen up!!! Here's the post:

When marketers and small business owners consider blogging, they typically worry about added complexity. For a small team already managing many different channels and campaigns, content development can be a daunting undertaking.

It shouldn't be. A great business blog will actually help simplify your marketing program. Blogging is like elegant architecture -- it accomplishes multiple functional goals with minimal structural elements.

Consider an elegant building like the Hearst Tower in New York City. It manages to address various goals -- excellent workspace, environmentally sensitive construction and design, historic preservation and aesthetics -- with one simple, creative structure.

A business blog achieves elegance in the same way. It helps accomplish all of the goals listed below with a single thoughtful stream of content. A traditional marketing team would have to address each of these goals with a separate campaign:

1. Search Engine Optimization -- The best way to improve your SEO is to get more sites to link to your site. The best way to do that is to give people something remarkable to link to -- that means content, which means a blog.

2. Social Media Optimization -- If you're an active listener and contributor,it's not hard to build relationships on social media sites. But to get value out of these relationships as a business, you need to drive traffic back to your site from these sites. Your blog is the best way to do that.

3. Lead Generation -- This blog is one of HubSpot's most important sources of high-quality leads. People find this site because of the useful content, then they discover that we sell a related product. Many of those people request a product demo, and many of those people become customers.

4. Educational Value -- As part of the sales process, our sales team often needs to explain the inbound marketing vision. Fortunately, they don't spend too much time on that because the people who our sales team speaks with have read a lot about HubSpot and inbound marketing and understand its value based on what we've explained in webinars and blog articles like this one.

5. Thought Leadership -- Every business wants to be a thought leader. It's a cornerstone of an effective marketing program. If people know you're leading the development of your industry, they'll gravitate to your business. Today you can't be a thought leader if you don't have a blog. The blog is where thought leadership happens.

6. Nurturing -- Nurturing is a critical part of any sales cycle. It's the process of educating your prospects and building trust with them until they're ready to buy. There are a lot of complex, expensive software applications that focus on lead nurturing, but few are more powerful than a simple RSS feed or email subscription to a high quality blog.

7. PR -- If you're writing arduous, multi-page pitches for news organizations, you're wasting your time. You should put your time and energy into blog posts that share new data, break news or offer unique new advice, then share that post in a quick email with your contacts at news organizations.

8. Brand Building -- Today great brands are built by a company's product and content. For example, at HubSpot, content and marketing education is a big part of our brand. These values are communicated almost entirely through the advice, data and media we publish on this blog.

9. Recruiting -- To recruit top talent, you need to be able to communicate your company's values and vision clearly. You can do that in an interview, but you can do it with far more depth and nuance in a blog. As a prospective employee, I'd feel a lot closer to a company that I can understand through 300 high-quality blog posts than through a single About Us page.

10. Company Communication -- Many marketers overlook the internal value of a blog. If you want to make sure your entire company is up-to-date on domain knowledge and the current issues facing your industry, you should blog about them publicly. It's an elegant way of sharing information across your company.

Yesterday New York Times columnist Tom Friedman wrote about a Great Inflection in the U.S. economy. He described it as a "mass diffusion of low-cost, high-powered innovation technologies ...transforming how business is done."

Blogging is a powerful, elegant technology at the core of this Great Inflection Friedman describes -- and one of the techniques that will help your business get through the Great Recession we're in the midst of.

Guest blogger: Rick Burnes, http://www.hubspot.com/

For social media marketing teleseminar, visit: http://www.pamperry.eventbrite.com/

PR 2.0 = The Evolution of PR, Nothing Less, Nothing More by Brian Solis (guest blogger)

2009-12-09T13:51:00.000-08:00

There are many of us running back and forth from the edge to the center who would love to drop “2.0″ from new evolution of PR. Hey, it’s even the name of this blog, and has been for years, but there’s a reason I haven’t changed the name yet.

The subject itself is a catalyst for healthy, informative, and motivating conversations.

I was reminded of this as good friend Kami Huyse shouted on Twitter recently, “I hate PR 2.0 I HATE PR 2.0. I can’t say it any louder, you get my drift. Come on folks, we aren’t software developers here.”

The irony is that when I first started using the term in the mid-to-late 90s during the Web 1.0 era, it was indeed inspired by software development. To reach a state of “2.0” after releasing the first iteration of software is a momentous step – a proof point that we’re on the right track, but that by listening to customers and also innovating, you could constantly release a better product.

