Wednesday, October 29, 2008

A Web 2.0 Promotion Strategy - Part 1 - Video

Book Experiment
October 18, 2008 by Jorge Olson
The Book Experiment is a story, a story of how a new writer fairs in the “Book World”. You will travel with me and hopefully be a willing participant in the experiment, providing your feedback, tips, opinions, and stories. I will follow your advice without question and then report back on my blog with all the juicy details.Let’s embark on a case study, an experiment, an adventure. The adventure is the wonderful world of writing, and publishing and social networking and communication. After all, this is as much a social experiment as it is a book experiment.

You see, by opening the destiny of the book to you and others you can control what the book does, making it a social experiment. The book talks about trust, teamwork, and social marketing. Participate in the experiment; tell me what you think I should do next by posting your comments on this blog. The book website is at

About the Book
The book has a lot to do with the experiment. After all, it is about “Unselfish Self Promotion”. It is 1/3 self promotion, 1/3 motivational, and 1/3 how to save the world book! The book itself asks you to open your life, your mind, and your experiences to others, to collaborate and communicate and work as a big, social team. The book explains that we’re all in the same team in the same boat, in the same frequency. This is why the book experiment goes hand in hand with this particular book. You are my team and I am yours.

Be inspired by the new generation of self realization. Learn to be Happy, Healthy and Wealthy using Self-Promotion in a new way, a way that will catapult your confidence, sharpen your senses and make you view life with eyes of a child. Find the book, videos and more information at

Tuesday, October 21, 2008

See the World as a Better Place by Rhonda Hess

Jiu Jitsu Business Systems

My computer consultant was at my office last week optimizing my Macbook for my next business trip. Opening up my email, he said: “OMG, your inbox is clean!” Then he looked around my office. ”Are you really this organized?” I am.

Stuff is distracting. If your office and inbox are overflowing and you don’t like it anymore, keep it clean with these five Jiu Jitsu moves:

1. Start with a clean slate every day (clean inbox, clean office, clean desk). If you need help getting to ground zero, bring in an office organizer to help you catch up and put systems in place.

2. Set aside the last hour of your workday for planning. Write down three high payoff actions you’ll complete tomorrow and pull out any documents you’ll need. Then clear off your desk. Don’t just stuff it in drawers, put it away so you can put your hands on exactly what you want when you want it.

3. Set only 3 phone appointments each day. Leave the rest of your day for emails, return calls and working on your biz. If possible, do the high payoff actions first thing in the day. That way you’ll feel good about what you accomplished every day.

4. Download your email once in the morning, once at noon, once before planning hour. If you’re waiting for something urgent, look for that email more often but leave the rest for later. When you do focus on email, aim to reply to or delete everything. Be ruthless. Good intentions only last for so long. If you have to keep an email for later, put it in a Pending folder in your email program and set a time to go back and clear the pending emails each week.

5. Have one day each week set aside for outside-the-office appointments. Tuesdays are my day for the doctor, dentist, massage, etc. Cluster appointments whenever possible.

Monday, October 20, 2008

Prayer for Journalists and National Media

Dear Father in Heaven,
You have commanded us to pray for those in all areas of worldly authority – (government, business, judicial, education, military, entertainment and media) and we acknowledge that all authority comes from you. We thank you for the freedom of speech and for the incredible media/journalism systems that have blessed our nation and our world.

Father, forgive us for not praying for the journalists and media workers who make important daily contributions to our lives and our world. Forgive us for cursing instead of blessing, judging instead of listening, and complaining instead of encouraging those who are fighting for truth and justice.

Bless them with a Passion for Truth
We ask that you bless all those in TV, radio, Internet, newspapers, magazines and publishing with a passion for your truth and discernment. From the smallest newsroom to the major networks, from the hidden reporter to the media mogul, we ask that you remind them of the incredible privilege and critical responsibility that they have to their neighbors, children, communities and every American.

Bless them for Divine Purpose

We know that you designed these individuals (reporters, anchors, writers, producers, editors, cameramen, publishers, artists, managers and others), with special gifts that were meant to enrich and redeem our communities; thus we thank you for them and ask that you establish and align their lives and works with the purposes of heaven. We pray and bless all those people involved in media and journalism in our nation—that they may fulfill the purpose they were created for. Give them a long-range perspective of the impact of their stories, words, pictures, and comments have upon us today and tomorrow.

Expand Truth and Wisdom to Gatekeepers
Dear Lord, we ask that you loosen the spirit of truth, revelation, knowledge, and discernment over our country, our leaders, and especially those in the media. We ask that by your mighty hand that you deal with the spirits of confusion, deception, lies, error, influence, personal gain, and manipulation that have been impacting journalism and the flow of information in our cities, states, nation and world. Give wisdom and courage to the gatekeepers of information in all newsrooms - local, national and international. Help the journalists and media leaders to make decisions based upon truth and public good rather than being swayed by prejudice, greed, and fear.

