Thursday, March 15, 2012
Monday, March 12, 2012
Want to get Buzz for Your Brand: Do this One Remarkable Thing (Audio)
One Remarkable Thing (Audio)
“
Focus Precedes Success.”Most people are generalists.
They struggle to stand out and, settle for less income and recognition.
If you want to help more people, make money money and enjoy a unique quality of life, you must become known for one remarkable thing.
Listen to this excerpt from the recent webinar withHow can you become known for one remarkable thing?
Pam Perry & Ramon Williamson:
Instructions: Make sure your computer speakers are turned
on and CLICK PLAY… (Running Time 03:16)
Here are 3 steps to help:
(1) Spot a trend.
What’s the big trend in your industry or market?
If that trend continues, what is likely to be true in five years?
Build your business around that understanding.
(2) Stake your claim.
What segment or aspect of the market, problem, opportunity or topic can you be best at?
Take a position.
Create a product or program.
Write, speak and build your platform as a thought leader in your area of focus.
(3) Stick to your knitting.
Resist the temptation to say “yes” to clients and projects outside your area of focus.
Knowing what you do best and sticking to it multiplies your leverage and momentum.
Have you authored a book, information product or program? Do you plan to?
New training course reveals book launch and marketing secrets of mega bestsellers to launch you like a superstar! Get out there, help more people, make more money. Special introductory price ends soon… CLICK HERE for a Special Offer
One Remarkable Thing (Audio)
Friday, March 2, 2012
Last Minute PR Ideas to Promote Your Product, Program or Service
Here are some “Last Minute Launch” Strategies proven to work:
What you can do in 3-Days to Launch
- Create a really good “sales letter” and send to your email list
- Set up Blog Tour with blogs you follow and those who comment on your blog (You DO follow blogs don’t you?)
- Video (street beat, testimonials) and post up to Youtube
- Video tape yourself speaking at an event or at a bookstore & send out via email
- Run a Facebook contest to offer your product for free by having people answer simple questions
- Start Google+ Hangout & invite those in your circle who would be interested in your topic
- Tweetchat and talk about your topic on Twitter
- Article Marketing
- Solicit reviews on Amazon via social networking and offer a bonus gift (when they do post a review)
What you can do in 24-Hours to Launch
- Do several Eblasts using a service that reaches your target audience. For Christian Books, we use DetroitGospel.com, GoodGirlBookclub.com & BlackGospelPromo.com
- Blogtalk shows and invite other “experts” to discuss your topic and share the shows via social media/email
- Send out Press Releases through places like PRnewswire.com or BlackPR.com(which is what we use) But here are some others:
- Host an online party for your book or new product. (Telecall using a bridgeline)
- Post a Slideshare and share to Facebook, your blog, twitter and add a Youtube video to it
- Create a Pinterest
- Take an assessment of your unique situation, target audience, core message, goals and opportunities
- Create a game plan with timelines and tasks at least 60 to 90 days out
To learn more on how to Launch Like a Superstar, go to
www.LaunchLikeasuperstar.com and
watch the FREE webinar there
with Pam Perry and Ramon Williamson.Wednesday, February 15, 2012
Thursday, February 9, 2012
Thursday, January 26, 2012
Tyler Perry on "How to be Successful" (video)
Friday, January 20, 2012
How to Submit a Press Release to PR.com Webinar
See
www.
for free mp3 and ebook
www.
for free mp3 and ebook
Make Your Book A Bestseller! ==> http://bit.ly/w6YFfr
Saturday, January 14, 2012
Wednesday, November 2, 2011
The 3 C’s of Supplier Diversity #nmsdc2011
Brian Tippens | Innovation Matters
There is no global supplier diversity “cookie cutter-method” for implementation. It is a mistake for companies to believe they can be successful by simply adopting a “copy exactly” approach and transporting the companies’ U.S. supplier diversity tools, processes, and policies into non-U.S. locations. While some process and policy consistency is required, supplier diversity programs must be adapted to reflect the cultural and societal norms of the geographies in which they are implemented.
