Wednesday, December 17, 2008

How to Create Synergy Energy for YOUR Book to Create BUZZ!

How to Create Synergy Energy for Your Book

“Joining forces with others can bring big rewards.” – Magic Johnson

The cycle of success is weaved within the network of people you know. You have dream - it’s encased in the form of your book - now how do you create a team to make things happen as a new author?

The best marketing secret strategy to use is to create synergy with others. Authors must learn how to share information, experience and markets with other authors. Iron sharpens iron.

Partnering with others gives you opportunities that you could not have produced alone! You can get more buzz for your book by combining strengths and resources with others. A three-fold cord is not easily broken and there is safety in a multiple of counselors. In other words, you’ll be safe and won’t go broke if you learn how to cooperate with others and team up!

There are tons of ways to “joint venture” and partner with others if you’re an author but make certain that the reason for forming the alliance is in SYNC with your goals, values and beliefs.

Here are some ideas:

1. Co-op a trade show booth with other authors. A booth at Book Expo America or CAABA (Christian African American Bookseller Association) could be out of range for an individual author but by coming together with other authors, the cost is just a fraction. This is win/win for everyone. The authors share the space and have a buddy who will “cover” them as they walk the exhibit floor and network with others.
2. Authors can partner with book clubs, bloggers, and radio station announcers by providing books through contests. This is often called a “trade for mention.”
3. Do co-op mailings together with other authors to bookstores, libraries and church bookstores. This cuts down on postage. Mail postcards, book marks and sample books.
4. Authors can joint venture with entrepreneurs and nonprofits by providing free seminars or information that is important to their target market. Then the church or business can buy bulk copies of their products for the event. The author can also offer additional bonuses.
5. Do workshops or seminars with other authors. You both benefit by creating buzz to each other’s audience and costs are cut in half (and the work too!)
6. Support other author’s book releases. Go to their book signings; tell others about their new release via your blog, email, postcards/flyers at your own book table. The blessing will come back to you too!
7. Swap links with other author’s websites, bookstores or media (this builds your traffic to your site and your Google rankings increase).
8. Trade excerpts with other authors and include that content in each other’s E-Zine, E-Newsletter or blog. The more good content you give your market – the more they love you and support you.
9. Interview another author on a podcast or blogtalk radio show. Share media opportunities.
10. Do a virtual conference with several authors. Or host teleseminars together.
11. Do a swap with another author. Give away tip sheets or Mp3s as bonuses with book purchases.
12. Sell each other’s books at your events. Offer a commission as an incentive so you make it financially worthwhile for others to promote your book.
13. Do a Membership site together on a topic that you and other authors are “experts” on. Take turns each month being the moderator or administrator. If it’s a site for singles, parents or those who want life coaching, do the site together and provide valuable content to the members. They become your “fan” club and eagerly await your future products and services.

As with any partnership, strategic alliances or joint venture, you need to do your homework to make sure it’s a good fit. Remember your brand is on the line, so make sure you “click” with them and are just not trying to get your book out to their list or grab up their web traffic. Be sincere and ask will you enhance your brand by associating with them? And if so, what are you bringing to the table?

By networking with others and adding synergistic partners to your “dream team,” you will multiply your influence, impact and credibility – and your publishing career will soar to new heights. By helping others to succeed, you become a success also.

1 comment:

R. Lee Gordon said...

Great piece and advice, Pam . . .

Please help me to promote this event as it will transform the way communities support their children, and the way we better reach and teach our youth . . .

As part of "my callling" to uplift the quality of life and learning for our young generation in a country and media-based society seemingly more intent on turning our children into prisoners and prostitutes rather than productive, positive people, I am currently organizing The 1st National Black Youth Empowerment Expo in New York City, spring 2009. And to ensure we consistently engage as many youth as possible, the expo is being planned as a quarterly event currently scheduled to be held in Detroit this August, Atlanta in fall / winter 2009, and then in LA or Houston, TX, spring 2010.

The purpose of the expo is to enrich our children’s hearts, minds, bodies and souls; narrow achievement gaps and technology divides; and engage our young generation via the power and beauty of “the arts”, and the creativity of “edu-tainment”. I believe this event will prove to the world how smart and beautiful our children truly are.

