Friday, December 31, 2010

Do you want to write a fantastically successful non-fiction book?

The Proper Way to Write and Market a Non-fiction Book Today (become a professional speaker)

Authors Karen Taylor Bass and Ed Houston in NYC

Do you feel you know how to write a successful non-fiction book?

Many people who feel passionate about a certain topic cannot wait to put words on paper so that they can tell the world about it.  They may want to help people improve their health, their lifestyle, their business, hobby or be of help in some other way.  In many cases the idea is, that, by writing their book and using their experiences, or knowledge, they will be able to help others in similar circumstances.

But, one of the most important points when writing a book is to make sure that there is someone wanting to buy it.  There is no point in just writing a book because you want to.  You need to know that there is a client base out there who are already paying money for the type of information you are going to offer.
There are three very important points to remember when creating a product for the market place.

1.  It is essential to create your product for someone who wants to buy it.
Wanting to buy and, needing to buy, are not the same things.  It is very important to understand the difference.  A person may want to buy a product for many varied reasons, whereas a person may need to buy the same product, but they may have no desire to do so.
Your best customer will have a problem of some sort, and they are buying your product because they want to solve their problem. That is the simple essence of learning how to write non-fiction that will be successful on the shelf.  Knowing who your buyer will be and being able to provide a product that they want.

2.  Think like the buyer.
When you are thinking about how to write a non-fiction you need to put yourself in the shoes of the buyer and ask yourself the question, “what would make me pay money to buy the product?”

Once you have established that there are buyers out there for your topic, you need to establish how you are going to put the information in a product that they will buy.

For example, are they looking for a ‘how to’ book, ‘where to’ book or a ‘why to’ book.  If, say, you were going to write on fishing, are you going write on ‘how to set up your fishing gear’, ‘where to go and at what time of year, to get a good catch of fish’, or is it going to be a book on ‘the good times’ that you have had.  Which do you think would have more ‘buying appeal’, and have you researched this to confirm your thoughts.  These are the types of questions you need to ask yourself when you are considering how to write a non-fiction book.

In your learning curve of finding out how to write a non-fiction book, you will find that you need to break the project down to smaller pieces and keep a focus on the topic.

The title of the book must match up with the final body of the book.  It is often suggested to write approximately 50 titles before you make a final decision.  Your title should exactly tell what the book is about.  Using subtitles is a good way to show the buyer what the benefits will be from purchasing the book. is where you can find over 100+ hours of downloadable audio and video lessons that will show you how to make thousands of dollars PER YEAR as a professional speaker. James Malinchak, the author of this article can be your online business coach and mentor. Simply visit Get Speaking Jobs to get started today with several FREE professional speaking audio recordings.

Tuesday, December 21, 2010

10 Most Fascinating Women of 2010 and Debut of Karen Taylor Bass' Vlog for Black

By Karen Taylor Bass (

If Barbara Walter’s and so many others can have their countless list(s) of fascinating folks and trend watchers — why shouldn’t I?

Each day I encounter amazing women doing the darn thing (going hard), some with recognition and others about to B-L-O-W-U-P.

With that in mind, I compiled a list of fascinating women (not all BNM) who have truly reinvented the odds to succeed.

All the women mentioned have a common thread – they have turned loss and defeat into success. To these women I say B-R-A-V-A!

As we continue to renew and redefine our personal brand in 2011, remember, don’t just look at the success scorecard – take a close look at the struggle, story, and countless disappointment(s) — that’s the story for motivation. *Please check out these fantastic ladies and spread the word.
1)   You. Despite all that happened, you got up each morning and managed to motivate and inspire a family, team, corporation and yourself.
2)   Coach Beverly Kearney, Hall of Famer and Game Changer
3)   Jennifer James, Trailblazer for Mom Bloggers 
4)   Joyce Adejumo, Entrepreneur and Activist

Mithie Mitchell
5)   Pam Perry, Social Media Evangelist
6)   Sherri Shepherd, Entertainer
7)   Mo’Nique, Entertainer
8)   Gina Ramcharan, Entrepreneur
8b) Krista Barnett, Inventor

Krista Barnett, Inventor of the Boot Band
9)   Agnes Davis, Fitness/Swim Expert
10) Me (Karen Taylor Bass), Entrepreneur, Brand New Mommy & The PR Expert.

Enjoying the moment with my babies
Honorable Mentions:
1)   Halle Berry. She makes motherhood and everything look so effortless and stylish.
2)   Oprah Winfrey. What can you say but OWN.
3)   Whoopi Goldberg. Thank you for keeping them accountable at  ‘The View.
4)   Michelle Obama. Thanks for being an outstanding First Lady with some melanin.
Happy Holidays, Fascinating Woman of 2010! - KTB.

