Friday, December 31, 2010

Do you want to write a fantastically successful non-fiction book?

The Proper Way to Write and Market a Non-fiction Book Today (become a professional speaker)

Authors Karen Taylor Bass and Ed Houston in NYC

Do you feel you know how to write a successful non-fiction book?

Many people who feel passionate about a certain topic cannot wait to put words on paper so that they can tell the world about it.  They may want to help people improve their health, their lifestyle, their business, hobby or be of help in some other way.  In many cases the idea is, that, by writing their book and using their experiences, or knowledge, they will be able to help others in similar circumstances.

But, one of the most important points when writing a book is to make sure that there is someone wanting to buy it.  There is no point in just writing a book because you want to.  You need to know that there is a client base out there who are already paying money for the type of information you are going to offer.
There are three very important points to remember when creating a product for the market place.

1.  It is essential to create your product for someone who wants to buy it.
Wanting to buy and, needing to buy, are not the same things.  It is very important to understand the difference.  A person may want to buy a product for many varied reasons, whereas a person may need to buy the same product, but they may have no desire to do so.
Your best customer will have a problem of some sort, and they are buying your product because they want to solve their problem. That is the simple essence of learning how to write non-fiction that will be successful on the shelf.  Knowing who your buyer will be and being able to provide a product that they want.

2.  Think like the buyer.
When you are thinking about how to write a non-fiction you need to put yourself in the shoes of the buyer and ask yourself the question, “what would make me pay money to buy the product?”

Once you have established that there are buyers out there for your topic, you need to establish how you are going to put the information in a product that they will buy.

For example, are they looking for a ‘how to’ book, ‘where to’ book or a ‘why to’ book.  If, say, you were going to write on fishing, are you going write on ‘how to set up your fishing gear’, ‘where to go and at what time of year, to get a good catch of fish’, or is it going to be a book on ‘the good times’ that you have had.  Which do you think would have more ‘buying appeal’, and have you researched this to confirm your thoughts.  These are the types of questions you need to ask yourself when you are considering how to write a non-fiction book.

In your learning curve of finding out how to write a non-fiction book, you will find that you need to break the project down to smaller pieces and keep a focus on the topic.

The title of the book must match up with the final body of the book.  It is often suggested to write approximately 50 titles before you make a final decision.  Your title should exactly tell what the book is about.  Using subtitles is a good way to show the buyer what the benefits will be from purchasing the book. is where you can find over 100+ hours of downloadable audio and video lessons that will show you how to make thousands of dollars PER YEAR as a professional speaker. James Malinchak, the author of this article can be your online business coach and mentor. Simply visit Get Speaking Jobs to get started today with several FREE professional speaking audio recordings.

Tuesday, December 21, 2010

10 Most Fascinating Women of 2010 and Debut of Karen Taylor Bass' Vlog for Black

By Karen Taylor Bass (

If Barbara Walter’s and so many others can have their countless list(s) of fascinating folks and trend watchers — why shouldn’t I?

Each day I encounter amazing women doing the darn thing (going hard), some with recognition and others about to B-L-O-W-U-P.

With that in mind, I compiled a list of fascinating women (not all BNM) who have truly reinvented the odds to succeed.

All the women mentioned have a common thread – they have turned loss and defeat into success. To these women I say B-R-A-V-A!

As we continue to renew and redefine our personal brand in 2011, remember, don’t just look at the success scorecard – take a close look at the struggle, story, and countless disappointment(s) — that’s the story for motivation. *Please check out these fantastic ladies and spread the word.
1)   You. Despite all that happened, you got up each morning and managed to motivate and inspire a family, team, corporation and yourself.
2)   Coach Beverly Kearney, Hall of Famer and Game Changer
3)   Jennifer James, Trailblazer for Mom Bloggers 
4)   Joyce Adejumo, Entrepreneur and Activist

Mithie Mitchell
5)   Pam Perry, Social Media Evangelist
6)   Sherri Shepherd, Entertainer
7)   Mo’Nique, Entertainer
8)   Gina Ramcharan, Entrepreneur
8b) Krista Barnett, Inventor

Krista Barnett, Inventor of the Boot Band
9)   Agnes Davis, Fitness/Swim Expert
10) Me (Karen Taylor Bass), Entrepreneur, Brand New Mommy & The PR Expert.

Enjoying the moment with my babies
Honorable Mentions:
1)   Halle Berry. She makes motherhood and everything look so effortless and stylish.
2)   Oprah Winfrey. What can you say but OWN.
3)   Whoopi Goldberg. Thank you for keeping them accountable at  ‘The View.
4)   Michelle Obama. Thanks for being an outstanding First Lady with some melanin.
Happy Holidays, Fascinating Woman of 2010! - KTB.

