"Not Easily Broken" Interview with Morris Chestnut - host Pam Perry, Chocolate Pages

NOT EASILY BROKEN, a novel by bestselling author Bishop T.D. Jakes tells a powerful story of disappointment, temptation, pain and restoration.

The problems have been there for a long time. Dave and Clarice Johnson's marriage is slowly being wedged apart by misplaced independence and separate dreams. Dave has noticed Clarice pulling away emotionally and physically, but he doesn't know if it's because she feels that he hasn't been supportive enough of her career in real estate, or because she obviously disapproves of his choice to own and run a janitorial business.

Clarice's fierce independence threatens to drive them completely apart as she endures a hard recovery from a leg injury suffered in a car accident. Rather than let Dave support and take care of her, Clarice finds that she is more frustrated than ever with Dave, and with herself.

As Dave faces temptations from an unexpected source during Clarice’s darkest days, the couple eventually learns the importance of promises made and kept, and they find that God speaks to them in the most unlikely places.

The film based on NOT EASILY BROKEN is currently set for theatrical release in January 2009.
Director Bill Duke steps behind the camera for this adaptation of the T.D. Jakes novel concerning a newly married couple that finds their union threatened by pressures involving faith, family, and finances. As the couple exchanges their vows, the minister lays a cord around them while uttering the blessing, "a threefold cord is not easily broken." Later, during their darkest hour, the minister's advice to always keep God at the center of their marriage could be the only thing that keeps this troubled pair together.


Jakes' writing is both challenging and encouraging, and reminds us that with God integrated into our lives—even a relationship on the rocks is not easily broken.

www.ChocolatePagesNetwork.com

Melissa Johnson on CNN -

Make your passion solve your problems. Brand YOURself! Melissa Johnson says, "Brand ME!"

Reposition yourself! PR is an empowerment tool says Karen Taylor-Bass!!!!

Not Easily Broken by Bishop TD Jakes

Look for the interview I did with Morris Chestnut on YouTube about the hot new movie. Coming soon....
"NOT EASILY BROKEN" is an uplifting drama about love and family adapted from the book of the same name by renowned pastor and author Bishop T. D. Jakes. Starring Morris Chestnut & Taraji P. Henson.(TRISTAR PICTURES) Rated PG-13. http://ping.fm/DjFOa (trailer)

Get this book: "David Mathison's BE THE MEDIA is a text and bible on how modern methods permit every person and organization to reach an audience that only a few years ago was reserved for the multi-billion dollar media conglomerates. It is a reference for uninhibited and unlimited methods that use print, computers, and the whole spectrum of devices right at hand in almost every community and household. It shows how to spread ideas without the traditional massive presses, major networks and commercial studios."
- Ben H. Bagdikian, Author, The New Media Monopoly; Pulitzer prize-winning journalist; Dean Emeritus, Graduate School of Journalism at the University of California, Berkeley

Charlie Rose - ``Magic'' Johnson.

Magic is the author of the new book: 32 Ways to be A Champion in Business!

Facing the Giants - Never give up!

You can do it! www.PamPerryPRcoach.com

How to Create Synergy Energy for YOUR Book to Create BUZZ!

How to Create Synergy Energy for Your Book

“Joining forces with others can bring big rewards.” – Magic Johnson

The cycle of success is weaved within the network of people you know. You have dream - it’s encased in the form of your book - now how do you create a team to make things happen as a new author?

The best marketing secret strategy to use is to create synergy with others. Authors must learn how to share information, experience and markets with other authors. Iron sharpens iron.

Partnering with others gives you opportunities that you could not have produced alone! You can get more buzz for your book by combining strengths and resources with others. A three-fold cord is not easily broken and there is safety in a multiple of counselors. In other words, you’ll be safe and won’t go broke if you learn how to cooperate with others and team up!

There are tons of ways to “joint venture” and partner with others if you’re an author but make certain that the reason for forming the alliance is in SYNC with your goals, values and beliefs.

Here are some ideas:

1. Co-op a trade show booth with other authors. A booth at Book Expo America or CAABA (Christian African American Bookseller Association) could be out of range for an individual author but by coming together with other authors, the cost is just a fraction. This is win/win for everyone. The authors share the space and have a buddy who will “cover” them as they walk the exhibit floor and network with others.
2. Authors can partner with book clubs, bloggers, and radio station announcers by providing books through contests. This is often called a “trade for mention.”
3. Do co-op mailings together with other authors to bookstores, libraries and church bookstores. This cuts down on postage. Mail postcards, book marks and sample books.
4. Authors can joint venture with entrepreneurs and nonprofits by providing free seminars or information that is important to their target market. Then the church or business can buy bulk copies of their products for the event. The author can also offer additional bonuses.
5. Do workshops or seminars with other authors. You both benefit by creating buzz to each other’s audience and costs are cut in half (and the work too!)
6. Support other author’s book releases. Go to their book signings; tell others about their new release via your blog, email, postcards/flyers at your own book table. The blessing will come back to you too!
7. Swap links with other author’s websites, bookstores or media (this builds your traffic to your site and your Google rankings increase).
8. Trade excerpts with other authors and include that content in each other’s E-Zine, E-Newsletter or blog. The more good content you give your market – the more they love you and support you.
9. Interview another author on a podcast or blogtalk radio show. Share media opportunities.
10. Do a virtual conference with several authors. Or host teleseminars together.
11. Do a swap with another author. Give away tip sheets or Mp3s as bonuses with book purchases.
12. Sell each other’s books at your events. Offer a commission as an incentive so you make it financially worthwhile for others to promote your book.
13. Do a Membership site together on a topic that you and other authors are “experts” on. Take turns each month being the moderator or administrator. If it’s a site for singles, parents or those who want life coaching, do the site together and provide valuable content to the members. They become your “fan” club and eagerly await your future products and services.

As with any partnership, strategic alliances or joint venture, you need to do your homework to make sure it’s a good fit. Remember your brand is on the line, so make sure you “click” with them and are just not trying to get your book out to their list or grab up their web traffic. Be sincere and ask will you enhance your brand by associating with them? And if so, what are you bringing to the table?

