Wednesday, November 2, 2011

The 3 C’s of Supplier Diversity #nmsdc2011

Guest post by:

Brian Tippens | Innovation Matters

There is no global supplier diversity “cookie cutter-method” for implementation. It is a mistake for companies to believe they can be successful by simply adopting a “copy exactly” approach and transporting the companies’ U.S. supplier diversity tools, processes, and policies into non-U.S. locations. While some process and policy consistency is required, supplier diversity programs must be adapted to reflect the cultural and societal norms of the geographies in which they are implemented.

Despite these regional differences in implementation, the business case for global supplier diversity is consistent. I frequently discuss this business case in the context of what I refer to as “the three C’s” of supplier diversity:


In the United States, many companies’ supplier diversity programs are built around a compliance core. These programs are designed to help ensure that the company meets compliance requirements mandated by its public-sector customers. The U.S. federal government requires that any company that provides goods and services to it, above a certain mandated minimum level, meets aggressive goals of subcontracting spend with a list of enumerated categories of underrepresented small businesses. These categories include ethnic-minority-owned, woman-owned, and veteran-owned businesses.

These compliance requirements have become pervasive over the past 50 years as many states, municipalities, school districts, and other public sector entities have developed supplier diversity mandates that mirror or closely reflect the U.S. federal requirements. Even companies that don’t source directly to the public sector may be required to adhere to these types of requirements, if they source to other private sector companies which themselves are public sector suppliers and are required to “flow down” requirements.

With limited exceptions, outside of the United States there are no similar legislative mandates requiring that companies subcontract with diverse businesses. While no other countries have identical mandates to the United States for minority business inclusion, two countries have enacted their own legislative framework to ensure inclusion of minorities or disadvantaged people. First, there is the case of South Africa and their Broad Based Black Economic Empowerment (B-BEE) legislation. Second, more recently, is Australia, which has implemented requirements for including indigenous aboriginal-owned businesses in certain contracts. In addition, while visible minorities in Canada are not included in any government scheme for protected status, they do have a government set aside for Aboriginals based on self-certification. However, absent extensive compelling mandates, supplier diversity performance has been slow to expand outside of the United States.

Those companies that have chosen to expand their global supplier diversity programs outside of the United States for compliance reasons, have done so with an aim to:

Address existing or developing supplier diversity mandates that currently exist in regions where those companies do business outside of the United States (for example, to meet the requirements of Australia’s Indigenous Opportunities Program (IOP) or the South African Broad Based Black Economic Empowerment code requirements); or
Remain “ahead of the legislative curve” by designing and implementing robust supplier diversity procurement policies ahead of government mandates in regions that appear to be evaluating the adoption of such mandates.

Corporate Social Responsibility (CSR)

These policies are seen to function as built-in, self-regulating mechanisms whereby businesses monitor and ensure active compliance with the spirit of the law, ethical standards, and international norms. Many companies position their supplier diversity programs as supporting CSR pillars, by:

Enhancing the company image and brand by demonstrating commitment to high ethical standard of inclusion
Working to ensure that the diversity of the company’s supplier base reflects that of its employee base and customer mix
Supporting the CSR requirements of its customer in the marketplace.
These CSR drivers are not at all unique to U.S. supplier diversity programs. It can truly be said that, with these drivers in mind, …if ensuring an inclusive supply chain is ‘the right thing to do’ in the United States, it is ‘the right thing to do’ everywhere that the Company does business …

Competitive Advantage

Among the most successful of U.S.-based supplier diversity programs are those hosted by companies that position the programs as a business imperative, a revenue enabler, a competitive advantage. Hewlett-Packard, for example, estimates in it’s Global Citizenship Report that in 2010 more than $10 billion -worth of business required the company to demonstrate its efforts in supplier diversity.

By working to meet contractual- and compliance-driven diversity subcontracting requirements of its customers, a company with a business-to-business (B2B) sales model can leverage its supplier diversity performance to win in the marketplace. Similarly, a company with a business-to-consumer (B2C) business model can weave its supplier diversity investments in diverse communities into its marketing and advertising and help it to create a competitive advantage across a diverse consumer base.

Collectively, these elements combine to form the business case—a set of compelling drivers for global supplier diversity expansion. Note that not every company will find each of the three important to the same degree, if at all.

Source: The 3 C’s of Supplier Diversity | Brian Tippens | Innovation Matters

Black Enterprise Vlogger: Karen Taylor Bass (in deep water) REINVENTION TIPS

The Brand New Mommy: Karen Taylor Bass

Monday, October 31, 2011

Thought Leadership in the New Social Media Economy - New webinar reveals 10 secrets to get your message heard, help more people, make more money and more...
create a legacy that has a positive impact on your family,
your community and beyond.

