Monday, May 10, 2010

HOW A PUBLICIST CAN DEAL WITH THE STRESS AND ANXIETY OF THEIR JOB





By Stanley Popovich

Stress and anxiety are very common for a publicist. As a result, here is a list of techniques that a publicist can use to help manage their daily stresses and anxieties at their job and in the industry.

Sometimes, publicists get stressed when everything happens all at once. When this happens, a person should take a deep breath and try to find something to do for a few minutes to get their mind off of the problem. A person could take a walk, listen to some music, read the newspaper or do an activity that will give them a fresh perspective on things.

When facing a current or upcoming task at your job or business that overwhelms you with a lot of anxiety, divide the task into a series of smaller steps and then complete each of the smaller tasks one at a time. Completing these smaller tasks will make the stress more manageable and increases your chances of success.


Challenge your negative thinking with positive statements and realistic thinking. When encountering thoughts that make you fearful or depressed at your job, challenge those thoughts by asking yourself questions that will maintain objectivity and common sense.


Another technique that is very helpful is to have a small notebook of positive statements that makes you feel good. Whenever you come across an affirmation that makes you feel good, write it down in a small notebook that you can carry around with you in your pocket. Whenever you get stressed, open up your small notebook and read those statements.

Remember that no one can predict the future with one hundred percent certainty. Even if the thing that you feared does happen there are circumstances and factors that you can’t predict which can be used to your advantage.

For instance, you are at your place of work and you miss the deadline for a project you have been working on for the last few months. Everything you feared is coming true. Suddenly, your boss comes to your office and tells you that the deadline is extended and that he forgot to tell you the day before. This unknown factor changes everything.

Remember: We may be ninety-nine percent correct in predicting the future, but all it takes is for that one percent to make a world of difference.

In dealing with your anxieties as a publicist, learn to take it one day at a time. While the consequences of a particular fear may seem real, there are usually other factors that cannot be anticipated and can affect the results of any situation. Get all of the facts of the situation and use them to your advantage.


BIO:

Stan Popovich is the author of "A Layman's Guide to Managing Fear Using Psychology, Christianity and Non Resistant Methods" - an easy to read book that presents a general overview of techniques that are effective in managing persistent fears and anxieties. For additional information go to: http://www.managingfear.com/


www.pamperrypr.com

Thursday, May 6, 2010

Usher, honored as FORD FREEDOM AWARD SCHOLAR in Detroit


DETROIT (WXYZ) – Pop music star Usher and Ebony magazine publisher John H. Johnson will be honored tonight as the 2010 recipients of the Ford Freedom Award.

The annual awards gala takes place as a fundraiser for the Charles H. Wright Museum of African American History and is now in its 12th year. WXYZ’s own Chuck Stokes will emcee the event.

Usher will be honored as the Ford Freedom Award Scholar, an honor he receives not just for his musical accomplishments, but for his entrepreneurial achievements and his work with young people. His Usher's New Look Foundation brings 1,300 diasadvantaged kids to Atlanta each year for a sports and entertainment camp.

As part of the Ford Freedom Award celebration, Usher spoke to 1,600 students at the Music Hall in downtown Detroit and took time to congradulate the winners of the program's annual essay writing contest.

The 5-time Grammy-winner also runs a successful record label and is a part owner of the Cleveland Cavaliers basketball team.

Johnson, who passed away in 2005, is well known for his work in developing both Ebony and JET magazines into icons of the African American community.

On Saturday, May 8, 2010, both men will be profiled in a 30-minute special at 7 p.m. on WXYZ-TV Channel 7.

Video by: http://www.pamperrypr.com RED CARPET social media



SEE EVENTS BY ESSENCE OF MOTOWN LITERARY NETWORK | Click Here!

Visit our website for featured authors!

Monday, April 12, 2010

Social Media PR: It's the ONLY Internet Marketing book you need!



Peggy McColl - in case you’re not already aware - has been an amazingly successful Internet Marketer, Success Coach, and Author for more than a decade. Perhaps you’ve read some of her best selling books, or taken one of her popular courses.
If you follow Peggy’s advice in Viral Explosions there's practically only one result possible… and that is:  you WILL meet with near unimaginable success.