Check out Karen Taylor Bass's Vlog for Black

Monday, December 6, 2010

The Next Big Thing: Mobile Marketing With Foursquare

Are you on it? Check me out

In its simplest form, Foursquare is a GPS-enabled technology that allows businesses to reward customers whenever they arrive or even drive by a certain pre-loaded location. 

Location-based social media is one of the latest trends in mobile marketing. Sites like Foursquare offer businesses a way to market directly to consumers based on where they are at any given moment-even on-site at a business location.

Foursquare is accessed via mobile devices such as Smartphones, which can run social media applications and give users the ability to perform a variety of social interactions on the go. Foursquare users can "check in" when they arrive at a location, essentially alerting others to their whereabouts in real time. The ability to sync Foursquare with both Facebook and Twitter gives these check ins a wide reach across multiple social networks.

Businesses who wish to take advantage of this can sign up for a Foursquare account. However, before starting a targeted marketing campaign, it's important to become familiar with how the platform works. Knowing what tools are available will make it easier to utilize Foursquare as a tool for business growth.

Check ins make it easy to reward loyal customers. By checking in, users are broadcasting a business name and location to other users, thereby giving the location more exposure. Businesses can encourage this action by offering a special coupon or item to users who check in a certain number of times. Giving first-time check ins a deal as well can encourage new customers to become repeat customers.

Mayors are Foursquare users who have checked into a certain location more than anyone else in the past 60 days. The quest to become Mayor of a location spurs friendly competition, and businesses can take advantage of this from a mobile marketing standpoint. Offering Mayor-only specials encourages repeat visits, bringing customers back as they attempt to earn a discount coupon or free item.

Badges (I HAVE 7) can be earned for checking in at a location a certain number of times, at a certain time of day, or for other specific criteria. It's possible for a business to offer a special or custom badge, thereby increasing visibility across the Foursquare network. Like becoming a Mayor, there is a competitive nature to earning badges that keeps people coming back to a location.

Foursquare is just one of many location-based social media services that are growing in popularity. By getting involved and learning the platform, businesses can expand their marketing reach within the growing world of social media.

Roo Sadegi is a marketing specialist based in London. He spends much of his time writing and advising on new marketing and mobile technology.

Sunday, December 5, 2010

A quote from Putting the Public Back in Public Relations

Got some exciting news to share with you.

Suppose you could make $2,500.00 to $10,000.00 or

more simply by giving a 90-minute speech based

on your book (or expertise if you don't have a book).

Would you be interested?

If so, join my friend Steve Harrison of Radio-TV Interview Report (RTIR) for a free telephone seminar on Thursday, December 9th on which you'll hear
him interview author/speaker James Malinchak on how

to get started giving paid speeches -- even if

you're a complete unknown in your field.

Speaking is one of the best ways to dramatically

increase your income as an author (or anybody

with expertise).

In fact, I know many authors who make 90% or more
of their incomes from speaking and less than 10%
from book sales.

Whether you're already a veteran speaker or you've

never given a paid speech before, you'll still

benefit from James's strategies. Steve has been

speaking for years and has been pleasantly surprised

how much he's learned a lot from him.

Steve's offering this free "teleseminar" on

Thursday, December 9th at your choice of two times:

either 2:00 pm Eastern (11:00 am Pacific)

OR 7:00 pm Eastern (4:00 pm Pacific)

Go here now to register for Thursday's call:

Here's just some of what you'll discover:

* How to find companies and organizations who

already have a budget to pay speakers like you

handsomely -- even if you're not famous or

well-known in your field.

* Why you should never accept less than $2,500.00

to give a speech -- even if you're a complete

unknown with an 'ordinary topic' -- and what to

do to easily get that fee.

* Five critical steps for landing speaking

engagements when you don't have a lot of time

to spend marketing yourself.

* Why you don't need a demo tape or a fancy

speakers kit to land speaking gigs, but what

you DO need to give them instead.

* How experienced speakers can raise their

fee and get it.

* Proven ways to brand yourself and your message

in a way that will prompt a flood of requests

for speaking engagements.

* Four actual case histories of speakers who

have gone from not knowing anything about the

speaking business to making a six-figure income

as paid professional speakers.

* How to put on your own 'sold out' seminars

and workshops.

* Five other ways you can make money beyond

the speaking fee you receive.

* Three critical things to ask for when negotiating

with the meeting planner to make the most of the


* Which topics colleges and corporations are

most interested in having speakers address.


Again, to register for Thursday's call go here now:

You'll be glad you did!