And she’s not the only one talking about the so-called PR 2.0 contingent.

Noted PR fortuneteller, Amanda Chapel, captured it so eloquently, “History won’t be kind to PR 2.0, i.e. a moment in time when infatuation with tools replaced understanding of communications.”

It’s clear that there are those who want to help and those who want to cash in. I’m in the help category; so let’s do something about it.

Regardless of terminology let’s just say that there are those who believe…

PR 2.0 = Good Public Relations, i.e. effective communications.*

Yep, that’s a footnote.

*In a perfect world, it is what PR should be and should’ve been all along, but it isn’t.

Somewhere along the way, PR lost it’s way and created a new “sub” standard for what should have been one of the most respected positions within business marketing. Words such as shill, spin, sales, BS, bluff, exaggeration, arrogant, sensationalist, and oblivious, have become synonymous with this once golden profession. While the majority of the PR industry truly believed they were doing the right thing, the truth is that it took the Internet to expose our weaknesses and most importantly, it provided the infrastructure for us to learn from our mistakes publicly.

The reinvention of public relations was sparked ten years ago and its just now gaining momentum.

1) PR as an industry is in dire need of evolution in order to not only stay relevant, but also prove that in the social economy, it can be one of the most effective forms of marketing that cultivates customers, ambassadors, and enthusiasts.

2) Social Media is not New PR. It is a classification of “socialized” media and it is inspiring new PR, but they are not one in the same.

3) Darwinism will weed out those who don’t get it as well as those who pretend to get it (even if they don’t realize they don’t get it).

There’s a tremendous amount of confusion within the globally distributed halls of PR, and instead of debating and focusing our energies on 1.0 vs. 2.0, we should be working together to help people make the migration to new methodologies, strategies, and showcase the tools to participate.

The divide between those who do get it and the people that don’t is oceanic. Equally, there are veterans and opportunistic marketers who “believe” they get it, but actually don’t and are actively pushing this substandard, naïve, or manipulative form of person-to-person marketing…and they too must also learn.

Narrowing that chasm is a personal objective for me.

Here’s how I defined it years ago:

PR 2.0 was born through the analysis of how the Web and multimedia were redefining PR and marketing communications, while also creating a new toolkit to reinvent how companies communicate with influencers and directly with people.

It is a chance to not only work with traditional journalists and analysts, but also reach out to a new set of influencers, customers and peers.

No BS, no hype, just an understanding of markets, the needs of people, and how to reach them at the street level – without insulting everyone along the way. PR is evolving into a hybrid of communications, evangelism, and web marketing strung together by the teachings and benefits of sociology and psychology.

Obviously, the Web matured over the years. You could have simply subbed “multimedia” with “new media” several years ago and most recently, “Social Media.” Yet they’re all still relevant.

The classification was simply a reference for reflection, inspiration, and education.

Let me be clearer.

PR 2.0 is the understanding and practice that communications is a two-way process and incorporates the tools, principles, strategies, and philosophies for reaching, engaging, guiding, influencing, and helping people directly in addition to the traditional cycle of PR influence.

Social Media, the interactivity of the Web, and the rise of democratized content indeed represents a much-needed reinvigoration for a tired and complacent industry.

The only reason I run spend my free time writing about this is to spotlight the ongoing evolution of marketing to bring things from the edge to the center so we can all learn and grow together. It’s also one of the reasons I joined Chris Heuer and a group of other pioneers to co-found The Social Media Club. If you get it, share it.

In this regard, the principles and philosophies of PR 2.0 (originally) are truly different and noteworthy when compared to what we practice in traditional Public Relations and what we’re taught in school – although there are some fantastic people out there working to change this, Jay Rosen, Dr. Kaye Sweetser, and Robert French, just to name a few. There’s a balance between old, proven, and what’s new that we must equally embrace in order to be successful and effective.

What’s undeniable is that the Web has created and forced new channels for the distribution of information “at,” “to” and “between” people. It changed everything. It’s forcing traditional media to evolve. It’s creating an entirely new set of influencers with a completely different mechanism for collecting and sharing information, and is also reforming the daily routines of how people discover and contribute content.

The debate surrounding the “name” for this renaissance is insignificant and is a distraction from the more important parade of new and renewed ideas, strategies, and practices that help companies tell their story more effectively, genuinely, and convincingly. People will align with the moniker they believe in as long as it all nets to the same thing at the end of the day.