By networking with others and adding synergistic partners to your “dream team,” you will multiply your influence, impact and credibility – and your publishing career will soar to new heights. By helping others to succeed, you become a success also.

www.PamPerryPRcoach.com

Top Viral Video of 2008 According to Time Magazine: Where the Heck is Matt? (2008)

Time Magazine published the Top Ten Viral Videos of 2008. These are great examples of the creative ways people are using video. The video above was #1 and is amazing in its scope and in how it is able to touch the heart by its simple and infectious music and spirit.

Getting Used to a Black President - Melissa Harris-Lacewell

Relationships Are Everything

Synergy Energy

Virtual Book Tours, Online book fairs, George Fraser, Dr. Pat Bailey Jones & More

Places to Go, People to See and Info to Have!
"Helping You Live Your Dreams"



Hello Dreamer!

This MONTH's newsletter highlights the power of partnerships to make stuff happen! Whether you have a book, are having an event, putting on a play or sharing information about resources you created - we all need each other to be a success.

YES, WE CAN!

That's why I love the internet! It is this web that weaves us together. Divine connections happen if you pay attention to the clues around you.

I'm excited about this newsletter because it's packed with an article from one of my new online friends, Cynthia Frazier. She gives authors some solid advice.

I hope this issue will inspire greater creativity and keep you connected & aware of the cutting edge events and resources to help you live your dreams!

I invite your participation in this email newsletter. Please e-mail your comments, suggestions, stories & questions to me at info@ministrymarketingsolutions.com. I will include them in future issues of 'Places to Go, People to See and Info to Have' newsletter.



And as my Christmas gift to you, I want to give you a free Special Report from my upcoming book - Synergy Energy: How to Use the Power of Partnerships to Promote Your Book, Grow Your Business and Brand Your Ministry! I put the "walk in my talk" and was blessed to have great co-authors for my first book: Crystal and Anthony Obey (who I also met online by the way).

Remember, as George Fraser often says, "Team work makes the dream work - so let us build."


Pam Perry, Editor
pamperry@ministrymarketingsolutions.com



P.S. Listen to current the Chocolate Pages Show (my first solo show giving a preview about the Synergy Energy book) and join our network of writers, authors and media pros at www.ChocolatePagesNetwork.com We are almost 1,000 members strong and really making divine connections to go to the next level. Meet us there!




Attn Book Clubs, Book Writers, and Book Lovers:

ONLINE CONFERENCES
The RAWSISTAZ Affair 08 Online Conference for the number one African-American
bookclub is scheduled for Sunday, December 7, to Saturday, December 13.

For more details regarding registration, author listings, workshop topics, and other pertinent
information, please visit: www.rawsistaz-affair.com




EDC Creations Magazine - The Premiere Online Literary Magazine for African Americans
(see article written by Pam Perry on The Power of Networking)

Ella D. Curry is the president and CEO of EDC Creations, a marketing and branding firm in Prince George's County Maryland, a radio show host, marketing director, and literary advocate. She is also the founder of Sankofa Literary Society which empowers independent and/or self-published authors through mentoring programs, Internet workshops, marketing and brand coaching.

The Sankofa Literary Society sponsors the Black Authors Network Literary program which offers new authors a chance to showcase their books and articles on Internet radio, on the Sankofa Literary Society's site, along with book and branding coaching that will help them present themselves as professionals as they enter literary circles.

In February, 2008 Ella organized the historic 29-day Black History Month Online book fair, which brought together 200+ authors, community leaders and educators to discuss ways to improve literacy. Each month EDC Creations sponsors a community outreach program to improve relationships and expose great books to waiting readers. Please explore the many facets of EDC Creations and The Black Authors Network brought to your by Ella D. Curry.




Visit our virtual tour social networks to honor the authors on tour with EDC Creations.


EDC Virtual Tour home: http://edcvirtualtours.spaces.live.com
EDC Tour social network: http://edccreationsbooktours.ning.com
EDC Tour partners blog: http://edcvirtualtours.wordpress.com





Nia Virtual Book Tours is a book tour featuring African-American literature in all genres-e.g., Fiction, Romance, Christian-Fiction, Non-Fiction, and others.
Click here for more details. http://www.niavirtualbooktours.com

---




5 Ways Christian Authors Sabotage Books Sales
by Cynthia Frazier



With successful self publishing on the rise, there has never been a better time to enter the Christian book market than it is right now. From personal stories and testimonies, to self help and personal development, to spiritual growth and motivation, there is room at the table for all authors. Yet many Christian authors fail to capitalize on the countless opportunities available. All too often, they are blind to revenue streams or PR possibilities staring them right in the face. And while the process can be overwhelming, you don't have to restrict your own book sales if you avoid the following faux pas. Put this information to good use and you will see tremendous results for years to come.

1. By not having a strategic plan
Having a plan is something that may seem basic, yet many Christian authors start writing their book with no forethought as to what happens after the book is written and published. Questions like "who is your target market for the book?" should be contemplated ahead of time. Pam Perry, Chief visionary of www.MinistryMarketingSolutions.com and Co-author of the soon to be released book Synergy Energy-How to Use the Power of Partnerships to Market Your Book, says this is the number one mistake writers make. They think that everyone will be interested in their story. Other considerations that need to be addressed before your book is finished include, how you will position yourself as an expert, how you will handle a crisis, and how you will market your book.

2. By not having a marketing mindset
Many Christian authors focus solely on the content of their book and neglect to realize that they must develop an audience of readers. Like any entrepreneur or business owner, Christian authors will wear many hats. One of the most important hats to wear is that of getting the message out after it has been written. Marketing is the most critical aspect of being an author because it is marketing that drives book sales. Fortunately, there are many low cost and affordable ways to market your book if you know where to look.

3. By not hiring experts
Many Christian authors put limits on their potential and on their book sales by attempting to do everything themselves. With all of the tasks that come into play, having a successful book in the marketplace requires expertise in topics that have nothing to do with writing a book. Areas such as public relations, marketing, graphic design, media kit design, website design and even writing a press release are all critical to presenting your work as professional. If you don't want to look like an amateur, protect your professional image by putting skilled vendors on your team. It may be a sacrifice in the beginning, but you will be very glad you made the investment in the long run.