Pam Perry, Chief Visionary
and author of "Synergy Energy"
Get free Mp3 & ebook "What Every Author Should Know"

Monday, November 29, 2010

Social media Basics

Engage. Build your tribe, learn the lingo. Become a brand that people want to buy.

Tuesday, November 16, 2010

How to Use PR 2.0 to sell more books

PR 2.0. See

If you talk to any author, they will tell you that writing their book was the easy part – compared to marketing it and getting folks to buy it!

You can go to any bookstore and get a book on how to publish your book or do a Google search on book publishing. (I recommend Dan Poynter’s Self-Publishing Manual – he’s been called the guru of self-publishing). You can even get a good editor to help you with your rough manuscript. If you really don’t want to do that much work and want to get your book out fast, you can go to” or” and have books produced as you needed. This is called Print-On-Demand (POD) – great for first time authors; they take your word document and turn it into a book. Kinko's is even in the book producing game.

The production of a book is now pretty common. That’s why we see so many people doing books.

But are the books selling? After the books are back from the printer/publisher – the real work begins. It’s time to promote and sell your book. You have just opened up a business. Like any new business, you need a business plan plus extensive knowledge of the field you’re in and good advisors. A standard statistic you need to know according to book industry sources: there are over 150,000 new books published every year. And typically we see the same roster of authors on the New York Times Best-Seller’s list.

As a book publicist for over ten years in the Christian literary field, I see what flys and what fizzles. Before you embark on this costly venture (prepare to spend at least $2,500 up to $10,000 for editing, production and promotion), I would like to share with you what I’ve learned on what makes a best-seller:

1. Title – is it griping, interesting? Would one know what it’s about without reading anything else?

2. Cover – people do judge a book by its cover. Make sure it has enough punch to stand out on the shelves among the thousands of other books. Is it clean, neat and crisp – yet interesting? Hire a professional!

3. Endorsements – what others say about you is key. Who these people are is even more important. Pull together the “best words from the best people.” It will pre-sell your book before you even open your mouth.

4. Writer’s credentials – do you have anything else with your byline? Do you blog? Do you have an audience that actually likes what you write?

5. Knowledge of the Market the book will reach – and the author’s reputation in that market. The author must create a market for himself by really addressing the needs of that market, knowing that market and communicating the right message to that market.

6. Timing – in relation to other events going on in the world/society. Are there movies, songs or talk shows that are bringing up the subject you have discussed in your book? Do you read the newspaper regularly and respond with Opinion Editorials when they are discussing “your” platform/topic?

7. Advertising – targeting the right message to the right media at the right time. Consistently!

8. Media coverage – publicity. The frosting on the cake. Getting on radio, TV and in newspapers and magazine and Ezines. Consistently (with advertising too).

9. Distribution – If you want to be a best-seller you have to have your book available. Make sure you sign up with a distributor or wholesaler so it is accessible to bookstores. (Amazon is not national distribution…it is a website) Best-sellers are sold in real bookstores and they only order from distributors or wholesales. (See Sally Stuart’s Christian Writers Market Guide for distributors to approach. Note: You must have a press kit and solid marketing plan for them to consider you).

10. Word of Mouth – The best advertising. The more “buzz” you have about your book the better. How do you get people talking about your book? By engaging in their culture and creating messages in their media. Be relentless in your goal to be a “best-seller” – and it will happen if you commit to the publicity process and pray for favor.

Monday, November 8, 2010

Five Types of Story Pitches to Get the Media’s Attention

Five Types of Story Pitches to Get the Media’s Attention

traditional media tv news channels

There are basically five types of stories the media loves to publish for the readers or share with the listeners/viewers. In order to get free publicity for your business or brand – you have to think like a producer, publisher or reporter.

So here are the 5 most frequently written news stories in print or broadcast media:

1. The Rags to Riches Story. Everyone loves these type of stories. So inspirational and people love pulling for the underdog and seeing them rise up to be “top dog.” Any time you can show “overcoming” obstacles in a pitch – that’s a good thing. The more dramatic the story – the better. Think about Tyler Perry. He is a media darling because he was once broke now he is rich.

2. The Outrageous Story. Something that will make people story in listen in a really busy world. Some type of event or incident that is so unusual that would make people go, “WOW.” The media loves sensational. Give it to them – especially in the headline of your pitch sheet. But no false claims or exaggerations. They will check you out – and if you have found out that you have “stretched” the truth or changed some facts, you can count on never contacting that journalist or producer again. You will be black balled.

3. The Controversy Story. This is an story that everyone has a strong opinion about and you feed one side and get “buzz” going. The controversy story is good when you are seeking exposure for say a novel that deals with this topic. You want to get people talking and by pitching the issue as a “devil’s advocate” you stir up readership/listeners/viewers.