This isn’t about the critics or those who believe they’re above the rest of us, or even the enthusiasts who are overly passionate about the tools they use for sharing content in Social Media Marketing, this is about those who are learning, and more importantly, who want to learn about how PR can change for the better.

It’s not the tools. It’s the communicator.

It’s not the story; it’s the personalization and the targeted benefits and value proposition that compel someone to not only listen, but respond.

Let’s help those millions of Public Relations professionals and students who are just now, or soon will be, introduced to the new world of communications many of us have already been navigating for years.

They’re embracing the new school of PR as a personal responsibility and commitment to make things better.

New PR is only new until it’s not, and quite honestly, everything simply folds back into Public Relations.

Until we can get the rest of the world on the same page however, New PR deserves its own attention in order to help those looking to learn and understand where they need to be.

PR 2.0, New PR, Online PR, Social Media Marketing, Conversational Marketing, Influencer Relations, Relationship Marketing, Community Marketing, whatever we call it, there’s no denying it is representative of a shift in communications.

It’s migrating from a broadcast mechanism to a hybrid assembly of traditional PR combined with web-savvy, social-awareness, intelligence, and a real understanding of markets.

These more enlightened communicators get it and can effectively ignite relationships with people directly (conversations) and through peer-to-peer influence. One-to-many PR does not dissipate either; it becomes more targeted and informative.

For over ten years, we have had the ability and the privilege to virtually communicate directly with people, complementing our traditional channels of influencer relations.

The difference though, is that we’re required to participate in a more informed and intelligent way. It’s quite simply the minimum ante to jump in. Unfortunately, however, many communications professionals are merely using the same old tools and strategies to reach a very sophisticated group of consumers.

It’s not just about “finally” getting on Twitter, blogging, podcasting, creating profiles on social networks, putting videos on YouTube or uploading artwork on Flickr. These tools will come and go. It’s about what you do with them to create mutually benefitial relationships within each online community.

Be the person you want to inspire.

It all comes down to social sciences and the understanding, that New PR and Social Media Marketing is guided by sociology. The study and observation of online cultures, their interactivity, and the humanization of what it is we’re hoping to carry into these important communities will by default, improve the foundation for forging successful and mutually beneficial relationships. That’s where it all starts. Spin, hyperbole, messages, pitches, blasts, and voicemails have no place in the new world of communications.

Think intelligently.

Whether we’re talking about traditional PR or new PR, it was and is still rooted in relationships.

Online and offline PR require strategies that were supposed to be part of PR all along (know what you’re talking about and to whom your talking, who/what you represent and why it matters to the people you’re trying to reach).

In my opinion, there is no such thing as PR 2.0 as a practice. It is simply a game-changing mantra. But, if 2.0 is a mantra for evolution and change, then yes, it implies that there was, and still is, a traditional way of looking at things.

Whether you subscribe to the label is moot. If you believe in the reinvention of a more socially conscious, informed, and relationship-driven form of public relations, then that’s all that matters. Call it whatever you want, just as long as you contribute value to the evolution instead of stealing from it.

Guest blogger: Brian Solis
Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, and regularly contributes marketing & tech insight to industry publications.

He's a published author and an avid speaker on the topic of new marketing and engagement. Solis is among the original thought leaders who paved the way for Social Media. He's a co-founder of the Social Media Club and a founding member of the Media 2.0 Workgroup

Register to Social Media Marketing Teleseminar: www.pamperry.eventbrite.com (get free mp3 on Be the Media)

Brand Like a Super STAR: Pam Perry, PR Coach & Social Media Expert RECAPs 2009

2009-11-25T23:34:00.001-08:00

http://www.brandingsuperstar.com/

get the pr and online branding secrets: http://www.pamperry.eventbrite.com/

Success: Starts with YOU and builds into a Beautiful BRAND

2009-11-22T22:50:00.001-08:00

http://www.brandingsuperstar.com/

Ardyss International Super Star Pam Perry explains the "real" story for her PINK

2009-10-01T22:20:00.001-07:00

The best advice I ever got: Get YOUR Mammogram. Thanks. I care. Get yours too. Brand YOUR Best Life and get your Levive!

Gary Vaynerchuk: Yelling vs. Whispering

2009-09-29T20:07:00.001-07:00

I love him. He's crazy - but for real. That's important. Get moving on your dreams.......go for it. Brand YOUR best life!

