Thursday, March 15, 2012

Live Your Dreams. Arian Simone Testimony #superstar

www.LaunchLikeaSuperstar.com

Monday, March 12, 2012

Want to get Buzz for Your Brand: Do this One Remarkable Thing (Audio)

One Remarkable Thing (Audio)

“Focus Precedes Success.”
Most people are generalists.

They struggle to stand out and, settle for less income and recognition.
If you want to help more people, make money money and enjoy a unique quality of life, you must become known for one remarkable thing.

Listen to this excerpt from the recent webinar with
Pam Perry & Ramon Williamson:
Instructions: Make sure your computer speakers are turned
on and CLICK PLAY… (Running Time 03:16)

How can you become known for one remarkable thing?

Here are 3 steps to help:

(1) Spot a trend.
What’s the big trend in your industry or market?
If that trend continues, what is likely to be true in five years?
Build your business around that understanding.

(2) Stake your claim.
What segment or aspect of the market, problem, opportunity or topic can you be best at?
Take a position.
Create a product or program.
Write, speak and build your platform as a thought leader in your area of focus.

(3) Stick to your knitting.
Resist the temptation to say “yes” to clients and projects outside your area of focus.
Knowing what you do best and sticking to it multiplies your leverage and momentum.

Have you authored a book, information product or program? Do you plan to?
New training course reveals book launch and marketing secrets of mega bestsellers to launch you like a superstar! Get out there, help more people, make more money. Special introductory price ends soon… CLICK HERE for a Special Offer

One Remarkable Thing (Audio)

Friday, March 2, 2012

Last Minute PR Ideas to Promote Your Product, Program or Service

Here are some “Last Minute Launch” Strategies proven to work:

What you can do in 3-Days to Launch

Create a really good “sales letter” and send to your email list
Set up Blog Tour with blogs you follow and those who comment on your blog (You DO follow blogs don’t you?)
Video (street beat, testimonials) and post up to Youtube
Video tape yourself speaking at an event or at a bookstore & send out via email
Run a Facebook contest to offer your product for free by having people answer simple questions
Start Google+ Hangout & invite those in your circle who would be interested in your topic
Tweetchat and talk about your topic on Twitter
Article Marketing
Solicit reviews on Amazon via social networking and offer a bonus gift (when they do post a review)

What you can do in 24-Hours to Launch

Do several Eblasts using a service that reaches your target audience. For Christian Books, we use DetroitGospel.com, GoodGirlBookclub.com & BlackGospelPromo.com
Blogtalk shows and invite other “experts” to discuss your topic and share the shows via social media/email
Send out Press Releases through places like PRnewswire.com or BlackPR.com(which is what we use) But here are some others:

Host an online party for your book or new product. (Telecall using a bridgeline)
Post a Slideshare and share to Facebook, your blog, twitter and add a Youtube video to it
Create a Pinterest

*Now these strategies will help you get buzz but it really takes a lot more planning and positioning in the marketplace to make an impact. Try not to be “last minute,” think it through for real:

Take an assessment of your unique situation, target audience, core message, goals and opportunities
Create a game plan with timelines and tasks at least 60 to 90 days out

This initial planning will guide the whole promotion process of the launch which includes defining your unique market positioning, personal narrative assets, core values, branded process, markets and product mix.

To learn more on how to Launch Like a Superstar, go to

www.LaunchLikeasuperstar.com and

watch the FREE webinar there

with Pam Perry and Ramon Williamson.

PR Coach: Empowering & Inspiring Advice