4. By not using the Internet to its fullest
We all know that the Internet can be a challenge to figure out. Even so, there are far too many benefits to using the Internet to let the challenges stop you. Using the Internet to save valuable time and money is critical to bringing a book to market. Conducting research, public relations, and selling your book are three crucial functions that make the Internet a valuable tool. Learn what you don't know and utilize the Internet to reach your goals as an author.

5. By not teaming
Pam Perry says partnering is a tool that can be used as leverage to save time and money. I couldn't agree more. Pam says, "When you hit a brick wall, look for a partner or someone you can joint venture with." Forming a joint venture partnership is a powerful way to reduce your workload and increase results. The key to joint venture partnerships however, is give and receive. It is important to know what you have to give and what it is you want to receive. Once you are clear on those two things, it will not be difficult to find people who have what you need to make your book a success.


Do you have a ministry or a Christian book you would like to talk about in your own Internet Radio Show? Think having your own Internet Radio Show is difficult and expensive? Well I've got news for you. Having your own Internet Radio Show is affordable and fun. Join me, Cynthia Renee Frazier, as I teach you seven simple steps to get your show off the ground.

Go to www.EnergyTourCafe.com/7steps.pdf for complete details. But hurry! Seating is limited and registration is filling up fast.


For more free PR tips and advice, visit my blog at www.MinistryMarketingSolutions.blogspot.com
The PR BootCamp Handbook is available!

If you would like a copy FREE, email me at
pamperry@ministrymarketingsolutions.com





Hear my mentor, George Fraser on the Chocolate Pages Show, Thursday, Dec. 4 at 6 p.m. / Tune in to Blog Talk Radio!


Go to www.blogtalkradio.com/ministrymarketingsolutions (hear the podcast!)
Networking guru, George Fraser and author Sonya Lowery (Heart & Soul's cover model winner) will be this week's guests.


Tune in to The Chocolate Pages Show & hear the networking guru George Fraser. What do others says about him?

"We all appreciate a genuine connection with one another. Presented in the spirit of truth and encouragement, George's Click equips us with the tools we need to build and sustain meaningful relationships based on mutual give and take. Click is a valuable and needed guide." --TERRIE M.WILLIAMS, author of The Personal Touch.


"George Fraser is one of the best when it comes to networking. It is his passion. This book will help so many people who are looking to get to the next level. He is the man!" --STEDMAN GRAHAM, author, speaker, and entrepreneur

See his book, "Click" at the end of this Ezine.





Jump Start Book Sales with these essential CDs!

"THE MOST EXPENSIVE PARTS OF BOOK PROMOTION ARE THE MISTAKES"
--Dan Poynter, the author of "Self Publishing Guide" & industry "guru"

Fortunately, mistakes do not have to happen in book publishing. Unlike
most industries, authors and publishers are helpful, friendly and
supporting. Since each book is unique, bookpeople do not feel threatened.
They find that discussing each others' promotional plans is a good mental
exercise for their own books. There are books, seminars, forums and other
forms of help.

"[Self] Publishers can't get too much education."
--Jan Nathan, past executive director, Publishers Marketing Association.

Book publishing is a collegial world-wide fraternity of people with
incredible dedication, tenacity and expertise. They realize that we are
conspirators not competitors. They all want to sell more books. They
realize "A rising tide raises all boats."

" Investing in books and seminars is cheaper than a mistake."
--Mindy Bingham, Advocacy Press.


NEW: PR Coaching CDs by Pam Perry!



If you missed the seminars, you can access via Pam Perry's CDs! Perry was recently called by Publishers Weekly the "public relations guru" in the African American Christian market. (see blog)

-Here are the CDs that are available now:
-What Every Author Should Know
-PR Coaching: How to Put Together A Press Kit
-Marketing Your Ministry: Digital Evangelism
-How to Launch Your Book Campaign
-PR 2.0 Tips for Authors
Each CD is $20 and includes the "115 PR Tips on How to Brand Your Ministry" booklet! Shipping and handling included!


Go to: www.MinistryMarketingSolution.com








Publicist to the "Stars" Terrie Williams hosts an event in NYC for MLK Day
Visit www.Terriewilliams.com


Join the Network! The social Network for Christian Authors!




The CPN was launched on Aug. 28 & we are almost 1,000 plus members strong!
Share your book news, blogs, photos and videos! FREE!
www.ChocolatePagesNetwork.com

I'm also on Twitter. www.twitter.com/pamperry
Get Book Publicity support and advice FREE!






Hear Dr. Pat Bailey Jones and Meet her too!




See her media appearances on:
Thursday Dec. 4 morning, The Harvest Show www.harvest-tv.com




Friday, Dec. 5, 9 pm EST LIVE on The Word Network-Rejoice in the Word with Bishop Greg Davis
Studio Audiences welcome. Call (586) 790.3838




She also has appeared on Christian Television Network
and will be a guest on TCT's new show:
Managing God's Money with Pastor Anthony Shannon



In Detroit Metro area? Catch her:

Thursday, December 4, 6:30 PM
New Mt. Hermon Missionary Baptist Church
3225 S Deacon, Detroit
Pastor Alex Hill, Senior Pastor
For more info call: 313.618.6949

Sunday, Dec. 7, 11:00 AM
Beyond the Veil International Church
19244 W. Seven Mile Rd., Detroit, MI 48219
Pastor Anthony Shannon
For more Info: call 313.535.1700
Please send your prayer requests to btvicc@comcast.net







So many miss the entire point of using social media to grow their business. Many make it harder and more time consuming than they need to.

Read this SUPER post by one of my favorite bloggers, Relationship Economy on the 4 A's of social media -- if you miss these basics, you completely miss the boat... which might explain why most of you might not see any return from your efforts.

Really read it and compare your current social media marketing strategy to it. It seems basic, but often even the so-called pros don't get it:
http://www.relationship-economy.com/?page_id=2158

Via my Twitter Buddy:
Maria Reyes-McDavis
http://websuccessdiva.com



Get this book Save $



Click
by George C. Fraser by McGraw-Hill
Hardcover

List Price: $24.95
Our Price: $13.81
Buy Now on Amazon.com


Does the thought of networking make you cringe?