How to Brand Yourself by Pam Perry, PR Coach

2009-09-21T19:48:00.000-07:00

www.brandyourbestlife.com

AdWords Keyword Expansion: Adventures Cross Country

2009-09-06T21:01:00.001-07:00

SEE www.techclucpr.com to learn how to do this!

The Season Premiere of Oprah with Whitney Houston!

2009-09-02T23:33:00.001-07:00

Everyone deserves a "comeback!" REVIVE, RESHAPE and RESTORE YOUR LIFE like Whitney Houston.

The Oprah Show had made tv history over and over... and they are about to do it again! The 24th season is kicking off with Whitney Houston! About to release her first album in 7 years, Whitney is talking to Oprah about it all!

SORMAG's Blog: MEET THE PUBLICIST

2009-08-29T20:10:00.000-07:00

SORMAG's Blog: MEET THE PUBLICIST

Ali Brown on Phoenix's Fox 10 Morning Show

2009-08-27T21:20:00.001-07:00

Brand YOUR Best Life (see the facebook group)

Yolanda Adams - Never Give Up

2009-08-23T20:49:00.001-07:00

Robert Kiyosaki - Network Marketing - Reliv

2009-08-22T23:40:00.001-07:00

www.drop3sizes.com/pamperry

Are you ready to be on the Oprah Show? PR tips from Whitney Keyes

2009-08-14T19:44:00.001-07:00

www.MinistryMarketingSolutions.com - get free mp3 and ebook

Ethnic Marketing Solutions Promo Video

2009-08-14T19:43:00.001-07:00

www.ChocolatePagesNetwork.com

Les Brown - NEW Seminar - " Be A Risk Taker "

2009-08-03T20:56:00.001-07:00

Risk to WIN. Break out of the BOX. Do something different!!!

Don't Quit Poem...Inspiration Delivered!

2009-07-30T22:07:00.001-07:00

How to get traffic to your website, Pam Perry, PR Coach - Tech Club CPR Boot Camp

2009-07-23T19:20:00.001-07:00

www.techclubcpr.com

David Meerman Scott speaks to meeting planners at CMP Conclave filmed by CNTV

2009-07-20T13:56:00.001-07:00

www.TechClubcpr.com

Social Media Changes Public Relations 1

2009-07-19T21:41:00.001-07:00

www.TechClubcpr.com

Write Celebrities for Free Celebrity Autographs

2009-07-14T11:08:00.001-07:00

http://www.tinyurl.com/contactacelebrity

Tony Robbins: Why we do what we do, and how we can do it better

2009-07-13T14:33:00.001-07:00

From A Whisper To A Scream - Shoestring Marketing and PR Tips

2009-07-02T12:35:00.000-07:00

Your Message: From A Whisper To A Scream - Getting Your Product Out There On A Shoestring Budget

Happy 4th of July family. Here is an article that I am quoted throughout. Good information to help you become A Brand New You.

Your Message: From a Whisper to a Scream

Check out these low-cost marketing ideas for your new business.

By Gwen Moran | Entrepreneur's StartUps - June 2009

URL: http://www.entrepreneur.com/magazine/entrepreneursstartupsmagazine/2009/june/202090.html

You’ve got a great idea and a plan to turn it into a business. Now all you need are customers--and to get them, you need to spread the word about what you’re doing. One problem: Your marketing budget makes your grade school allowance look like a princely sum.

Not to worry. There are plenty of ways to promote your business without spending a lot. The key to effective penny-pinching promotion, say marketers Travis Miller, 32, and Jimmy Vee, 33, founders of Orlando, Florida-based Gravitational Marketing, is to apply creativity to established techniques and emerging opportunities to reach a specific audience. Here are some ideas to get you started.

Get Profiled
In 2007, when Seth Mendelsohn founded Simply Boulder Foods LLC, a Boulder, Colorado, company that makes gourmet sauces, he started posting profile pages on MySpace, Facebook, Twitter and other social networking sites. Mendelsohn, 31, estimates he has “a few hundred followers, and they all want to hear about our company,” which has projected 2009 sales of more than $100,000.

Some of these sites allow users to start special interest groups or fan pages, which Miller says you can use to talk about your products and build bigger audiences.