4. The Celebrity Story. Anytime you can hook a movie star or rock star to a story or an event – you got a winner. Our society is celebrity driven. A brand name is worth more than money because it cuts through the clutter and gets seen, heard and celebrated. A good book to read on this subject is “Celebrity Leverage” by Jordan McAley.

5. The Piggy-Back Story. This is plugging into what they media is already buzzing about. Learn to be a “news junkie” so you know when you can capitalize on HOT stories. If they are talking about the World Series or the latest policy – try to pitch your story to fit with that. The more you be an added resource and offer a different perspective on an issue that is “hot” – the more the media will feature you. Once you’re in there, you can tailor your message to fit your agenda – but only after you have helped the reporter/producer out first!

See too for free MP3 and! (FREE social network for Christian authors)

Pam Perry, is a PR coach, social media strategist, chief visionary at Ministry Marketing Solutions Inc. in Farmington, Mich.

Visit her at and get her podcasts on Blogtalkradio too!

My Blogalicious » Blog Archive » Five Types of Story Pitches to Get the Media’s Attention


Wednesday, November 3, 2010

The Dawn of the Social Consumer | Fast Company

HOW SOCIAL ARE YOU? Are you just a "drive by" blogger?

This post is reblogged from Brian Solis (author of ENGAGE! and PR 2.0) from

Tweet ... ReTweet




Group buy

QR code scan

Augmented reality


What may sound like buzz words or mere hype, is actually the beginning of the end of business as usual. Welcome to the rise of the social consumer and a new era of social commerce. Look at the picture above and think about how physical and online stores can integrate the social graph into the shopping experience right now. The possibilities are limitless and we can introduce everything today.

From online to offline to online again, social consumers are checking into businesses, fusing online and offline engagement and influencing behavior and decisions in the process. These increasingly important acts of social exchanges are gaining in value and delivering benefits for both sides. As a result, social consumers now expect to be rewarded for their role in the socialization of your brand ... and rightly so.

Rumors are already swirling that the recently launched Facebook Places geo-location service will soon encourage businesses to offer deals in exchange for check-ins.

In a recent experiment, Gap offered visitors 25% off purchases in store, simply for checking-in. Gap executives realized that offering 25% off of merchandise was still profitable and also a small investment to make in social advertising via word of mouth, which extended from FourSquare to Twitter to Facebook to blogs and eventually traditional media. Yes, the same company that realized the negative effects of social media when it tried to introduce a new logo without consulting the social consumer, also learned how to motivate them to take positive action. A separate offer entitled The BlackMagic Event offered Facebook and Twitter users 25% as well as a free pair of jeans to the first 50 people who showed up in each location.

At a minimum, businesses are starting to realize that checking-in, Tweeting, Liking, and sharing are forms of social currency as well as a personal endorsement. Recognition is the least that a business can do to attract and incentivize social consumers. Introducing special offers and rewards is how we amplify these lucrative endorsements, extend brand reach and transform businesses into social objects where everyday people contribute to ongoing presence in social streams. The benefits are not only mutual, they are empowering.

Social Currency Shapes Experiences and Decisions

As discussed earlier in the series, F-Commerce, check-ins, updates, etc. are just the beginning in a rapidly evolving era of social commerce. New services such as Shopkick, introduce real-world incentives to recognize and encourage checking-in and might well represent the future for location-based marketing overall. Using mobile phones, consumers can check-in to a store to initially earn "Kickbucks." In addition, consumers are urged to scan barcodes to increase points and also learn about special deals. The service also uses special audio transmitters that can help determine where in the store the consumer is at any moment, to lure them toward exclusive offers and promotions simply by walking around.

Experiences shape experiences. In many ways, what we purchase is also symbolic of who we are and when we combine the allure of social media. It seems almost natural to share our purchases and experiences with friends who define our social graph online and in real life.

Not only are consumers broadcasting their location, but they're now willingly sharing their purchases as well.

I recently hosted Philip Kaplan, founder of Blippy, for a interesting discussion on (R)evolution where we explored the increasing volume of purchases broadcasting to the social Web. Indeed, a new genre of applications convert transactions into social objects with services such as Blippy, Swipely, and others, enabling users to connect their credit cards or e-tail accounts to their social streams.

For example, in Blippy, a purchase made on Amazon is introduced into the Blippy stream where followers can comment, review products, and share experiences. Uber users also syndicate their Blippy updates to Twitter and Facebook, sparking conversations around purchases and products across the social Web. But it isn't just emerging companies who are facilitating the syndication of transaction in social media, major financial organizations are experimenting with social influence and commerce as well.

