The webcast highlights some key benefits of social media for any business organization; local or international.
1) Social media is cost effective and offers unlimited space, unlike the traditional newspapers, radio and television.
2) It is easy to recognize the potential market and segregate your niche which further helps in customizing the message accordingly.
3) Social media gives the audiences an equal chance to voice their opinion and help organizations deliver exactly what is in demand. Thus; saving their time, energy and resources.
4) New Public Relations strategies like viral campaigns, webcasts, blogs etc have the capacity to change public opinion towards an organization or a brand from negative to neutral and from neutral to positive.
5) Increasing Revenue On Investment is the most important goal social media helps to achieve for organisations.