Make Yourself a Star
Perhaps you’ve never thought of yourself as the next Larry King, but today’s media vehicles make it possible for you to host your own show--for nothing. PR expert Karen Taylor Bass, 42, author of You Want Caviar, But You Have Money for Chitlins, hosts her own show on the free network BlogTalk Radio, a social radio network where hosts can create free, live, call-in talk shows using an ordinary phone. The shows are archived and available for download as podcasts. You can also post podcasts to your website or shoot your own videos and place them on YouTube or in your blog. “Don’t forget public access television, where you may be able to create your own show and reach local audiences for free,” Bass says. Business owners should check with their local cable companies for terms and restrictions.

Pluck from the headlines
Publicity 101 tells you to build a media list and send relevant news releases to the contacts on it. That works, but Stacey Dolezal Susini, 35, a former TV news reporter and the founder of Zontis Public Relations in Dallas, says you can get even more mileage by watching what’s in the news. First, understanding the beats--or specific topics and regions--each reporter covers can help you better target your list. In addition, by piggybacking on existing headlines, you can put yourself in the spotlight. “Is there a charitable organization in trouble? If so, host a food, coat or clothing drive for them at your place of business,” she suggests. Then call your local media and tell them what you’re doing.

No time to compile a media list on your own? Try services like Contacts on Tap, (which costs as little as $395 for a year-long subscription (and offers a 15-day free trial), or use a service like Bulldog Reporter (bulldogreporter.com), which lets you build a list, then pay $2 per name.

Go for the Demo
By demonstrating your product or service, you get to show prospects firsthand why they should buy from you, Mendelsohn says. While he now has a hectic grocery-store-demo schedule, he got his start at local farmers markets that only charged him a percentage of the day’s sales.

“Look for local events where you can connect with a lot of people, then let them know where they can buy your product in the future,” he says. Get more mileage by filming your demo or presentation and posting it online.

Find businesses in your backyard
Got local businesses that would be good customers? Susini suggests offering employee incentives to various businesses. Call their headquarters and ask how you can offer discounts or other special offers to their employees. If it’s a good fit, the HR department will promote your business to staffers without you having to do more than ring up sales. Similarly, she says, you can cross-promote your business with other businesses, offering discounts to their customers--and vice versa.

Be a Winner
Jenny Hwa, 31, founder and creative director of Loyale, a New York City sustainable clothing company that saw first-quarter sales growth of 70 percent, scours magazines and trade media on the lookout for awards competitions. In 2008, she was honored in awards co-sponsored by Glamour and O magazines, as well as one from iconic fashion designer Eileen Fisher. Another award she won was judged by editors from Glamour, Lucky and InStyle magazines, as well as popular website DailyCandy.com. “It was a big year for us,” she says, “and we got a ton of great publicity and met some important contacts because of the awards we won.”

Give it Away
Free stuff is always a hit. Miller suggests offering free reports or special offers on your website in exchange for the prospect’s e-mail address. Retail businesses might consider a small gift with purchase or other loyalty program for customers who make repeat purchases.

Speak Up
From local chamber of commerce meetings to national trade events, booking yourself as an expert speaker can be a great way to get attention--and new business. While it’s not everyone’s cup of tea, Bass says, many events and meetings are hungry for good speakers who can share valuable information, rather than an overt sales pitch. Best of all, she says, you can recycle your speech by turning it into a podcast for your website, a blog post, an article for a trade publication or even a series of Twitter posts. While you’re at the event, be sure to collect contact information from the people there and follow up. Says Bass, more than 70 percent of prospective leads are never pursued.

Get Sourced
When reporters need sources, they may turn to a handful of services. Help a Reporter Out, also known as HARO, started as a Facebook group and is now a service with more than 50,000 subscribers, connecting reporters and sources. Sign up for free at helpareporter.com. Similar services charge fees such as PR Leads--which helped Hwa get interviewed by national magazines--and Publicity Hound.

Don’t do it
There are some things that aren’t worth the money, no matter what your budget. Here are a few:

Going after Oprah: Yes, The Oprah Winfrey Show is the gold standard of publicity; but it’s a long shot. If you spend all your time and money going after this, you could miss valuable, revenue-generating publicity in smaller vehicles that are easier to crack, says Jimmy Vee of marketing agency Gravitational Marketing.

Printing costly press kits: PR expert Karen Taylor Bass cringes when she sees glossy printed media materials. She says, “It’s far more effective to use e-mail.”

Hiring a big agency: If you need to hire help, find a good service provider who works with startups and understands budget constraints, Vee says.