As my good Lisa Grimm pointed out, Social Currency by American Express. Social Currency is a free iPhone app built on the Foursquare platform that lets users keep a wish list, share photos of purchases, and comment on friends activities, syndicating content to Foursquare and Twitter. Launched as a complement to Currency, its portal for providing financial advice for young professionals, American Express is placing transactions and intentions at the center of social networking, encouraging interaction and ultimately action through the social effect.

But, why would someone broadcast their purchases to the social Web you ask?

I have a theory ...

When a brand does its job right, it creates an emotional connection. The affinity it engenders contributes to who we are as individuals and how others perceive us. In the social web, sharing our purchases and experiences serve as social objects which are essentially catalysts for sparking conversations. At the center of this discussion is the product. Experiences, impressions, and perceptions cast bridges that link us together. As the conversation unfolds, the hub connects the product to individuals who not only respond, but also consume, where information directly or indirectly influences behavior and opinion. This form of subconscious empowerment seemingly build confidence according to some new research.

As social capital factors into the equation, these conversations represent touchpoints where positive experiences take the shape of endorsements and ultimately c0ntribute to the overall branding process.

Creating a Persona Through Actions and Words

A recent study out of The University of Minnesota demonstrates something that sociologists have long believed, our favorite brands contribute to who we are. Services such as Blippy or Social Currency actually contribute to the cycle of social maturation and lend to the idea that brands not only rub off on self-perception, but sharing these transactions help to fortify this vision we have of ourselves. The Journal of Consumer Research published the study, "Got to Get You Into My Life: Do Brand Personalities Rub Off on Consumers?" which makes a strong case for establishing the intangible relationship a brand may have with its consumer.

Authors Deborah Roedder John and Ji Kyung Park of The University of Minnesota set out to answer critical question, that is actually paramount in social media, "Why are brands such as Cartier, Harley-Davidson, and Nike so well-liked by consumers? One of the reasons is that they have appealing personalities."

As part of their research, women were given bags to carry around a local mall for an hour. Several were given Victoria's Secret bags, while others toted plain pink shopping bags. The study surfaced an interesting connection. Those women who carried Victoria's Secret bags felt more feminine, glamorous, and good-looking. On the contrary, those with the pink shopping bags felt indifferent.

These studies represent a harbinger of the importance of personal relationships and how they're fostered in brand experiences. Businesses must bring their companies and products to life. As other studies show, social networking is incredibly emotional. As I wrote in a recent post, "Once More With Feeling," some experiments show that as we Tweet, our levels of oxytocin rise.

As brands become more social and in turn, as experiences are socialized, the ability to forge emotional connections is instrumental in cultivating community development, loyalty, and advocacy.

Everything starts with intentions. Brands must now define the pillars of character, mission, purpose, and persona in order to foster desired engagements and outcomes. No brand is an island and we must now build bridges in order to connect our value proposition to customers and the people who influence them. The socialization of commerce begins with recognition of the social consumer and an understanding of what inspires them. It's then our responsibility to earn attention and establish relevance within their communities in order to also make them our own.

Reprinted from

Brian Solis is the author of Engage and is one of most provocative thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis's research and ideas have influenced the effects of emerging media on the convergence of marketing, communications, and publishing. Follow him on Twitter @BrianSolis and at

The Dawn of the Social Consumer | Fast Company


Thursday, October 21, 2010

Brand New Featured in 65th Anniversary Issue of Ebony magazine

Moms Praise Blog For Saving Them

The Brand New Mommy (TBNM) ( is a blog for Black women seeking to renew their personal brand post childbirth talks parenting in Ebony’s 65th anniversary Collector’s issue. Many moms have come to rely on TBNM for career coaching, solace and guidance as they cope with pregnancy, loss, and rebuilding their lives. The Brand New Mommy - Taylor Bass in Ebony's 65th Anniversary Issue

Brand New Featured in 65th Anniversary Issue of Ebony

 The Brand New Mommy (TBNM) ( is a blog for Black women seeking to renew their personal brand post childbirth talks parenting in Ebony’s 65th anniversary Collector’s issue. Many moms have come to rely on TBNM for career coaching, solace and guidance as they cope with pregnancy, loss, and rebuilding their lives.

Karen Taylor Bass, Chief Mom and PR Expert at TBNM is excited to be included in this special issue discussing parenting and integrating a blended family especially during the holiday season. “To be included in this issue is exciting and having the opportunity to speak to my audience on a national scale is a blessing. I grew up on this iconic brand and now being featured means I have officially arrived.”