Visit our website for featured authors!

Sunday, August 14, 2011

Saturday, May 7, 2011

The Radio Facts Top 30 Black Women in Media WINNERS

Beautiful sisters making a difference in media! 

Congratulations our personal sister girlfriends: Jamillah Muhammad,  

Sheilah Belle (pictured right below with Pam Perry) 

and Willie Mae McIver.

So proud of yall sistas! Doing it BIG like Mary Mary.

The other heavy hitters on the list included, Oprah Winfrey,  Gayle King, Wendy Williams,  Jamie Foster Brown, Sylvia Rhone, Shirley Strawberry and Soledad O’Brien.

Click here to view the entire list or go to

Sunday, April 10, 2011

7 Steps to Social Media Swag

Pam Perry, PR Coach - certified, award-winning Social Media Strategist and author of upcoming book: The SWAG of Social Media Marketing

See / hear this presentation below. 

Social Media Marketing is the NEW and NOW method for generating buzz (and more business) through social networking and Web 2.0 websites.
social media swag pam perry
Do you feel confident in doing it?
Do you have the “Swagger” to Attract a Tribe, Build a Brand, Close the Deal and Get The Money? pam perry social media expert

It’s not rocket science – but it does take someone to show you how to do it RIGHT.  Without the hype. Without the Techy Talk and Geek Speak. Just someone to break it down for you so you can actually GET THIS THING moving -  so YOU CAN
build your online brand to bring in business,
get some videos up that will go viral,
attract  "raving fans" on Facebook and Twitter and 
harness the secret power of Linkedin!
 social media marketing
For the past 5 years I spent thousands of dollars and thousands of hours figuring out the perfect social media system that I could use that would:

Not require me to spend countless hours online

Build a loyal email database and social media following

Market my business and my brand to attract influential clients  

Create and market information products that sell very well on my website

Use email and internet marketing techniques to bring in thousands of dollars per month

And finally, get hundreds of thousands of monthly visitors to my websites and blogs who have interest in my services and products and ready to do business!

Now, I've got it! I've got this all down to a complete set of strategies that work – and I want to share this information with you so you can be confident and get your social media SWAG on!  

pam perry social media pr pr coach

You are invited to my SOCIAL MEDIA SWAG SEMINAR where you can learn my time-tested and proven Social Media System that I have used for many years. 

So get clicking. You are one click away from awesome.  social media swag with pam perry, pr coach

computer seminar

Monday, March 28, 2011

PR is all about relationships.

 The following three pointers will help you to cultivate relationships meaningful to your brand and provide guidance on how to effectively use them to garner publicity.

 #1. Do your research. It's important to know the publications your audience reads and the journalists whose opinion they respect. Understand their writing style, and why they cover what they do. This will help you in crafting a compelling pitch. DO NOT send the same pitch to everyone you reach out to, this will essentially blacklist you. Journalists want to know that you have something to offer their unique audience as their reputation is on the line with every article they write.

#2: Network. Get out and meet the influencers and major players in your community. You should attend every event that you possibly can and use that time to socialize what you’re working on. Not only does this build your confidence and comfort in being able to articulate your thoughts, but it helps to generate an organic interest in your brand. It is also important to follow up and connect with these newfound contacts on the appropriate online platforms such as LinkedIn. Upon connecting you may just realize that your new contact can introduce you to someone who can be helpful in garnering press.

#3: Know your talking points. Understand what makes your brand unique and develop succinct ways to communicate that. Use your networking events to practice different ways of presenting the same ideas and determine what resonates best. When the time comes to speak with a journalist, you’ll know your material inside and out. You’ll also know how to communicate key attributes the journalist may not specifically ask you about. Decide what your brand means, which is not the job you have. 

Article author: Alleigh Marre works with healthcare and science clients at Waggener Edstrom Worldwide. She is an expert on PR and digital strategy. She blogs regularly at and you can follower her on Twitter @alleighmarre. 

Saturday, March 5, 2011

MC Hammer: Role of Social Media in Marketing

Authors should know that there's a gold mine online!

What's all the talk about Blogs? What's a blogosphere?

Well, it's another vehicle to "get out there."

When I coach authors, I ask them if they have a blog. Then I ask them if they even subscribe to other blogs or even read and comment on other blogs. More times than not they answer, "No. Why?"

Are you blogophobic? Are you one of those people that "don't get it" when it comes to blogging, social media and the constant internet chatter?