Pam Perry, Ministry Marketing Solutions 2.0 Seminar Excerpt on Vimeo

2009-06-06T20:31:00.001-07:00

Pam Perry, Ministry Marketing Solutions 2.0 Seminar Excerpt on Vimeo
Originally uploaded by pamperry1

Talented Beautiful Smart & Sexy- Women of Color We Are In Fashion

2009-05-28T18:57:00.000-07:00

Do You B.E.? Xerox Says... Yes We Can!

President Obama Taps Judge Sonia Sontomayor For The High Court The Face of A New America

It's a new day for all Americans. There is something to say about folks from humble beginnings, excellent work ethics and HUGE dreams. We salute our hermana, Judge Sonia Sontomayor!

A Great Time To Be A Woman. Xerox Appoints Ursula Burns

We are seeing the Obama Factor, Michelle that is ... Black Woman are SO in. It's no secret to US-- we have always been smart, talented, beautiful, diverse, multi-lingual, sexy and B-A-D! Congratulations to Ursula Burns, the FIRST Black Woman to take the helm of a Fortune 500 company.

Lebron James ... Pure Magic

This is my favorite time of the year to watch basketball ... the well marketed and 'corporate ties NBA Playoffs. I love sports... especially basketball... it's refreshing and sexy to watch well compensated athletes W-O-R-K it O-U-T. Of course, you might catch some magic here and there. This past Friday, did not disappoint with 1.0 seconds on the clock and Sir James with a basketball. Cleveland listen up - play 48 minutes against Orlando, each player needs to step up and you must win on Tuesday!

Do You B.E.?

I love Black Enterprise - let me say that from the jump. Wasn't really certain about going to Detroit for the Entrepreneur Conference -- given the state of the Motor City. Well, I came out stronger, better and more thankful. Met Pam Perry of Ministry Marketing Solutions for the first time since our first encounter 2 years ago via the web; we did a FREE PR Bailout Boot Camp together in the Big D; almost 60 people deep on a rainy Saturday with Congressman John Conyers, Jr.

I would say my best memories from this year's conference was:
1) Town Hall meeting discussing President Obama's Economic Agenda: A Boom or Bust for Black Business? moderated by the distinguished Professor Charles Ogletree, Jr., Harvard University, with a spirited panelists including Tara Wall (Washington Post) and Warren Ballentine (syndicated radio host). 2) Entrepreneur Awards Luncheon with special guest Spike Lee. It was refreshing to hear Spike complete sentences and not be so vague. 3)Chris Bryant, founder of Rapport Strategies giving a dynamic presentation on "Preparing the Work Force."
Next year's conference will be in Atlanta and the networking and knowledge is well worth the money and energy. We must invest in each other.

John Conyers Is He Smoking ? What Do You Mean A Performance Tax For Radio? Many Radio Stations and Black Artists Will Be Impacted
Call Your Local Radio Station and Legislature To Learn More

Conyers Makes Statement Regarding The Performance Rights Act (H.R. 848).

Rep. John Conyers, Jr. , (D) MI-14 made the following statement, on May 13th, 2009, at a Judiciary Committee hearing before offering an amendment to the Performance Rights act insuring that the needs of small, minority, religious, and non-music broadcasters are taken into account as he and other Members of Congress continue to work on the legislation. The statement indicates his intentions to improve the legislation.

As everyone in this room knows, the Performance Rights Act is one of my top priorities this Congress.

On one hand, I believe that the time is finally ripe for establishing some form of equity for recording artists – allowing them to be paid fair compensation for their creativity.

On the other hand, I am concerned about the economic impact this bill may have on broadcasters, particularly smaller broadcasters.

I know times are tough, and it is not the intention or goal of this legislation to drive broadcasters into bankruptcy or to bring about a widespread consolidation of the industry.

That is why I have been, and remain, committed to finding a middle ground on this issue. I believe a number of steps we can initiate today will help us achieve this result:

First, I – along with a number of my colleagues – will be offering a managers amendment that addresses several of the concerns that have been raised at our hearings and subsequent meetings.

The Managers Amendment provides a number of accommodations, including delaying the bill’s effective date, reducing the royalty payments due, and insuring that the needs of small, minority, religious, and non-music broadcasters are taken into account.

Second, today’s markup is not the end of the legislative process, and I remain ready and willing to work with all interested parties in developing any necessary further accommodation, as long as they are willing to work with us in good faith.