The feedback from the readers of the TBNM has been overwhelming and cathartic for Taylor Bass. Fellow BNM reader Heather Chavis of North Carolina says, “This blog found me at a tender time of my journey to “Mompreneur-hood.” I look forward to being inspired, as I have been so far. Thank you! I needed to be blessed today by a Mom who went through similar childbirth struggles. I am home recovering from a recent emergency surgery to remove my fallopian tube that was damaged due to an Ectopic Pregnancy.”

“My dream is to empower women -- especially moms. I want us strive to put self first and get healthy. I forgot my self for many years and know what its like to put everyone first and that’s not sexy. Hopefully at TBNM we are saving moms each day and they too will give back and save a fellow mom,” says Taylor Bass.

TBNM is celebrating motherhood, life, and the success of the blog with a launch event on November 9th at Polished Fingertips (currently featured in Uptown magazine) the hottest mini spa in Harlem, New York.

The celebratory event will be co-hosted by Aja Graydon, lead singer and mom from the #1 R&B husband and wife duo, Kindred The Family Soul; a Mommy Red Carpet will fete guests to all the fabulous-ness of motherhood; refreshments; celebrities; and mommy power will be served.

Sponsors seeking to connect with African-American moms and tastemakers can contact TBNM for opportunities.

Taylor Bass has appeared on numerous media outlets: NBC Today New York; BET News; CBS-NY; Heart & Soul; Black Enterprise; The Network Journal; Essence; Ebony;; The; Philadelphia Daily News; Philadelphia Tribune; New York Daily News; and countless others.

“I am amazed at how after a mere three months TBNM community has grown and will only get bigger and better. Our mommy clients are everywhere from O, The Oprah magazine to national television and that’s just the beginning. Each time TBNM blog empowers a mom, I too become empowered and know the sky is the limit,” says Karen Taylor Bass.

For media inquiries and additional information on The Brand New Mommy and Karen Taylor Bass, contact 516-285-4999,

Monday, September 20, 2010

What is a PR Coach? Hear the podcast & Watch the Video

PR Boot Camp ONLINE 2009 THIS is it the last one!

Your book, business or ministry can be successful beyond all you think
or imagine and it can happen right out the gate with me, Pam Perry. 
If you're like most authors I've met over the years, you probably don't 
believe me and will continue doing business as you always have.

But occasionally, someone listens. In fact, over the past 

10 years, more than 500 authors have listened to me. 
And based upon what they heard, they took a leap of
Pam Perry PR Coach faith and got PR coaching
& consulting from me.

And something
miraculous happened:
- A 25-year-old author landed on
The Oprah Winfrey 
and Tyra Banks' shows and saw increase in speaking requests

- A business man with a book idea, got published 
with my help and since has shared platforms with  
Dr. Myles Monroe, George Fraser, Farrah Gray 
and other top best-selling authors making him a 
highly-sought after speaker in his own right

- A Christian psychologist went from being relatively
unknown to getting regularly called as an expert 
guest on radio and TV shows like Montel and on 
Moody Broadcasting plus got placement in a 1 
million+ circulation magazine

What is it going to take for YOU to begin to
experience these extraordinary results? 
What is it going to take for you to enroll in the 
PR boot camp online?

 Read what others have said about Ministry Marketing Solutions Inc.
Then sign up for the 
PR BOOT CAMP ONLINE: "Ultimate Author Boot Camp".
We've got some amazing secrets to share with you.
Isn't it time that your book gets the PR it deserves?
Kicking you up a notch enthusiastically,

 Pam Perry YOUR PR coach & Social Media Strategist
Synergy Energy ShowP.S. If you missed the podcast broadcast of my business coach, Andrew Morrison,
go here now and listen online right now (click this link)  

  Follow me on twitter @pamperry 
 Join my fan page:
See Christian Book Buzz Online too

Friday, September 17, 2010

Socia Media PR Today and HOW to do it RIGHT!

Get started with YOUR Social Media PR! #socialmediapr on TWITTER
Social Media PR activities can include:
· Blogging (commenting on blogs [please - this give YOU backlinks too], doing blog tours - Tumblr, Blogger, Wordpress)
· Social networking (Facebook, Chocolate Pages Network, Plaxo, LinkedIn)
· Microblogging (Twitter)
· Virtual reader communities (Goodreads, Shelfari, LibraryThing)
· Online forums (The Writers View - yahoo group, GoodGirlBook Club)
· Expert sites and wikis (Squidoo, Ezine Artilces, HubPages)
· Media and content sharing sites (YouTube, Vimeo, Vidler,Flickr)
· Social news and bookmarking (StumbleUpon, Bebo, Digg, Delicious)

Thursday, August 19, 2010

Best-selling Author Secrets: How to Create Six-Figure Passive Income and Boost Your Celebrity Status

Complimentary Wealth-Building Resources for
Authors and Speakers ($497 Value - Yours Free!)