In this book you will find ten simple principles that will dispel your dread of networking forever and reveal a proven path to success and happiness. Imagine mastering the skills to create an extraordinary marriage, lifelong friendships, or powerful and enriching business relationships.

That is what awaits you in Click: the tools to tap into the richest resource on the planet--other people--no matter how hard it's been for you to do so in the past.

In Click you will discover the Ten Truths for connecting with people:

-Tailor your relationships--to consciously create the perfect fit
-Be authentic--attract what you love and what loves you
-Trust first--release your real power
-Communicate with your heart--a new source of intelligence
-Love, give, serve, add value--then watch what comes back
-Bless them and release them--learn the lessons and move on
-Be open to everything--you can remake your life
-Make peace, not war, with words--create belief and confidence
-It takes teamwork to make the dream work--seek caring, creative allies
-Nurture your relationships--they are the core of your success

A new world opens with networking. But George Fraser doesn't stop there. He shows you how to go from networking to connecting--when you experience that heartfelt feeling of trust and exciting burst of energy with someone. And then when you each willingly add special value to each other and achieve more together than either of you could achieve alone, that's when you're clicking.



www.ChocolatePagesNetwork.com book of the month.

KING'S DREAM STILL LIVES ON. . . 2008

Sonya Lowery on Networking - PR as an Empowerment TOOL! (Karen Taylor Bass)

Here are 10 tips to implement as you create awareness and grow your business, right now:

1) Define Your Mission.
What is your company about? What are your objectives? Who is your target audience?

2) Be a Student of the Media.
Learn how the media works. For instance, be aware of who your desired outlet serves, what their deadlines are, when they publish or broadcast as well as their current trend for stories. Ask yourself what makes your story different. Not all media outlets are appropriate for every type of business.

3) Be Prepared for the Opportunity.
Create a media kit, which consists of a press release announcing your company/product to seduce the media and entice clients to patronize your business, a biography (your life story, 1-2 pages with interesting information), a headshot for the media to run your photo and of course, a professional business card and website.

4) Think Linearly.
Act with a plan. Identify what you want to promote, the audience you want to reach, the tools you’ll need (press release, etc), and media vehicles through which to accomplish your goal.

5) Promote yourself.
Brand you. Remember, you are an authority in your field, so begin to visualize, and execute your plan via public speaking engagements at schools, colleges, organizations, etc. Write an editorial or op-ed column, blog, appearance as a guest on local TV, public access, and/or talk radio. Network and work your magic every time.

6) Polish your image (outward and inward).
Are you sending out the message that you want? If so, what is that perception? Ask your friends and family members what impression they have of you.

7) Secure a Committed Mentor.
Make certain that the mentor you choose has time to be a mentor. Be clear with expectations and time and make it a two-way street. What do you have to offer? Also, be sure to give back to someone else who might be in need a mentor.

8) Create and Maintain Key Relationships.
Identify folks with common interests and different skills. Be a good friend and stand by your word.

9) Empower Your Life.
Give back. A great deal of business is done while volunteering, which can provide you a legitimate aura of leadership, dedication and commitment. Expand your base of key contacts. Become a board member and create a positive perception of who you are.

10) Honor Your Process, Believe Your Hype.
Remember, you are the best person for the job and you are entitled to success. PR is about knowing your worth and not underselling yourself to secure and/or maintain business.

The time to position yourself for an opportunity is now. Editors, TV bookers, publishers, online outlets are looking for original, inspiring and creative stories to capture each hour, day, week and month. Get started and be your own publicist.

Karen Taylor Bass, owner of Taylor Made Media LLC and strategic partner to Pam Perry of Ministry Marketing Solutions Inc., is a PR Expert and coach located in New York. Visit her at www.taylormademediapr.com

Personal Branding

Evangelistic Networking

1. Be visible. Dress sharp and snappy. Look like someone others want to know because your image says “success.” Be willing to attend functions alone. Networking expands your circle of influence, builds your personal brand, and garners support.



2. Give before you get. Sow before you reap. Share information and resources with contacts before asking them for anything. Search for their interests and goals when meeting someone new. Figure out a way to help them.

3. Gather, collect, and distribute info. Position yourself as the “go to” person for ministry information. Provide regular updates about helpful events or books. Use an email database system like Constant Contact to simplify the process and send information attractively. See http://ministrymarketingsolutions.constantcontact.com


4. Write your vision. Make it plain. Make the most of networking opportunities by having eye-catching marketing materials. Have more than a business card when going to a conference or event. Be intentional about your purpose. Have a bookmark or postcard describing your book. Offer a CD or brochure as a speaker.

5. Demonstrate your sincere faith by being a person of character and integrity. Follow the Golden Rule which says, “Treat others as you want to be treated,” with respect and courtesy. Follow up and follow through. Deliver on your promises.

Before you put yourself “Out There”…Do You have the Edge?

Here’s how to get it!

If you really want to “get out there” – make sure your packaging is tight. Work on the outside packaging as well as the “inside package.” If not, you’ll be hiring a publicist to do crisis PR for you because you’ll need someone to do reputation management. And it’s harder to stop bad press than to create good press!

So, what is the Edge? It’s that “IT” factor that propels success in life. Do you have it? People who have the Edge share a number of characteristics. They are successful, but never at the expense of others. The are people who genuinely love and care about others. The abide by the Golden Rule and excellence (not perfection) is their goal.

They are long-term survivors in the business world, which has a way of devouring its own. They survive because they maintain friends. Relationships are the key to their success. The know more than networking. They connect with other and click!

They keep these friends because they are loyal to them. Their networks invariable describe them, in glowing terms, people they can count on for anything.

Here are some of the qualities that can help you develop the Edge – which is essential before any PR campaign is to begin.


1. DEPENDABILITY. Do what you say you will do. This can be tricky, because it involves a certain amount of self knowledge and self management. If you say you’ll turn in follow up by 9 a.m. Friday, you have to know what is feasible for you to be true to your word. How long it will take you to finish a project based on other things going on? You keep your schedule and know your work habits. .
Never say, “I can not” before you’ve tried.