Protect and Strengthen the Righteous
Thank you Lord for those in media who pay the cost to be “standard bearers.” For those who walk in integrity and seek eternal truth, give them wisdom, favor, creativity, strength, blessings and access. Let their words ring out like the Shofar that splits the heavens with its sound and awakens the masses.

Send Light into the Darkness
For those journalists who are trapped and blinded by deception, pride, and fear, let their words be like dust in wind. Expose the nets of the enemy. Neutralize their lies (known and unknown), twisted truths and manipulation. Shake them with revelation and give them courage to turn and do the right thing, regardless of cost. Send forth your light and truth and draw them into greater freedom. Open the eyes of their hearts to see the light of your truth, experience the love of Christ and power of the Holy Spirit.

Bless them for the Sacrifice
We thank you for the incredible personal sacrifices made by the journalists around the globe who serve our desire and demand for information. Protect them from danger and as they travel. Strengthen their families and bless the spouses and children who have lost their parents and partners in the line of duty, war and because of the demanding “news biz” schedule.

Restore their First Love
Heavenly Father, by your great love and mercy, for the journalists: restore the first love of journalism, truth and the desire to make the world a better place. Open their minds, hearts, and spirits to the eternal perspective. Help them to embrace the fruit from the Tree of Life and reject the fruit from the Tree of Knowledge of Good and Evil. May the responsibility and importance of their role and service to our communities, citizens, nation, and world be affirmed and appreciated by others.

Courage and Strength in Crisis
In times of crisis, increase their discernment, multiply energy, clarify thoughts and expand grace. Give courage to those who are pure of heart and give humility to those who lost focus. Give strength to those who fight to produce and tell those stories that many don’t want to hear. Encourage those who are weary and who have been punished for fighting for truth.

Father, your word says that we reap what we sow, and, Lord, we turn to you and ask that by the power of your name - Bless the journalists in America and around the globe so that Your Truth will be heard, Your Will shall be done, and Thy Kingdom come.

Scripture Reference: Prov. 12; Prov. 2:3; Prov. 2:10-11; Is. 59:4-5; John 14: 15-27; John 15:5-8; John 17:17; Eph. 1, 6; II Cor. 4:2; II Cor. 6:7-8; Phil. 4:8, II John 1:2; Dan. 2:22; Ps. 27:1; Ps. 43:3; Ps. 119:105, 130.

Prayed by Lynn Scarborough, Lynn@EmPowerCom.Us

Lynn is a veteran TV coach and media consultant who has worked with over 200 news organizations. Her recent book, Talk Like Jesus, Change Your World with the SIMPLE™ Steps of the Master Communicator, gives practical suggestions to effective communication in business and life.

Tuesday, October 14, 2008

30 Ways to Advertise Your Business Online

7 Ways to Advertise for Free on
By Joanne Mason No comment so far - Post your comment

One of the best ways to advertise your business online for free is by using Anyone who has ever dreamed of being a radio personality can now turn their dream into a reality with Blog Talk Radio. Within minutes you can set up your own radio show about any topic that you desire and broadcast it all over the world at no cost. In this article I will share with seven more ways to advertise your business your business online for free at

Volunteer to Be a Guest on Other Shows – One common denominator that all of the hosts on Blog Talk Radio share is the constant need for material. If you have a great product, service or event to broadcast you could easily get some needed publicity by volunteering to be the guest on another show. Just take a look through the category directory and find shows with a description that matches whatever you’re offering. Contact the host and let him or her know about your product and set up a joint venture where the host gets commission sales and you get more customers from promoting your product on the show.

2. Blog and RSS Marketing – In my opinion the absolute best feature about is the blogging and RSS marketing elements. This site is like blogging on steroids so you need to be strategic in planning your shows and blog post in order to make the most of what Blog Talk Radio truly offers. Every page and tag is rss enabled with well targeted titles and rss tags it’s very easy to get indexed and ranked on the search engines for your prime keyword phrases within just a few hours. Did I mention that this is all free?

3. Social Networking – Another great element of Blog Talk Radio is the social networking opportunity. With an estimated 3.4 million listeners as of September 2008, Blog Talk Radio is certainly much smaller than most of the social networks that you’re probably accustomed. However, there’s a big benefit hiding in those small number that you may not find on larger social sites and that’s the chance to actually get to know someone and make a real connection. According to, their July 2008 statistics show that has an average audience engagement time of 18 minutes and 04 seconds. That means that the average unique visitor stays on for more than 18 minutes per visit. That’s more than a minute and a half longer than most people stay on and almost twice as long at a visitors stays at More time spent at your website gives you more opportunities to advertise for free. It also increases the bond between you and your potential customers so that they feel more secure about the possibility of spending money with you.

4. Podcasting – Blog Talk Radio allows you to set up your account so that your shows can automatically be turned into podcasts. From there you can use syndicate your podcast to dozens of directories using

5. Use an Opt In Form – One very powerful way to get lots if free advertising out of is to add your optin form to your profile. This is another way to build your mailing list so that you can advertise anytime you want. Surprisingly, I don’t see very many people on BlogTalkRadio doing this yet but it’s certainly something that you want to start taking advantage of.