National Christian Writers Conference

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How to Create Six-Figure Passive Income and
Boost Your Celebrity Status
Learn how BARON Business and Book Marketing Coaching can accelerate your financial success!
If case you missed international best-selling author and Book Marketing Coach William R. Patterson at the National Christian Writers Conference on Saturday, June 14th, you can still benefit from the following $497 in free gifts for increasing your income and celebrity status.
Listen as William shares his accelerated process for writing, publishing and book marketing to help you create a six-figure passive income as an author and speaker.
Your Complimentary BARON Workshops and Resources:
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Related Training:
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Comprehensive book publishing, marketing, product development training for authors and speakers serious about their success.

Friday, August 6, 2010

Marketing with Integrity from Hope Today Magazine: Interview with Pam Perry

By Diana Bridgett, Managing Editor, Hope Today Magazine

Author, and Pastor T.D. Jakes with PR Guru, Pam Perry (Photo Credit: Ministry Marketing Solutions)
It is not often that we come across a person in the Public Relations arena that has taken the torch to represent the Christian population with tenacity, integrity, and dedication.  Pam Perry is that individual.  She began Ministry Marketing Solutions ten years ago to assist churches, ministries, and Christian authors with building their brand of marketing to empower their target audience.  Her no nonsense approach, coupled with her drive for churches to work in excellence equals a product that has a solid foundation, brand identification, and relays a strong spiritual message.

Hope Today Magazine spoke with this PR Guru to learn what her driving force is behind her company, her passion for ministry, and why she became the vessel of empowerment to the Christian community.

Hope Today Magazine: Can you provide background information with regards to how you became involved in the Public Relations industry?

Pam Perry: I have been involved in Public Relations for the past twenty years.  I believe it to be my career, my calling.  I majored in Public Relations and Journalism in college. When I completed school, I worked for the Detroit Free Press for a number of years in the Advertising and Sales role.  I did this for about a decade and then moved into radio and broadcast sales along with some producing.  I left that, went into not for profit work as the Director of Public Relations.  There after, I decided to strike out on my own with working with two organizations, Joy of Jesus and the Salvation Army.  I combined all of my media, sales, and writing skills to work with those two organizations and that is how I formed the bridge to Ministry Marketing Solutions.

Hope Today Magazine: Can you tell of the services that Ministry Marketing Solutions provides?

Pam Perry: We do PR coaching. We take new authors who are new to the publishing field who do not know how to market their book or self-published authors who are trying to build a brand.  I teach them step by step, everything that they need to do in order to market their book.  We discuss branding, building the platform, social media training, media relations, internet marketing, as well as packaging themselves to gain speaking engagements.

Hope Today Magazine:  You assist with building ministries as well?

Pam Perry: Yes, I do this for Pastors as well, typically if they have a book.

Hope Today Magazine: Why did you decide to focus your services towards ministries?

Pam Perry: That was just a love that I had.  I felt there was a huge need.  There was a void that I saw in that particular area. After working with companies who market their products well, I often wondered why the church that has more of a life changing message does not have the technical skills to be able to deliver their products to consumers that would buy into their story as well.  I really learned that from the Salvation Army. People really do not understand that the Salvation Army is a church.  They are a brand.  When people see the red kettles out at Christmas time, that is all branding. It really started there.  I opened Ministry Marketing Solutions because I wanted to offer my skills to churches that just didnt know how to get their products out.  Its good that we know the Word but we need to understand the profession of marketing.  I believe that Jesus is about excellence and when we dont do something in excellence, we are not being a good witness.

Hope Today Magazine: It is not often that we hear of a PR Liason speak so passionately about excellence with regards to marketing with churches.

Pam Perry: You don't have to be a mega church to do things in excellence. You don't have to be a T.D Jakes in order to have a really tight brand.  You can do something as simple as sticking to a consistent color.  That is branding.  The typical Christian needs to feel that their church is relevant. I look in the urban areas in which there is a church on every corner.  Why don't the churches involve the community to rebuild those churches?  The reason why that does not happen is because the community feels that the church is just a little club that they do not understand, that is not relevant and basically recycles Christians every Sunday. We have to become relevant.  We have to engage the community.  This should be a lifestyle not just something that happens on Sunday. It can be the little things, texts messages or having a nice package for the CD of the sermon.  We can do things in excellence.

Hope Today Magazine: What would you say to critics that would say that this is further perpetuating the thought that churches are more concerned about the business than about an individual's soul?