Whether you love or hate technology, it's something we all must deal with. And if you're in business, have a ministry or want to be noticed as an author or artist - a blog is a "must have" if you want to be relevant and extend your brand.

A blog (short for web log) is a type of website that functions as an online journal, with the most recent entry displayed first.

As recently as ten years ago, blogs didn't exist. It's estimated that there are between 50 and 100 million blog readers in the U.S. And according to, Blog readers average 23 hours online each week.

An essential aspect of social media is the idea of staying connected and communicating with an audience. Blogs are about two-way communication - because when you write a blog entry, people can comment. Hence, blogs led the "Web 2.0" revolution!

Besides, blogging is fast, cheap and can be fun! 
It's a way to put your SWAG on display - frequently!

SEO + Publicity + Social Media = ?

Tuesday, February 15, 2011

Pam Perry's Black History Month Series: Social Media Superstars - Blacks in Technology DAY 14: Karen Taylor Bass #socialmediaswag

The QUEEN of REINVENTION!  ReBRANDING....Karen Taylor Bass, The PR Expert, Chief Mom at, Host of web series, "A Brand New You," Author, Blogger,  Motivational Speaker and Internet Radio Host.

With “out of the box” thinking and a personable approach, success has been demonstrated in client relations, brand building and leveraging smart public relations (PR) tactics to create cross-platform synergy in advertising, sponsorship television, film and social media.

Hear my #1 "get it" girl, Karen Taylor Bass on a recent show:

Meet up with us at the Blogging While Brown Conference and the Black Enterprise Entrepreneurs Conference - and the NABJ event! and keep up with Karen!!! I just love Karen - you will too! Read & Comment!!

Want to see the rest of the Social Media Superstars? 
Go here: Pam Perry Facebook Page

Wednesday, February 9, 2011

Top 10 Social Media Blogs: The 2011 Winners!

Social Media PR

Social media is a big subject. If you’re looking for some reliable places to go for the best tips and social media tactics, look no further!
Our second-annual contest generated more than 300 nominations. Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things).
The following are the winners of Social Media Examiner’s Top 10 Social Media Blogs for 2011.
If you’re looking to master all that social media has to offer, these rich blogs need to be at the top of your reading list.

  1. Brian Solis: The grand master of social media, Brian is one of the web’s leading social media evangelists and his blog is required reading for businesses.
  2. TopRank: This popular blog, the brainchild of Lee Odden, provides exceptional social media advice and should be one of your daily destinations.
  3. Convince & Convert: Jay Baer’s Convince & Convert provides outstanding content for businesses seeking to embrace social media. This is the second year Jay has made our list.
  4. Six Pixels of Separation: Mitch Joel offers consistent and thought-provoking content delivered with personality.
  5. Social Media Explorer: This blog, from Jason Falls, provides excellent perspective on the current state of social media and should be a regular stop for serious social media marketers. This is the second year Jason has made our list.
  6. Brand Builder: For businesses looking to dive deep into social media discussion, check out Olivier Blanchard’s rich insights. This is the second year Olivier has made our list.
  7. Spin Sucks: Gini Dietrich’s blog takes a look at social media from a PR perspective. Check her site out!
  8. Danny Brown: Danny Brown’s blog examines the human side of social media with rich content and insights.
  9. The Anti-Social Media: For something completely unique, check out Jay Dolan’s satirical blog on the state of social media.
  10. BrandSavant: This unique blog from Tom Webster combines a great intellect with with common sense, giving it an edge.
  11. About the Author, Michael Stelzner Michael Stelzner is the founder of Social Media Examiner, author of the Social Media Marketing Industry Report, and author of the book, Writing White Papers. Source:

Friday, January 7, 2011

How to Live Your Best Year Ever. Start with reading The 4-Hour Work Week

Take the limits off God. Think big. Dream more. Do the work and keep your ex“SPEC”tors on!
Avoid the negative. Write a positive personal affirmation and say it daily.Keep the mantra: "Be of Good Courage" burning in your heart through out the year to keep you moving towards the awesome future God has prepared for you.
“For I know the plans I have for you,” says the LORD. “They are plans for good and not for disaster, to give you a future and a hope.” Jeremiah 29:11 (New Living Translation)

Pam Perry, PR Coach & Social Media Strategist

The 4-Hour Workweek by Timothy Ferriss
The 4-Hour Workweek by Timothy Ferriss. Do you want a lot from life? Like a lot of money and time, dancing away like you are in a dance movie, learning to fight like Bruce Lee? Sipping drinks in a hammock by the beach on an exotic island? Whatever you want, you can have it. As long as you pay attention...


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