Wednesday, December 3, 2008
Virtual Book Tours, Online book fairs, George Fraser, Dr. Pat Bailey Jones & More
Places to Go, People to See and Info to Have!
"Helping You Live Your Dreams"
This MONTH's newsletter highlights the power of partnerships to make stuff happen! Whether you have a book, are having an event, putting on a play or sharing information about resources you created - we all need each other to be a success.
YES, WE CAN!
That's why I love the internet! It is this web that weaves us together. Divine connections happen if you pay attention to the clues around you.
I'm excited about this newsletter because it's packed with an article from one of my new online friends, Cynthia Frazier. She gives authors some solid advice.
I hope this issue will inspire greater creativity and keep you connected & aware of the cutting edge events and resources to help you live your dreams!
I invite your participation in this email newsletter. Please e-mail your comments, suggestions, stories & questions to me at email@example.com. I will include them in future issues of 'Places to Go, People to See and Info to Have' newsletter.
And as my Christmas gift to you, I want to give you a free Special Report from my upcoming book - Synergy Energy: How to Use the Power of Partnerships to Promote Your Book, Grow Your Business and Brand Your Ministry! I put the "walk in my talk" and was blessed to have great co-authors for my first book: Crystal and Anthony Obey (who I also met online by the way).
Remember, as George Fraser often says, "Team work makes the dream work - so let us build."
Pam Perry, Editor
P.S. Listen to current the Chocolate Pages Show (my first solo show giving a preview about the Synergy Energy book) and join our network of writers, authors and media pros at www.ChocolatePagesNetwork.com We are almost 1,000 members strong and really making divine connections to go to the next level. Meet us there!
Attn Book Clubs, Book Writers, and Book Lovers:
The RAWSISTAZ Affair 08 Online Conference for the number one African-American
bookclub is scheduled for Sunday, December 7, to Saturday, December 13.
For more details regarding registration, author listings, workshop topics, and other pertinent
information, please visit: www.rawsistaz-affair.com
EDC Creations Magazine - The Premiere Online Literary Magazine for African Americans
(see article written by Pam Perry on The Power of Networking)
Ella D. Curry is the president and CEO of EDC Creations, a marketing and branding firm in Prince George's County Maryland, a radio show host, marketing director, and literary advocate. She is also the founder of Sankofa Literary Society which empowers independent and/or self-published authors through mentoring programs, Internet workshops, marketing and brand coaching.
The Sankofa Literary Society sponsors the Black Authors Network Literary program which offers new authors a chance to showcase their books and articles on Internet radio, on the Sankofa Literary Society's site, along with book and branding coaching that will help them present themselves as professionals as they enter literary circles.
In February, 2008 Ella organized the historic 29-day Black History Month Online book fair, which brought together 200+ authors, community leaders and educators to discuss ways to improve literacy. Each month EDC Creations sponsors a community outreach program to improve relationships and expose great books to waiting readers. Please explore the many facets of EDC Creations and The Black Authors Network brought to your by Ella D. Curry.
Visit our virtual tour social networks to honor the authors on tour with EDC Creations.
EDC Virtual Tour home: http://edcvirtualtours.spaces.live.com
EDC Tour social network: http://edccreationsbooktours.ning.com
EDC Tour partners blog: http://edcvirtualtours.wordpress.com
Nia Virtual Book Tours is a book tour featuring African-American literature in all genres-e.g., Fiction, Romance, Christian-Fiction, Non-Fiction, and others.
Click here for more details. http://www.niavirtualbooktours.com
5 Ways Christian Authors Sabotage Books Sales
by Cynthia Frazier
With successful self publishing on the rise, there has never been a better time to enter the Christian book market than it is right now. From personal stories and testimonies, to self help and personal development, to spiritual growth and motivation, there is room at the table for all authors. Yet many Christian authors fail to capitalize on the countless opportunities available. All too often, they are blind to revenue streams or PR possibilities staring them right in the face. And while the process can be overwhelming, you don't have to restrict your own book sales if you avoid the following faux pas. Put this information to good use and you will see tremendous results for years to come.