Check out Karen Taylor Bass's Vlog for Black

Monday, December 6, 2010

The Next Big Thing: Mobile Marketing With Foursquare

Are you on it? Check me out

In its simplest form, Foursquare is a GPS-enabled technology that allows businesses to reward customers whenever they arrive or even drive by a certain pre-loaded location. 

Location-based social media is one of the latest trends in mobile marketing. Sites like Foursquare offer businesses a way to market directly to consumers based on where they are at any given moment-even on-site at a business location.

Foursquare is accessed via mobile devices such as Smartphones, which can run social media applications and give users the ability to perform a variety of social interactions on the go. Foursquare users can "check in" when they arrive at a location, essentially alerting others to their whereabouts in real time. The ability to sync Foursquare with both Facebook and Twitter gives these check ins a wide reach across multiple social networks.

Businesses who wish to take advantage of this can sign up for a Foursquare account. However, before starting a targeted marketing campaign, it's important to become familiar with how the platform works. Knowing what tools are available will make it easier to utilize Foursquare as a tool for business growth.

Check ins make it easy to reward loyal customers. By checking in, users are broadcasting a business name and location to other users, thereby giving the location more exposure. Businesses can encourage this action by offering a special coupon or item to users who check in a certain number of times. Giving first-time check ins a deal as well can encourage new customers to become repeat customers.

Mayors are Foursquare users who have checked into a certain location more than anyone else in the past 60 days. The quest to become Mayor of a location spurs friendly competition, and businesses can take advantage of this from a mobile marketing standpoint. Offering Mayor-only specials encourages repeat visits, bringing customers back as they attempt to earn a discount coupon or free item.

Badges (I HAVE 7) can be earned for checking in at a location a certain number of times, at a certain time of day, or for other specific criteria. It's possible for a business to offer a special or custom badge, thereby increasing visibility across the Foursquare network. Like becoming a Mayor, there is a competitive nature to earning badges that keeps people coming back to a location.

Foursquare is just one of many location-based social media services that are growing in popularity. By getting involved and learning the platform, businesses can expand their marketing reach within the growing world of social media.

Roo Sadegi is a marketing specialist based in London. He spends much of his time writing and advising on new marketing and mobile technology.

Sunday, December 5, 2010

A quote from Putting the Public Back in Public Relations

Got some exciting news to share with you.

Suppose you could make $2,500.00 to $10,000.00 or

more simply by giving a 90-minute speech based

on your book (or expertise if you don't have a book).

Would you be interested?

If so, join my friend Steve Harrison of Radio-TV Interview Report (RTIR) for a free telephone seminar on Thursday, December 9th on which you'll hear
him interview author/speaker James Malinchak on how

to get started giving paid speeches -- even if

you're a complete unknown in your field.

Speaking is one of the best ways to dramatically

increase your income as an author (or anybody

with expertise).

In fact, I know many authors who make 90% or more
of their incomes from speaking and less than 10%
from book sales.

Whether you're already a veteran speaker or you've

never given a paid speech before, you'll still

benefit from James's strategies. Steve has been

speaking for years and has been pleasantly surprised

how much he's learned a lot from him.

Steve's offering this free "teleseminar" on

Thursday, December 9th at your choice of two times:

either 2:00 pm Eastern (11:00 am Pacific)

OR 7:00 pm Eastern (4:00 pm Pacific)

Go here now to register for Thursday's call:

Here's just some of what you'll discover:

* How to find companies and organizations who

already have a budget to pay speakers like you

handsomely -- even if you're not famous or

well-known in your field.

* Why you should never accept less than $2,500.00

to give a speech -- even if you're a complete

unknown with an 'ordinary topic' -- and what to

do to easily get that fee.

* Five critical steps for landing speaking

engagements when you don't have a lot of time

to spend marketing yourself.

* Why you don't need a demo tape or a fancy

speakers kit to land speaking gigs, but what

you DO need to give them instead.

* How experienced speakers can raise their

fee and get it.

* Proven ways to brand yourself and your message

in a way that will prompt a flood of requests

for speaking engagements.

* Four actual case histories of speakers who

have gone from not knowing anything about the

speaking business to making a six-figure income

as paid professional speakers.

* How to put on your own 'sold out' seminars

and workshops.

* Five other ways you can make money beyond

the speaking fee you receive.

* Three critical things to ask for when negotiating

with the meeting planner to make the most of the


* Which topics colleges and corporations are

most interested in having speakers address.


Again, to register for Thursday's call go here now:

You'll be glad you did!

Pam Perry, Chief Visionary
and author of "Synergy Energy"
Get free Mp3 & ebook "What Every Author Should Know"


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