2. TRUSTWORTHINESS. You may hear gossip, but you do not have to pass it along. Don’t spread a something that is confidential. If you get a reputation for discretion, everyone will confide in you and you will know everything that is going on, even if you do not talk about it.

3. RESPONSIBILITY. People with the Edge accept responsibility for their actions and don’t blame others they fail. They don’t make excuses and freely give credit to their associates. They are quick to apologize when they are wrong. A great trait to have!

4. COMMUNICATION. Keep in touch. Call people back. Be a nice person and write short, friendly email or regular notes to stay in touch. If you are in contact with your network of friends and associates when things are going along fine for you – you’ll see they’ll be there when you need them. Don’t just reach out to people when you need a “favor.” People know when they are being used.


5. GENEROSITY. Make a habit of being generous and kind. Do things for free with out expecting a return for it. Volunteer. Give away information or small bits of advice. Pass along job leads and provide tips to those looking for job. Look for opportunities to put people in touch with each other. Be known as a “go to” person. Someone who is a “giver” not a “taker.”

If you recommend a friend for a job or give them a lead for some business, you have given that friend a tremendous compliment and you have earned some long-term loyalty.

Even though you sometimes must say no to a request, you always seem to be saying yes. Here is one way to do it. Whenever you decide you can not do something, give a credible reason then offer to help in some other way: “I can not attend this event because I am right in the middle of this assignment, but I would give you another person who would be willing to go and they would really get a lot out of it.”

6. COURTESY AND KINDNESS. If you can’t pray about it – don’t talk about. Speak well of people or do not speak at all. This includes people who have fired you, wronged you or spoken badly about you. This is really how to have the Edge! This will toughen you up and mold your humility.

Display good manner at all times, particularly with those who actively antagonize you. It will drive them absolutely crazy. It may also win them over. The Golden Rule at work – will yield Gold every time. Do unto others as you would want them to do unto you!

7. INTEGRITY AND ETHICS. If you can’t do it in front of your child, then don’t do. If it makes you uncomfortable or you feel a “ping” in your spirit – that’s a sign that is telling you you’ve crossed the line and in a danger zone. Develop a standard of behavior you can live with. Let your conscience be your guide. Let peace rule. This means when you make a tough decision, you feel you have done the right thing, even if it hurts.

8. PERSISTENCE. No one is ever a success in life unless they know how to persist. This is probably the most single way to get the EDGE!

Victory is assured to those who endure – until the end. Almost everyone has one good idea, one good effort, one good impulse. People with the Edge prove themselves by repeating willing to do what others will not. They are not quitters. They are relentless and will try every angle and research every opportunity – and because they are relationship driven – will enlist the help of their friends.

People with the Edge can get everyone in the boat rowing in the same direction.

Before you think a good photo, brochure, corporate logo, webstie and press kit will give you the Edge – think again. The Edge is takes time to develop. Character counts and it starts on the inside. It starts at home. It starts with a relationship with Jesus Christ.

No amount of PR can promote the right message if you don’t have the right interior motives. It takes time to become that sharp, so you might as well start now: in business, you are only as good as your relationships – with God, Yourself and others.

Ebony Cover Shoot Tyra Banks

Harriett Cole does the Branding for Ebony.

African American Women Nightly News

"Change Has Come" - Victory Speech from President-elect Obama

President-elect Barack Obama's remarks in Chicago
By The Associated Press

November 4, 2008


Text of Democrat Barack Obama's speech in Chicago after winning the presidential election, as transcribed by CQ Transcriptions:

___

OBAMA: Hello, Chicago.

If there is anyone out there who still doubts that America is a place where all things are possible, who still wonders if the dream of our founders is alive in our time, who still questions the power of our democracy, tonight is your answer.

It's the answer told by lines that stretched around schools and churches in numbers this nation has never seen, by people who waited three hours and four hours, many for the first time in their lives, because they believed that this time must be different, that their voices could be that difference.

It's the answer spoken by young and old, rich and poor, Democrat and Republican, black, white, Hispanic, Asian, Native American, gay, straight, disabled and not disabled. Americans who sent a message to the world that we have never been just a collection of individuals or a collection of red states and blue states.

We are, and always will be, the United States of America.

It's the answer that led those who've been told for so long by so many to be cynical and fearful and doubtful about what we can achieve to put their hands on the arc of history and bend it once more toward the hope of a better day.

It's been a long time coming, but tonight, because of what we did on this date in this election at this defining moment change has come to America.

A little bit earlier this evening, I received an extraordinarily gracious call from Senator McCain.

Senator McCain fought long and hard in this campaign. And he's fought even longer and harder for the country that he loves. He has endured sacrifices for America that most of us cannot begin to imagine. We are better off for the service rendered by this brave and selfless leader.

I congratulate him; I congratulate Governor Palin for all that they've achieved. And I look forward to working with them to renew this nation's promise in the months ahead.

I want to thank my partner in this journey, a man who campaigned from his heart, and spoke for the men and women he grew up with on the streets of Scranton ... and rode with on the train home to Delaware, the vice president-elect of the United States, Joe Biden.

And I would not be standing here tonight without the unyielding support of my best friend for the last 16 years ... the rock of our family, the love of my life, the nation's next first lady ... Michelle Obama.

Sasha and Malia ... I love you both more than you can imagine. And you have earned the new puppy that's coming with us ...to the new White House.

And while she's no longer with us, I know my grandmother's watching, along with the family that made me who I am. I miss them tonight. I know that my debt to them is beyond measure.

To my sister Maya, my sister Alma, all my other brothers and sisters, thank you so much for all the support that you've given me. I am grateful to them.

And to my campaign manager, David Plouffe ... the unsung hero of this campaign, who built the best — the best political campaign, I think, in the history of the United States of America.

To my chief strategist David Axelrod ... who's been a partner with me every step of the way.

To the best campaign team ever assembled in the history of politics ... you made this happen, and I am forever grateful for what you've sacrificed to get it done.

But above all, I will never forget who this victory truly belongs to. It belongs to you. It belongs to you.