1. By not having a strategic plan
Having a plan is something that may seem basic, yet many Christian authors start writing their book with no forethought as to what happens after the book is written and published. Questions like "who is your target market for the book?" should be contemplated ahead of time. Pam Perry, Chief visionary of www.MinistryMarketingSolutions.com and Co-author of the soon to be released book Synergy Energy-How to Use the Power of Partnerships to Market Your Book, says this is the number one mistake writers make. They think that everyone will be interested in their story. Other considerations that need to be addressed before your book is finished include, how you will position yourself as an expert, how you will handle a crisis, and how you will market your book.
2. By not having a marketing mindset
Many Christian authors focus solely on the content of their book and neglect to realize that they must develop an audience of readers. Like any entrepreneur or business owner, Christian authors will wear many hats. One of the most important hats to wear is that of getting the message out after it has been written. Marketing is the most critical aspect of being an author because it is marketing that drives book sales. Fortunately, there are many low cost and affordable ways to market your book if you know where to look.
3. By not hiring experts
Many Christian authors put limits on their potential and on their book sales by attempting to do everything themselves. With all of the tasks that come into play, having a successful book in the marketplace requires expertise in topics that have nothing to do with writing a book. Areas such as public relations, marketing, graphic design, media kit design, website design and even writing a press release are all critical to presenting your work as professional. If you don't want to look like an amateur, protect your professional image by putting skilled vendors on your team. It may be a sacrifice in the beginning, but you will be very glad you made the investment in the long run.
4. By not using the Internet to its fullest
We all know that the Internet can be a challenge to figure out. Even so, there are far too many benefits to using the Internet to let the challenges stop you. Using the Internet to save valuable time and money is critical to bringing a book to market. Conducting research, public relations, and selling your book are three crucial functions that make the Internet a valuable tool. Learn what you don't know and utilize the Internet to reach your goals as an author.
5. By not teaming
Pam Perry says partnering is a tool that can be used as leverage to save time and money. I couldn't agree more. Pam says, "When you hit a brick wall, look for a partner or someone you can joint venture with." Forming a joint venture partnership is a powerful way to reduce your workload and increase results. The key to joint venture partnerships however, is give and receive. It is important to know what you have to give and what it is you want to receive. Once you are clear on those two things, it will not be difficult to find people who have what you need to make your book a success.
Do you have a ministry or a Christian book you would like to talk about in your own Internet Radio Show? Think having your own Internet Radio Show is difficult and expensive? Well I've got news for you. Having your own Internet Radio Show is affordable and fun. Join me, Cynthia Renee Frazier, as I teach you seven simple steps to get your show off the ground.
Go to www.EnergyTourCafe.com/7steps.pdf for complete details. But hurry! Seating is limited and registration is filling up fast.
For more free PR tips and advice, visit my blog at www.MinistryMarketingSolutions.blogspot.com
The PR BootCamp Handbook is available!
If you would like a copy FREE, email me at
Hear my mentor, George Fraser on the Chocolate Pages Show, Thursday, Dec. 4 at 6 p.m. / Tune in to Blog Talk Radio!
Go to www.blogtalkradio.com/ministrymarketingsolutions (hear the podcast!)
Networking guru, George Fraser and author Sonya Lowery (Heart & Soul's cover model winner) will be this week's guests.
Tune in to The Chocolate Pages Show & hear the networking guru George Fraser. What do others says about him?
"We all appreciate a genuine connection with one another. Presented in the spirit of truth and encouragement, George's Click equips us with the tools we need to build and sustain meaningful relationships based on mutual give and take. Click is a valuable and needed guide." --TERRIE M.WILLIAMS, author of The Personal Touch.
"George Fraser is one of the best when it comes to networking. It is his passion. This book will help so many people who are looking to get to the next level. He is the man!" --STEDMAN GRAHAM, author, speaker, and entrepreneur
See his book, "Click" at the end of this Ezine.
Jump Start Book Sales with these essential CDs!
"THE MOST EXPENSIVE PARTS OF BOOK PROMOTION ARE THE MISTAKES"
--Dan Poynter, the author of "Self Publishing Guide" & industry "guru"
Fortunately, mistakes do not have to happen in book publishing. Unlike
most industries, authors and publishers are helpful, friendly and
supporting. Since each book is unique, bookpeople do not feel threatened.
They find that discussing each others' promotional plans is a good mental
exercise for their own books. There are books, seminars, forums and other
forms of help.