Find out more of the details when you go here:


Wishing you all the GREATEST success...
Pam Perry, PR Coach & Social Media Expert
P.S. Very few success coaches can match Peggy's track record of results for her students and readers - because she's been helping change lives now for 25 YEARS! She's the Real Deal.  One thing Peggy does better than anyone else is ... OVER-DELIVER!

P.P.S. Join my and my PR Pro Pal, Karen Taylor Bass for a Virtual Lunch today (4/13) at Noon EST at we discuss WHAT DOES THE MEDIA REALLY LOOK FOR AND WANT.
Dial in number: 1-218-936-4700 Access Code: 528281#



P.P.P.S. Last call for The Ultimate Author Boot Camp - starts TODAY, 4/13 at 9 pm. Only a few spots left! Hurry and go to http://www.prbootcamponline.eventbrite.com
to register and get your FREE TV interview coaching & Interview Opportunity Sheet.


P.P.P.P.S. Missed the article Karen wrote on Blackenterprise.com on Social Media? Here it is http://bit.ly/pamperryblackenterprise Feel free to leave a comment!


Monday, March 29, 2010

Re-invention strategies to transform your business and boost profits

Brush Off Your Old Way of Thinking

Re-invention strategies to transform your business and boost profits
It's no secret that given the economy, it is imperative to market your best self when seeking clients, employment opportunities, and growing a business. In an unsettled economy, everyone must develop a new attitude to stand out from the competition, and the time to start is today as we welcome a new season of renewal.

I have put together a PR Re-Invention Plan to help business owners and individuals secure the opportunity they desire using PR as an empowerment tool. (Just so we're all on the same page, I define re-invention as a transformation into the life you've always craved.) Keep in mind these tips have worked for my past clients, including Citibank, Sony Music, recording artists D'Angelo and Jill Scott, and the NBA's Ray Allen and Chris Webber.

Re-invention will not be easy; however, if you come up with a plan, stick with it, and, you can have truly substantial returns.

Here are some sure-fire ways to spring forward your brand, market your business, and stand out-all on a budget.

Think linearly. Act with a plan. Identify where you want to work, what salary you want to make, and how you can be of value to a corporation on your terms. Create a strategy to achieve those goals.

Use social media. The Internet is a force and you must participate. For companies and clients to find you, participate in social networking. Blog, create a podcast, send e-newsletters, and star in your own viral video. It is imperative to have a Web presence with a functional, smart, attractive Website.

Be prepared for opportunity. Let people know what you have to offer. Be your own publicist and bring the hype. Create an electronic media kit listing your skills, accomplishments, and awards. Make certain your presentation is creative and appropriate for your industry.

Polish your image. Make sure that you're you projecting the message you want people to see? Ask your friends, family members, and colleagues of their impressions of you.

Self-promotion isn't a bad thing. You are an authority in your field so begin to visualize and execute your plan as if you were a rock star. Write an Op-Ed for your favorite newspaper, contribute to a blog, or secure a byline (this means that you get credit for writing the story). Service the byline to the companies you want to work for and stay on their radar.
 

For more please read: http://www.blackenterprise.com/small-business/2010/03/25/brush-off-your-old-way-of-thinking/
Karen Taylor Bass, The PR Expert, provides entrepreneurs, corporations, and mompreneurs with essential branding, marketing, and public relations coaching; www.karentaylorbass.com and www.taylormademediapr.com

 Follow Karen's tips and Caviar & Chitlins moments at Twitter, twitter.com/prexpert.


Tweet us: @pamperry @prexpert

Sunday, February 28, 2010

Social Media Marketing: PR and a social media webcast


http://www.socialmediapr.eventbrite.com
and http://www.bit.ly/socialmediapr2010


The webcast highlights some key benefits of social media for any business organization; local or international.

1) Social media is cost effective and offers unlimited space, unlike the traditional newspapers, radio and television.

2) It is easy to recognize the potential market and segregate your niche which further helps in customizing the message accordingly.

3) Social media gives the audiences an equal chance to voice their opinion and help organizations deliver exactly what is in demand. Thus; saving their time, energy and resources.

4) New Public Relations strategies like viral campaigns, webcasts, blogs etc have the capacity to change public opinion towards an organization or a brand from negative to neutral and from neutral to positive.


5) Increasing Revenue On Investment is the most important goal social media helps to achieve for organisations.

Monday, February 22, 2010

LinkWithin

Related Posts with Thumbnails

BLACK ENTERPRISE Video