If we are supportive, strategic and creative in ensuring this first event is created to collectively benefit all those it engages, we will transform the way in which our communities support our children, and simultaneously arrive at better ways to reach and teach our younger generation.

Currently, I am assembling a national committee to initially aid in establishing sponsors and funding sources, and then to assist me in creating the powerful programming and a highly creative curriculum for the expo. We’ll also need the participation of fashion designers, models, artists and artisans, musical acts, performers, youth educators / “edu-tainers”, community and youth resource providers, vendors, etc., as well as promotional support via media and Internet resources.

Your input and potential participation is valued as appreciated.

For all our children truly need is all of us . . .

R. Lee Gordon (just around the corner . . .)

WHAT: FAME: The 1st National Black Youth Empowerment Expo

FAME: The 1st National Black Youth Empowerment Expo is the first event of its kind solely dedicated to uplifting African-American children and teens, and encouraging higher levels of youth and community activism.

Event goals are to: transform the way our communities support our children; engage children using powerful forms of the arts and “edu-tainment”; assess and deliver better ways to reach and teach children; and help our children build stronger minds, bodies and souls. Participating youth will also be able to benefit from on-site mentoring and tutoring opportunities. Other important topics will include peer empowerment and community involvement.

This two-day event will bring together a broad array of individuals and groups who want to enrich the quality of life and learning for our young generation. Through an appealing and comprehensive variety of youth “art-ivities”, forums, seminars and workshops, we will help to flourish the promise and potential that lives within each of our children. Every child will be empowered to establish goals, be engaged in productive and positive activities, and be inspired by his and her proud history, beautiful heritage and accomplished culture.

The ultimate hope of the 1st National Black Youth Empowerment Expo is that every participating youth take home the inspiration and confidence to believe, achieve and succeed, and be committed to bettering our people and planet.

This event will incorporate the FAME (fashion, art, music & education) model developed by The Better Detroit Youth Movement and UniTee Design, Inc. FAME helps to rally our communities; demonstrate to our children the power and beauty of the many genres of fashion, art and music; and create an “edu-tainment” event that uplifts participants and audience alike. FAME is an effective way to engage children and teens in positive, productive and constructive “art-ivities” that create critical-thinkers, and more disciplined and well-rounded academic achievers.

The educational component of FAME actively supports the development of professional, social and business skills in our children via teen empowerment, rites of passage, health, fitness and nutrition topics, and entrepreneurial and professional development curriculums. In fact, because of the benefit FAME has delivered to children in Detroit, an after-school program is now being developed for several of its high schools.

The Expo has been established for our youth, but created to benefit many others:

• Provides vending, exhibiting and sales opportunities for local businesses, entrepreneurs, artists, artisans and others.

• Provides promotional opportunities for community and youth groups, youth educators, motivational speakers and / or others (to share information, solicit involvement, financial support, volunteerism, etc.).

• Provides promotional and / or sales opportunities for entertainers, fashion designers, models, hair designers and others.

• Helps to educate the general public on ways to support youth activism in each event market and beyond.

WHO: Those of us committed to working together to improve the quality of life and learning for our children and teens. A variety of individuals and groups will have an opportunity and forum to empower our youth at this event:

• Artists and Artisans
• Musicians
• Vocalists
• Comedians
• Entertainers
• Spoken Word Artists
• Performance Artists
• Dancers
• DJs
• Fashion Designers
• Models
• Hair Designers
• Photographers
• Videographers
• Jewelry Makers
• Video Game Developers
• Community Groups
• Youth Educators
• Youth Groups
• Health, Fitness and Nutrition Experts
• Local Businesses and Business Professionals
• Community Activists
• Community Leaders
• Politicians
• Media
• And More . . .

WHEN: May, 2009

WHERE: New York City (venue TBD)

WHY: To prove Black America has all the resources necessary to uplift the quality of learning and life for today’s young generation.

HOW: “If we can move a Black Man into The White House, just imagine where we can take our children!”

If you’d like to be a part of this event, or for more information, please contact R. Lee Gordon at 734.395.3079 or


Related Posts with Thumbnails