Despite these regional differences in implementation, the business case for global supplier diversity is consistent. I frequently discuss this business case in the context of what I refer to as “the three C’s” of supplier diversity:
Compliance
In the United States, many companies’ supplier diversity programs are built around a compliance core. These programs are designed to help ensure that the company meets compliance requirements mandated by its public-sector customers. The U.S. federal government requires that any company that provides goods and services to it, above a certain mandated minimum level, meets aggressive goals of subcontracting spend with a list of enumerated categories of underrepresented small businesses. These categories include ethnic-minority-owned, woman-owned, and veteran-owned businesses.
These compliance requirements have become pervasive over the past 50 years as many states, municipalities, school districts, and other public sector entities have developed supplier diversity mandates that mirror or closely reflect the U.S. federal requirements. Even companies that don’t source directly to the public sector may be required to adhere to these types of requirements, if they source to other private sector companies which themselves are public sector suppliers and are required to “flow down” requirements.
With limited exceptions, outside of the United States there are no similar legislative mandates requiring that companies subcontract with diverse businesses. While no other countries have identical mandates to the United States for minority business inclusion, two countries have enacted their own legislative framework to ensure inclusion of minorities or disadvantaged people. First, there is the case of South Africa and their Broad Based Black Economic Empowerment (B-BEE) legislation. Second, more recently, is Australia, which has implemented requirements for including indigenous aboriginal-owned businesses in certain contracts. In addition, while visible minorities in Canada are not included in any government scheme for protected status, they do have a government set aside for Aboriginals based on self-certification. However, absent extensive compelling mandates, supplier diversity performance has been slow to expand outside of the United States.
Those companies that have chosen to expand their global supplier diversity programs outside of the United States for compliance reasons, have done so with an aim to:
Address existing or developing supplier diversity mandates that currently exist in regions where those companies do business outside of the United States (for example, to meet the requirements of Australia’s Indigenous Opportunities Program (IOP) or the South African Broad Based Black Economic Empowerment code requirements); or
Remain “ahead of the legislative curve” by designing and implementing robust supplier diversity procurement policies ahead of government mandates in regions that appear to be evaluating the adoption of such mandates.
Corporate Social Responsibility (CSR)
These policies are seen to function as built-in, self-regulating mechanisms whereby businesses monitor and ensure active compliance with the spirit of the law, ethical standards, and international norms. Many companies position their supplier diversity programs as supporting CSR pillars, by:
Enhancing the company image and brand by demonstrating commitment to high ethical standard of inclusion
Working to ensure that the diversity of the company’s supplier base reflects that of its employee base and customer mix
Supporting the CSR requirements of its customer in the marketplace.
These CSR drivers are not at all unique to U.S. supplier diversity programs. It can truly be said that, with these drivers in mind, …if ensuring an inclusive supply chain is ‘the right thing to do’ in the United States, it is ‘the right thing to do’ everywhere that the Company does business …
Competitive Advantage
Among the most successful of U.S.-based supplier diversity programs are those hosted by companies that position the programs as a business imperative, a revenue enabler, a competitive advantage. Hewlett-Packard, for example, estimates in it’s Global Citizenship Report that in 2010 more than $10 billion -worth of business required the company to demonstrate its efforts in supplier diversity.
By working to meet contractual- and compliance-driven diversity subcontracting requirements of its customers, a company with a business-to-business (B2B) sales model can leverage its supplier diversity performance to win in the marketplace. Similarly, a company with a business-to-consumer (B2C) business model can weave its supplier diversity investments in diverse communities into its marketing and advertising and help it to create a competitive advantage across a diverse consumer base.
Collectively, these elements combine to form the business case—a set of compelling drivers for global supplier diversity expansion. Note that not every company will find each of the three important to the same degree, if at all.
Source: The 3 C’s of Supplier Diversity | Brian Tippens | Innovation Matters
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