I was never the likeliest candidate for this office. We didn't start with much money or many endorsements. Our campaign was not hatched in the halls of Washington. It began in the backyards of Des Moines and the living rooms of Concord and the front porches of Charleston. It was built by working men and women who dug into what little savings they had to give $5 and $10 and $20 to the cause.

It grew strength from the young people who rejected the myth of their generation's apathy ... who left their homes and their families for jobs that offered little pay and less sleep.

It drew strength from the not-so-young people who braved the bitter cold and scorching heat to knock on doors of perfect strangers, and from the millions of Americans who volunteered and organized and proved that more than two centuries later a government of the people, by the people, and for the people has not perished from the Earth.

This is your victory.

And I know you didn't do this just to win an election. And I know you didn't do it for me.

You did it because you understand the enormity of the task that lies ahead. For even as we celebrate tonight, we know the challenges that tomorrow will bring are the greatest of our lifetime — two wars, a planet in peril, the worst financial crisis in a century.

Even as we stand here tonight, we know there are brave Americans waking up in the deserts of Iraq and the mountains of Afghanistan to risk their lives for us.

There are mothers and fathers who will lie awake after the children fall asleep and wonder how they'll make the mortgage or pay their doctors' bills or save enough for their child's college education.

There's new energy to harness, new jobs to be created, new schools to build, and threats to meet, alliances to repair.

The road ahead will be long. Our climb will be steep. We may not get there in one year or even in one term. But, America, I have never been more hopeful than I am tonight that we will get there.

I promise you, we as a people will get there.

AUDIENCE: Yes we can! Yes we can! Yes we can!

OBAMA: There will be setbacks and false starts. There are many who won't agree with every decision or policy I make as president. And we know the government can't solve every problem.

But I will always be honest with you about the challenges we face. I will listen to you, especially when we disagree. And, above all, I will ask you to join in the work of remaking this nation, the only way it's been done in America for 221 years — block by block, brick by brick, calloused hand by calloused hand.

What began 21 months ago in the depths of winter cannot end on this autumn night.

This victory alone is not the change we seek. It is only the chance for us to make that change. And that cannot happen if we go back to the way things were.

It can't happen without you, without a new spirit of service, a new spirit of sacrifice.

So let us summon a new spirit of patriotism, of responsibility, where each of us resolves to pitch in and work harder and look after not only ourselves but each other.

Let us remember that, if this financial crisis taught us anything, it's that we cannot have a thriving Wall Street while Main Street suffers.

In this country, we rise or fall as one nation, as one people. Let's resist the temptation to fall back on the same partisanship and pettiness and immaturity that has poisoned our politics for so long.

Let's remember that it was a man from this state who first carried the banner of the Republican Party to the White House, a party founded on the values of self-reliance and individual liberty and national unity.

Those are values that we all share. And while the Democratic Party has won a great victory tonight, we do so with a measure of humility and determination to heal the divides that have held back our progress.

As Lincoln said to a nation far more divided than ours, we are not enemies but friends. Though passion may have strained, it must not break our bonds of affection.

And to those Americans whose support I have yet to earn, I may not have won your vote tonight, but I hear your voices. I need your help. And I will be your president, too.

And to all those watching tonight from beyond our shores, from parliaments and palaces, to those who are huddled around radios in the forgotten corners of the world, our stories are singular, but our destiny is shared, and a new dawn of American leadership is at hand.

To those — to those who would tear the world down: We will defeat you. To those who seek peace and security: We support you. And to all those who have wondered if America's beacon still burns as bright: Tonight we proved once more that the true strength of our nation comes not from the might of our arms or the scale of our wealth, but from the enduring power of our ideals: democracy, liberty, opportunity and unyielding hope.

That's the true genius of America: that America can change. Our union can be perfected. What we've already achieved gives us hope for what we can and must achieve tomorrow.

This election had many firsts and many stories that will be told for generations. But one that's on my mind tonight's about a woman who cast her ballot in Atlanta. She's a lot like the millions of others who stood in line to make their voice heard in this election except for one thing: Ann Nixon Cooper is 106 years old.

She was born just a generation past slavery; a time when there were no cars on the road or planes in the sky; when someone like her couldn't vote for two reasons — because she was a woman and because of the color of her skin.

And tonight, I think about all that she's seen throughout her century in America — the heartache and the hope; the struggle and the progress; the times we were told that we can't, and the people who pressed on with that American creed: Yes we can.

At a time when women's voices were silenced and their hopes dismissed, she lived to see them stand up and speak out and reach for the ballot. Yes we can.

When there was despair in the dust bowl and depression across the land, she saw a nation conquer fear itself with a New Deal, new jobs, a new sense of common purpose. Yes we can.

AUDIENCE: Yes we can.

OBAMA: When the bombs fell on our harbor and tyranny threatened the world, she was there to witness a generation rise to greatness and a democracy was saved. Yes we can.

AUDIENCE: Yes we can.

OBAMA: She was there for the buses in Montgomery, the hoses in Birmingham, a bridge in Selma, and a preacher from Atlanta who told a people that We Shall Overcome. Yes we can.

AUDIENCE: Yes we can.

OBAMA: A man touched down on the moon, a wall came down in Berlin, a world was connected by our own science and imagination.

And this year, in this election, she touched her finger to a screen, and cast her vote, because after 106 years in America, through the best of times and the darkest of hours, she knows how America can change.

Yes we can.

AUDIENCE: Yes we can.

OBAMA: America, we have come so far. We have seen so much. But there is so much more to do. So tonight, let us ask ourselves — if our children should live to see the next century; if my daughters should be so lucky to live as long as Ann Nixon Cooper, what change will they see? What progress will we have made?

This is our chance to answer that call. This is our moment.

This is our time, to put our people back to work and open doors of opportunity for our kids; to restore prosperity and promote the cause of peace; to reclaim the American dream and reaffirm that fundamental truth, that, out of many, we are one; that while we breathe, we hope. And where we are met with cynicism and doubts and those who tell us that we can't, we will respond with that timeless creed that sums up the spirit of a people: Yes, we can.




Thank you. God bless you. And may God bless the United States of America.

