Saturday, March 5, 2011

MC Hammer: Role of Social Media in Marketing


Authors should know that there's a gold mine online!

What's all the talk about Blogs? What's a blogosphere?

Well, it's another vehicle to "get out there."

When I coach authors, I ask them if they have a blog. Then I ask them if they even subscribe to other blogs or even read and comment on other blogs. More times than not they answer, "No. Why?"

Are you blogophobic? Are you one of those people that "don't get it" when it comes to blogging, social media and the constant internet chatter?

Whether you love or hate technology, it's something we all must deal with. And if you're in business, have a ministry or want to be noticed as an author or artist - a blog is a "must have" if you want to be relevant and extend your brand.

A blog (short for web log) is a type of website that functions as an online journal, with the most recent entry displayed first.

As recently as ten years ago, blogs didn't exist. It's estimated that there are between 50 and 100 million blog readers in the U.S. And according to blogworldexpo.com, Blog readers average 23 hours online each week.

An essential aspect of social media is the idea of staying connected and communicating with an audience. Blogs are about two-way communication - because when you write a blog entry, people can comment. Hence, blogs led the "Web 2.0" revolution!

Besides, blogging is fast, cheap and can be fun! 
It's a way to put your SWAG on display - frequently!



SEO + Publicity + Social Media = ?



1 comment:

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