"[Self] Publishers can't get too much education."
--Jan Nathan, past executive director, Publishers Marketing Association.
Book publishing is a collegial world-wide fraternity of people with
incredible dedication, tenacity and expertise. They realize that we are
conspirators not competitors. They all want to sell more books. They
realize "A rising tide raises all boats."
" Investing in books and seminars is cheaper than a mistake."
--Mindy Bingham, Advocacy Press.
NEW: PR Coaching CDs by Pam Perry!
If you missed the seminars, you can access via Pam Perry's CDs! Perry was recently called by Publishers Weekly the "public relations guru" in the African American Christian market. (see blog)
-Here are the CDs that are available now:
-What Every Author Should Know
-PR Coaching: How to Put Together A Press Kit
-Marketing Your Ministry: Digital Evangelism
-How to Launch Your Book Campaign
-PR 2.0 Tips for Authors
Each CD is $20 and includes the "115 PR Tips on How to Brand Your Ministry" booklet! Shipping and handling included!
Go to: www.MinistryMarketingSolution.com
Publicist to the "Stars" Terrie Williams hosts an event in NYC for MLK Day
Join the Network! The social Network for Christian Authors!
The CPN was launched on Aug. 28 & we are almost 1,000 plus members strong!
Share your book news, blogs, photos and videos! FREE!
I'm also on Twitter. www.twitter.com/pamperry
Get Book Publicity support and advice FREE!
Hear Dr. Pat Bailey Jones and Meet her too!
See her media appearances on:
Thursday Dec. 4 morning, The Harvest Show www.harvest-tv.com
Friday, Dec. 5, 9 pm EST LIVE on The Word Network-Rejoice in the Word with Bishop Greg Davis
Studio Audiences welcome. Call (586) 790.3838
She also has appeared on Christian Television Network
and will be a guest on TCT's new show:
Managing God's Money with Pastor Anthony Shannon
In Detroit Metro area? Catch her:
Thursday, December 4, 6:30 PM
New Mt. Hermon Missionary Baptist Church
3225 S Deacon, Detroit
Pastor Alex Hill, Senior Pastor
For more info call: 313.618.6949
Sunday, Dec. 7, 11:00 AM
Beyond the Veil International Church
19244 W. Seven Mile Rd., Detroit, MI 48219
Pastor Anthony Shannon
For more Info: call 313.535.1700
Please send your prayer requests to firstname.lastname@example.org
So many miss the entire point of using social media to grow their business. Many make it harder and more time consuming than they need to.
Read this SUPER post by one of my favorite bloggers, Relationship Economy on the 4 A's of social media -- if you miss these basics, you completely miss the boat... which might explain why most of you might not see any return from your efforts.
Really read it and compare your current social media marketing strategy to it. It seems basic, but often even the so-called pros don't get it:
Via my Twitter Buddy:
Get this book Save $
by George C. Fraser by McGraw-Hill
List Price: $24.95
Our Price: $13.81
Buy Now on Amazon.com
Does the thought of networking make you cringe?
In this book you will find ten simple principles that will dispel your dread of networking forever and reveal a proven path to success and happiness. Imagine mastering the skills to create an extraordinary marriage, lifelong friendships, or powerful and enriching business relationships.
That is what awaits you in Click: the tools to tap into the richest resource on the planet--other people--no matter how hard it's been for you to do so in the past.
In Click you will discover the Ten Truths for connecting with people:
-Tailor your relationships--to consciously create the perfect fit
-Be authentic--attract what you love and what loves you
-Trust first--release your real power
-Communicate with your heart--a new source of intelligence
-Love, give, serve, add value--then watch what comes back
-Bless them and release them--learn the lessons and move on
-Be open to everything--you can remake your life
-Make peace, not war, with words--create belief and confidence
-It takes teamwork to make the dream work--seek caring, creative allies
-Nurture your relationships--they are the core of your success
A new world opens with networking. But George Fraser doesn't stop there. He shows you how to go from networking to connecting--when you experience that heartfelt feeling of trust and exciting burst of energy with someone. And then when you each willingly add special value to each other and achieve more together than either of you could achieve alone, that's when you're clicking.
www.ChocolatePagesNetwork.com book of the month.
Posted by Pam Perry, PR Coach