PR Strategy and Social Media Slideshow

The Strategist and Social Media

View SlideShare presentation or Upload your own. (tags: prsa prsa08)

Sistas Making Money Online

A Web 2.0 Promotion Strategy - Part 1 - Video

Book Experiment
October 18, 2008 by Jorge Olson
The Book Experiment is a story, a story of how a new writer fairs in the “Book World”. You will travel with me and hopefully be a willing participant in the experiment, providing your feedback, tips, opinions, and stories. I will follow your advice without question and then report back on my blog with all the juicy details.Let’s embark on a case study, an experiment, an adventure. The adventure is the wonderful world of writing, and publishing and social networking and communication. After all, this is as much a social experiment as it is a book experiment.

You see, by opening the destiny of the book to you and others you can control what the book does, making it a social experiment. The book talks about trust, teamwork, and social marketing. Participate in the experiment; tell me what you think I should do next by posting your comments on this blog. The book website is at www.UnselfishPromotion.com



About the Book
The book has a lot to do with the experiment. After all, it is about “Unselfish Self Promotion”. It is 1/3 self promotion, 1/3 motivational, and 1/3 how to save the world book! The book itself asks you to open your life, your mind, and your experiences to others, to collaborate and communicate and work as a big, social team. The book explains that we’re all in the same team in the same boat, in the same frequency. This is why the book experiment goes hand in hand with this particular book. You are my team and I am yours.

Be inspired by the new generation of self realization. Learn to be Happy, Healthy and Wealthy using Self-Promotion in a new way, a way that will catapult your confidence, sharpen your senses and make you view life with eyes of a child. Find the book, videos and more information at www.UnselfishPromotion.com

Joint Ventures with Robin J Elliott - www.jvwisdom.com

Partnering is power.

My Vision for Internet Ministry

Are you Marketing the message?

See the World as a Better Place by Rhonda Hess

Jiu Jitsu Business Systems

My computer consultant was at my office last week optimizing my Macbook for my next business trip. Opening up my email, he said: “OMG, your inbox is clean!” Then he looked around my office. ”Are you really this organized?” I am.

Stuff is distracting. If your office and inbox are overflowing and you don’t like it anymore, keep it clean with these five Jiu Jitsu moves:

1. Start with a clean slate every day (clean inbox, clean office, clean desk). If you need help getting to ground zero, bring in an office organizer to help you catch up and put systems in place.

2. Set aside the last hour of your workday for planning. Write down three high payoff actions you’ll complete tomorrow and pull out any documents you’ll need. Then clear off your desk. Don’t just stuff it in drawers, put it away so you can put your hands on exactly what you want when you want it.

3. Set only 3 phone appointments each day. Leave the rest of your day for emails, return calls and working on your biz. If possible, do the high payoff actions first thing in the day. That way you’ll feel good about what you accomplished every day.

4. Download your email once in the morning, once at noon, once before planning hour. If you’re waiting for something urgent, look for that email more often but leave the rest for later. When you do focus on email, aim to reply to or delete everything. Be ruthless. Good intentions only last for so long. If you have to keep an email for later, put it in a Pending folder in your email program and set a time to go back and clear the pending emails each week.

5. Have one day each week set aside for outside-the-office appointments. Tuesdays are my day for the doctor, dentist, massage, etc. Cluster appointments whenever possible.

Prayer for Journalists and National Media

Dear Father in Heaven,
You have commanded us to pray for those in all areas of worldly authority – (government, business, judicial, education, military, entertainment and media) and we acknowledge that all authority comes from you. We thank you for the freedom of speech and for the incredible media/journalism systems that have blessed our nation and our world.

Father, forgive us for not praying for the journalists and media workers who make important daily contributions to our lives and our world. Forgive us for cursing instead of blessing, judging instead of listening, and complaining instead of encouraging those who are fighting for truth and justice.

Bless them with a Passion for Truth
We ask that you bless all those in TV, radio, Internet, newspapers, magazines and publishing with a passion for your truth and discernment. From the smallest newsroom to the major networks, from the hidden reporter to the media mogul, we ask that you remind them of the incredible privilege and critical responsibility that they have to their neighbors, children, communities and every American.

Bless them for Divine Purpose
We know that you designed these individuals (reporters, anchors, writers, producers, editors, cameramen, publishers, artists, managers and others), with special gifts that were meant to enrich and redeem our communities; thus we thank you for them and ask that you establish and align their lives and works with the purposes of heaven. We pray and bless all those people involved in media and journalism in our nation—that they may fulfill the purpose they were created for. Give them a long-range perspective of the impact of their stories, words, pictures, and comments have upon us today and tomorrow.

Expand Truth and Wisdom to Gatekeepers
Dear Lord, we ask that you loosen the spirit of truth, revelation, knowledge, and discernment over our country, our leaders, and especially those in the media. We ask that by your mighty hand that you deal with the spirits of confusion, deception, lies, error, influence, personal gain, and manipulation that have been impacting journalism and the flow of information in our cities, states, nation and world. Give wisdom and courage to the gatekeepers of information in all newsrooms - local, national and international. Help the journalists and media leaders to make decisions based upon truth and public good rather than being swayed by prejudice, greed, and fear.

Protect and Strengthen the Righteous
Thank you Lord for those in media who pay the cost to be “standard bearers.” For those who walk in integrity and seek eternal truth, give them wisdom, favor, creativity, strength, blessings and access. Let their words ring out like the Shofar that splits the heavens with its sound and awakens the masses.

Send Light into the Darkness
For those journalists who are trapped and blinded by deception, pride, and fear, let their words be like dust in wind. Expose the nets of the enemy. Neutralize their lies (known and unknown), twisted truths and manipulation. Shake them with revelation and give them courage to turn and do the right thing, regardless of cost. Send forth your light and truth and draw them into greater freedom. Open the eyes of their hearts to see the light of your truth, experience the love of Christ and power of the Holy Spirit.

Bless them for the Sacrifice
We thank you for the incredible personal sacrifices made by the journalists around the globe who serve our desire and demand for information. Protect them from danger and as they travel. Strengthen their families and bless the spouses and children who have lost their parents and partners in the line of duty, war and because of the demanding “news biz” schedule.