Third, I am requesting – along with Ranking Member Smith and Reps. Jackson Lee, Gonzales, and Lungren – a GAO study to analyze the economic factors for radio broadcasters and performing artists and copyright owners related to this Act.

This does not mean that we do not have enough information to move the bill forward at this time, but that as we move forward we can and should supplement the information available to the rate-making authority.

Fourth, I plan to remain diligent in ensuring the vibrancy and competition available in the broadcast and other relevant markets. The last thing any of us wants to do is preside over a broadcast market that becomes more concentrated, and less diverse.

I therefore plan to work with Subcommittee Chairman Johnson, Ranking Member Smith and Subcommittee Ranking Member Coble in planning hearings on this subject in the very near future.

I understand this is an important an emotional issue for many. Creative rights go to the core of our cultural and intellectual health as a society. Broadcasters are a vital cog in our local communities and our political debates.

I believe we can encourage creativity, while at the same time protecting the economic viability of local broadcasters, and I believe today’s markup represents a good first step towards protecting both.

###05-14-2009###

Caviar & Chitterling - http://www.blogtalkradio.com/Caviar--Chitterling TONIGHT @ 8PM
Exclusive with Thembisa S. Mshaka Author
Put Your Dreams First- Handle Your Entertainment Business

Call-in Number: (646) 200-4565

Upcoming Show: 5/26/2009 8:00 PM

Host Name:	Caviar & Chitterling
Show Name:	How To Put Your Dreams First & Succeed In The Entertainment Biz
Length:	30 min
Description: h:19057 s:545022	An exclusive interview with Thembisa S. Mshaka, author of Put Your Dreams First - Handle Your (entertainment) Business. Put Your Dreams First will help you... 1)Break In or Transition 2)Work Smarter 3) Separate Sex From Business 4)Be The Force Behind The Boss 5) Start Your Own Company or Label

GameFace Brand Makeover
Philadephia
Tweet me @ PREXPERT
Facebook @ PREXPERT
http://www.taylormademediapr.com
http://www.karentaylorbass.com

Available for Speaking Engagements

Why Identifying Your Niche is Critical

2009-05-25T12:46:00.001-07:00

social media and Internet marketing

Pam Perry, US Rep John Conyers and Karen Taylor Bass & Sherry Washington

2009-05-19T23:14:00.001-07:00

Pam, John Conyers and Karen, Sherry Washington
Originally uploaded by pamperry1

Detroit PR Bailout was a hit. Congressman John Conyers was there and we honored him on his 80th with a birthday cake from Kris Creations! Sherry Washington (far right) was gracious and let us have her Art Gallery for the day! Awesome event...entrepreneurs and authors were inspired.

Building Personal Brand Within the Social Media Landscape - NYC

2009-05-18T09:03:00.001-07:00

Also see www.youtube.com/pamperry1

Detroit: Run Don't Walk, The PR Bailout Is This Saturday

2009-05-13T18:23:00.000-07:00

Do YOU Need a Bailout?

Is the Tough Economy Troubling You & Your Business?

· Are you in a sales slump and in an idea funk? Need a way to pump up the activity in business, book or ministry?
· Need more NEW customers right now - and want to know why your marketing is not working now?
· Need a "recession-resistant" PR strategy that brings in new customers, at an affordable cost?
· Are you working too hard for your income - feel like your business owns you instead of you owning it?

· Want to know a better way to market on "auto-pilot?"

For more information, click here

DETROIT NEEDS A BAILOUT NOW –

AWARD-WINNING PUBLIC RELATIONS/BRANDING EXPERTS
KAREN TAYLOR BASS AND PAM PERRY TO HOST
FREE PUBLIC RELATIONS PR BAILOUT BOOT CAMP FOR ENTREPRENEURS, SMALL BUSINESS OWNERS & INDIVIDUALS

GUEST SPEAKERS: CONGRESSMAN JOHN CONYERS, JR & FRANKIE DARCELL, 92.3 THE MIX, “TALK OF THE TOWN”

POWER-PACKED 3 HOUR SESSION, LEARN PR STRATEGIES TO INCREASE BUSINESS & CREATE POWER BRAND

Detroit, MI– Communications and Marketing experts Karen Taylor Bass (TaylorMade Media) and Pam Perry (Ministry Marketing Solutions) have teamed to present a public relations/marketing “Boot Camp” titled “The PR Bailout,” Saturday, May 16, in Detroit, MI. The three hour power-packed seminar will take place from 1:30pm-4:30pm, guest speakers: Congressman John Conyers, Jr., and Frankie Darcell, 92.3 The Mix, “Talk of The Town” at the Sherry Washington Gallery, 1274 Library Street, (Downtown) Detroit. The “Boot Camp” is absolutely FREE.

