Are you on it? Check me out
In its simplest form, Foursquare is a GPS-enabled technology that allows businesses to reward customers whenever they arrive or even drive by a certain pre-loaded location.
Location-based social media is one of the latest trends in mobile marketing. Sites like Foursquare offer businesses a way to market directly to consumers based on where they are at any given moment-even on-site at a business location.
Foursquare is accessed via mobile devices such as Smartphones, which can run social media applications and give users the ability to perform a variety of social interactions on the go. Foursquare users can "check in" when they arrive at a location, essentially alerting others to their whereabouts in real time. The ability to sync Foursquare with both Facebook and Twitter gives these check ins a wide reach across multiple social networks.
Businesses who wish to take advantage of this can sign up for a Foursquare account. However, before starting a targeted marketing campaign, it's important to become familiar with how the platform works. Knowing what tools are available will make it easier to utilize Foursquare as a tool for business growth.
Check ins make it easy to reward loyal customers. By checking in, users are broadcasting a business name and location to other users, thereby giving the location more exposure. Businesses can encourage this action by offering a special coupon or item to users who check in a certain number of times. Giving first-time check ins a deal as well can encourage new customers to become repeat customers.
Mayors are Foursquare users who have checked into a certain location more than anyone else in the past 60 days. The quest to become Mayor of a location spurs friendly competition, and businesses can take advantage of this from a mobile marketing standpoint. Offering Mayor-only specials encourages repeat visits, bringing customers back as they attempt to earn a discount coupon or free item.
Badges (I HAVE 7) can be earned for checking in at a location a certain number of times, at a certain time of day, or for other specific criteria. It's possible for a business to offer a special or custom badge, thereby increasing visibility across the Foursquare network. Like becoming a Mayor, there is a competitive nature to earning badges that keeps people coming back to a location.
Foursquare is just one of many location-based social media services that are growing in popularity. By getting involved and learning the platform, businesses can expand their marketing reach within the growing world of social media.