6. Add Product or Affiliate Links – Here’s another big opportunity that Blog Talk Radio gives you to get free advertising. You can add your own list of links to your profile. This is similar to a blogroll. You just go into the Options tab under Setting then scroll down to where it says “Links listed on my profile page” to add links to the sites that you want to promote.

7. Feature Your Own Show - media kit says that the site receives an estimated 400,000 unique monthly visitors. Being listed on the front page of BTR as a Featured Show could bring a good hunk of that traffic to your website. There’s a form under the settings option on your host account that you can fill in to request to be a featured show. Keep in mind that only very best shows will be featured so it’s a good idea to wait until you develop a really go show before making this request. In the meantime, just keep working making your show better and using all of these other methods.

If you’re looking for effective ways to advertise your business online for free then I hope that the methods offered in this article are helpful to you and you will take advantage of this great opportunity to use

If you’re looking for effective ways to advertise your business online for free then I hope that the methods offered in this article are helpful to you and you will take advantage of this great opportunity to use

If you’re looking for effective ways to advertise your business online for free then I hope that the methods offered in this article are helpful to you and you will take advantage of this great opportunity to use

If you’re looking for effective ways to advertise your business online for free then I hope that the methods offered in this article are helpful to you and you will take advantage of this great opportunity to use


Saturday, October 11, 2008

Multicultural Marketing with Marc Perry - SportsBusiness Journal Clips

Sponsor Logic - SportsBusiness Journal Clips

Sponsorship consultant Mel Poole recently spoke with Marc A. Perry, multicultural marketing manager with Ford, Lincoln, Mercury, about the automaker’s use of hip-hop, comedian Steve Harvey and the Central Intercollegiate Athletic Association tournament to help reach African-American consumers.

What is Ford’s view on multicultural marketing?

Perry: Multicultural marketing is really target marketing. We recognize that the marketing landscape has changed faster than the coloring of America. My responsibility is to reach African-Americans with a relevant message that resonates in the community. For example, our focused vehicle strategy regarding the F-150 pickup, which skews towards men. We know that African-American men are interested in F-150s. And we’ve engaged the most popular hip-hop DJ in New York City, Funkmaster Flex, to help bring buzz to the market around the F-150. The same with our relationship with Steve Harvey. These are good examples of relationships we have that deliver a message to the market that resonates with the prospect group. We also use other means, such as our Central Intercollegiate Athletic Association (CIAA) tournament sponsorship and Ford’s “Step Up” TV spot that runs on TNT during NBA games. The spot puts the F-150 in a positive light, contributing to the success of an urban neighborhood.

Are there key marketing activities that differentiate cultural marketing from mass marketing?

Perry: Ford has a marketing outreach that leverages sports associations with events that are heavily attended by African-Americans, such as the CIAA tournament in Charlotte. We also leverage our relationship with Funkmaster Flex in many ways. Flex is a cool car guy, and he crosses over into areas where the Ford oval can’t go by itself. He makes our brand cool. One new TV programming concept that will begin on Saturdays on ESPN2 at the end of May is called “Car Wars,” where different shops will compete with each other to customize our vehicles.

Considering advertising, sponsorship, events, direct mail, promotion, radio, Internet, print, etc., are some marketing tools more effective than others for multicultural marketing?

Perry: The right combination of those tools is the most effective, depending on our assets and targets. Radio has been a real standout for Ford. For example, our great relationship with entertainer Steve Harvey. We sponsored Steve’s radio telecast from the CIAA tournament. His show is great and people love it. (Note: “The Steve Harvey Morning Show” is No. 1 among urban stations nationally, and it’s the fifth-most-popular radio show in New York City.) During the show, Steve talks about Ford products. … At the CIAA, we also had product displays in the convention center adjacent to Bobcats Arena, and Steve’s radio show helped draw attention to those, too.

In multicultural marketing, how does a company demonstrate an affinity for the lifestyles and interests of a prospect group without crossing the line into pandering?

Perry: A lot of it has to do with Ford’s strategic planning area. They do a good job of staying current with our target prospects’ passion points. The creative work of our cultural marketing agency UniWorld Group also is tested in many ways, including against the mass market, to make sure it isn’t offensive.

Can you cite some examples of Ford’s success stories in multicultural marketing?

Perry: CIAA is a paramount program for Ford that’s grown into a very valuable property for us. When the tournament moved to Charlotte in 2006, we stepped up to the Ford Finals Night on ESPN, a fully integrated block party and other events that we’re able to really blow out. ... A big part of our success at the CIAA is due to Ford’s relationship with the Urban Sports & Entertainment Group in Charlotte. They’ve helped us do a lot of good things at the CIAA because they understand the African-American market and how to reach African-Americans through sports and events.

Mel Poole ( is the author of “The Sports Sponsorship Solution,” scheduled to be published this year by Elsevier Inc. He is president of sponsorship consulting firm SponsorLogic Inc.

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