It’s no secret that given the economy, it is imperative to market one’s true authentic self when seeking clients, employment opportunities and growing a business. In an unsettled economy– everyone must
develop a BRAND NEW ATTITUDE to “standout” from the competition. The PR Bailout Boot Camp will demonstrate how entrepreneurs can make the economy work and be fearless. Also, learn how to sell and position brand like nobody’s business.

The workshop is geared to empower participants with simple, yet effective PR techniques aimed at enhancing their career opportunities as well as help them take concrete steps toward realizing their full potential in business and beyond. The session will address “Branding, Blogging, Volunteerism and Strategic Alliance ” and much more.

Regardless of the industry, today’s business landscape demands that individuals possess the talents necessary to best position themselves for success. The abilities to hewn one’s image, identify and utilize viral marketing campaigns, and strategically self-promote, among others, are invaluable assets in anyone’s career development. The ”Boot Camp” will help participant’s gain a firm grasps of these and other vital skills.

Together, Taylor Bass and Perry have more than 40 years of public relations and marketing expertise.

Here's what other's have said:
"It's not often that you find an EXPERT who willing to go above and beyond what is expected in order to help someone else! Pam Perry is truly a blessing, ready and willing to share her wealth of knowledge with those who are ready and willing to receive and act on it! God Bless You Pam Perry!" - Renita Collins, Author, "31 Days Of Focus"

"When I read what Karen was offering her PR Boot Camp, I was determined to be there. For the first time, I traveled 8.5 hours to New York alone in my car. The PR Camp was great! It introduced me to the latest in public relation. Her presenters were awesome!! They ignited my excitement even more to get out there and let the world know about my business and passion to serve others. The camp delivered more beyond my expectation. As I traveled back home, I was overjoyed with future possibilities and goals I can indeed achieve. Thanks Karen! " - Dr. Willie Mae Hawkins, Spring, Inc- A National Single Parenting Ministry

"I have witnessed first hand Karen Taylor Bass' approach in taking a product from (relative) obscurity to notoriety" ~
Jill Scott, Grammy Award Artist, Actress, Author & Poet

"Hey Mrs. Perry!! I wanted to let you know I'll be a Guest Expert on the Tyra Banks Show on Monday! Thanks to you! I'm on your mailing list, so I'm able to take part in all of the teleconferences you promote and I've learned soooo much! And as a 25 year old mediocre Author/Motivational Speaker, I've been able to tell my story on Oprah and be a Guest Expert on Tyra within a month of one another. Aint God Good!!! Thanks!" - Tony A. Gaskins, Jr. , author

Register NOW for the FREE Detroit PR Bailout Boot Camp
Name:
Email:
website/blog:
Space is limited. Secure your spot today.

Jill Scott "Golden"

2009-05-11T12:03:00.001-07:00

Public Speaking Tips

2009-04-28T21:45:00.001-07:00

book launch 2.0

2009-04-24T21:32:00.001-07:00

Love it!

God In Me - Mary Mary Dance Audition (S. Griggs)

2009-04-22T14:44:00.001-07:00

This is how we do what we do!

Pam Perry, PR Coach, Ministry Marketing Solutions - Digital Evangelism

2009-04-04T13:48:00.001-07:00

Pam Perry presenting at seminar called, "How to Market Your Ministry." This presentation was called, "Digital Evangelism." Like a copy of the powerpoint? Go to SlideShare.com and get a copy to download or go to www.MinistryMarketingSolutions.com to contact the MMS office. Video done by Ivory Coast Communications, Bob Ivory and taped by Eagle Communications. Tina Polite also spoke at this same conference with Bob.

Les Brown - Got To Be Hungry

2009-03-14T09:51:00.001-07:00

I love this! Les Brown is the best!

Top 10 Music PR tips for Today's Unsigned Artist

2009-03-10T22:10:00.001-07:00

African American Magazine Summit 2007 - PR

2009-03-10T22:06:00.001-07:00