Pam Perry: I dont think that they are focusing on money rather than they are on branding and bringing people in.  However to get the people in first, you have to spend some money on marketing. You have to have nice post cards, business cards, and signs.  You have to look at companies.  Disney is known for customer service.  Just because we are a church does not mean that we can not take a page form the book of a company that is doing well.  We have to engage people.  We have to look at the culture of what we are up against.  You have to remain relevant. Everything that the world does we can take it, turn the page, and use it to minister to people.

Hope Today Magazine: Who have you worked with in the past?

Pam Perry: T.D Jakes, Teresa Hairston, Valerie Burton, Dr. Suzan Johnson Cook, Pat Bailey, Cindy Trimm and Pastor Andre Butler to name a few. Within the past ten years, I have worked with about two hundred Christian authors.

Hope Today Magazine: What do you envision for Ministry Marketing Solutions for the next five years?

Pam Perry: We will do more social media marketing for churches and authors.  What I have found is that people are confused about what to do with internet marketing.  I want to take that mystique out of social media.  I will be doing more training and speaking on social media marketing in the next upcoming years.  That internet train is not slowing down.  It is actually speeding up.  We have to be able to navigate to stay relevant.

Hope Today Magazine: What is the Pam Perry Brand?

Pam Perry: You will see a lot of pink and a lot of books.  I love to give information.  I surround myself with information.  People will see a lot of pink yet when I open my mouth they are quickly made aware that I have knowledge and I am about business.

Editor Notes:
Pam Perry has been one of the more high-powered and visible figures in public relations. Her career serves as a notable example of the potency that personally handled promotion has acquired in the mass media. Perry’s rise in the wrangling world of publicity began when she worked in public relations and advertising. Pam Perry is a contributing writer for Hope Today Magazine. To learn more about Pam Perry, visit

Thursday, July 22, 2010

Seven Ways to Effectively Self-Promote Your Business

By: CHARISSA ARSAOUI - The Network Journal
Friday, July 9, 2010

* Business Advice

Today’s business owners need an affordable way to set themselves apart from their competition. For start-ups, every penny spent on advertising has to count. Without hiring a pricy PR firm, is it possible to get the word out about the new products and services you have to offer without breaking the bank? Of course it is!

With the help of the Internet, you can employ strategies that will improve your bottom line by allowing you to keep more of your hard-earned cash in your pocket. Here are a few no-cost ways to promote your business effectively:

1. Get a blog and direct your customers to it. WordPress and Blogger offer user-friendly options for first time visitors to the blogosphere. Free account options are available for you to engage and inform your readers about all the things that set you apart from other companies professionally.

2. Post articles relating to your trade or industry in newsletters and Web sites that accept Guest Posts. Lend your expertise to publications in your industry for free. Just make sure that each post includes a byline with links to your blog or Web site. Driving business to your Web site is a quick way to increase your customer base.

3. Design a business card that grabs people’s attention. A well-designed business card is classy, straightforward, and useful. It provides important information about the type of establishment that you run, your business’s name, physical and Web address and a logo or motto to help with branding.

4. Familiarize yourself with social media networking. Create Facebook, Twitter, and LinkedIn accounts for your business. Update them frequently with announcements about upcoming events, new product launches and special promotions being offered.

5. Host a monthly giveaway. What better way is there to get the word out about all things involving you than through a contest sponsored through your blog or Web site? From homemade beauty products to hour-long fitness training sessions, offering an online incentive from time to time is a good way to build trust and let prospective customers try out what you have to offer.

6. Trade services with other entrepreneurs. Use your ability to barter as often as you possibly can. Swapping skills with other businesses is a cost-effective way for you to get things done on a budget.

7. Set up a mailing list and offer your customers incentives for signing up for it. Keeping in constant communication with your customers gives you a distinct advantage. Offering sales and promotions from time to time to the people who are considerate enough to provide you with their contact information promotes goodwill and loyalty among your customers.

You don’t need to tap into your profits to establish a rock solid marketing plan. With some creativity and our list of suggestions, you, too, can travel down the road to success with ease.

Karen Taylor Bass, public relations consultant and author, recently told The Network Journal that she, herself, employed some of these strategies - along with a few others such as sending out podcasts to potential clients - for the launch of her own business.  

“If I had to select one, I would say that the blog is the most effective strategy on the list,” she says. “It’s a great way to establish your expert status and provide fodder for the marketplace. Also, it optimizes well on the Internet and is the equivalent of instant syndication.”

Taylor Bass advises budding business owners to consider networking as a close second to blogging. “Networking should be approached as a strategic partner rather than a chore,” she says. “Observe how the top players ‘work’ a room and make everyone feel engaged and special. Being the best listener in the room goes a long way.”

Additional reporting contributed by Sergie Willoughby 

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