Restore their First Love
Heavenly Father, by your great love and mercy, for the journalists: restore the first love of journalism, truth and the desire to make the world a better place. Open their minds, hearts, and spirits to the eternal perspective. Help them to embrace the fruit from the Tree of Life and reject the fruit from the Tree of Knowledge of Good and Evil. May the responsibility and importance of their role and service to our communities, citizens, nation, and world be affirmed and appreciated by others.

Courage and Strength in Crisis
In times of crisis, increase their discernment, multiply energy, clarify thoughts and expand grace. Give courage to those who are pure of heart and give humility to those who lost focus. Give strength to those who fight to produce and tell those stories that many don’t want to hear. Encourage those who are weary and who have been punished for fighting for truth.

Father, your word says that we reap what we sow, and, Lord, we turn to you and ask that by the power of your name - Bless the journalists in America and around the globe so that Your Truth will be heard, Your Will shall be done, and Thy Kingdom come.

Scripture Reference: Prov. 12; Prov. 2:3; Prov. 2:10-11; Is. 59:4-5; John 14: 15-27; John 15:5-8; John 17:17; Eph. 1, 6; II Cor. 4:2; II Cor. 6:7-8; Phil. 4:8, II John 1:2; Dan. 2:22; Ps. 27:1; Ps. 43:3; Ps. 119:105, 130.


Prayed by Lynn Scarborough, Lynn@EmPowerCom.Us


Lynn is a veteran TV coach and media consultant who has worked with over 200 news organizations. Her recent book, Talk Like Jesus, Change Your World with the SIMPLE™ Steps of the Master Communicator, gives practical suggestions to effective communication in business and life.

30 Ways to Advertise Your Business Online

7 Ways to Advertise for Free on BlogTalkRadio.com
By Joanne Mason No comment so far - Post your comment

One of the best ways to advertise your business online for free is by using BlogTalkRadio.com. Anyone who has ever dreamed of being a radio personality can now turn their dream into a reality with Blog Talk Radio. Within minutes you can set up your own radio show about any topic that you desire and broadcast it all over the world at no cost. In this article I will share with seven more ways to advertise your business your business online for free at BlogTalkRadio.com.



Volunteer to Be a Guest on Other Shows – One common denominator that all of the hosts on Blog Talk Radio share is the constant need for material. If you have a great product, service or event to broadcast you could easily get some needed publicity by volunteering to be the guest on another show. Just take a look through the category directory and find shows with a description that matches whatever you’re offering. Contact the host and let him or her know about your product and set up a joint venture where the host gets commission sales and you get more customers from promoting your product on the show.


2. Blog and RSS Marketing – In my opinion the absolute best feature about BlogTalkRadio.com is the blogging and RSS marketing elements. This site is like blogging on steroids so you need to be strategic in planning your shows and blog post in order to make the most of what Blog Talk Radio truly offers. Every page and tag is rss enabled with well targeted titles and rss tags it’s very easy to get indexed and ranked on the search engines for your prime keyword phrases within just a few hours. Did I mention that this is all free?



3. Social Networking – Another great element of Blog Talk Radio is the social networking opportunity. With an estimated 3.4 million listeners as of September 2008, Blog Talk Radio is certainly much smaller than most of the social networks that you’re probably accustomed. However, there’s a big benefit hiding in those small number that you may not find on larger social sites and that’s the chance to actually get to know someone and make a real connection. According to Compete.com, their July 2008 statistics show that BlogTalkRadio.com has an average audience engagement time of 18 minutes and 04 seconds. That means that the average unique visitor stays on BlogTalkRadio.com for more than 18 minutes per visit. That’s more than a minute and a half longer than most people stay on Myspace.com and almost twice as long at a visitors stays at Google.com. More time spent at your website gives you more opportunities to advertise for free. It also increases the bond between you and your potential customers so that they feel more secure about the possibility of spending money with you.



4. Podcasting – Blog Talk Radio allows you to set up your account so that your shows can automatically be turned into podcasts. From there you can use syndicate your podcast to dozens of directories using PodPusher.com.



5. Use an Opt In Form – One very powerful way to get lots if free advertising out of BlogTalkRadio.com is to add your optin form to your profile. This is another way to build your mailing list so that you can advertise anytime you want. Surprisingly, I don’t see very many people on BlogTalkRadio doing this yet but it’s certainly something that you want to start taking advantage of.



6. Add Product or Affiliate Links – Here’s another big opportunity that Blog Talk Radio gives you to get free advertising. You can add your own list of links to your profile. This is similar to a blogroll. You just go into the Options tab under Setting then scroll down to where it says “Links listed on my profile page” to add links to the sites that you want to promote.



7. Feature Your Own Show - BlogTalkRadio.com media kit says that the site receives an estimated 400,000 unique monthly visitors. Being listed on the front page of BTR as a Featured Show could bring a good hunk of that traffic to your website. There’s a form under the settings option on your host account that you can fill in to request to be a featured show. Keep in mind that only very best shows will be featured so it’s a good idea to wait until you develop a really go show before making this request. In the meantime, just keep working making your show better and using all of these other methods.




If you’re looking for effective ways to advertise your business online for free then I hope that the methods offered in this article are helpful to you and you will take advantage of this great opportunity to use BlogTalkRadio.com.


If you’re looking for effective ways to advertise your business online for free then I hope that the methods offered in this article are helpful to you and you will take advantage of this great opportunity to use BlogTalkRadio.com.












If you’re looking for effective ways to advertise your business online for free then I hope that the methods offered in this article are helpful to you and you will take advantage of this great opportunity to use BlogTalkRadio.com.


If you’re looking for effective ways to advertise your business online for free then I hope that the methods offered in this article are helpful to you and you will take advantage of this great opportunity to use BlogTalkRadio.com.


Visit www.Blogtalkradio.com/Caviar--Chitterling

www.Blogtalkradio.com/MinistryMarketingSolutions

Bishop T.D. Jakes

don't give up!

Multicultural Marketing with Marc Perry - SportsBusiness Journal Clips

Sponsor Logic - SportsBusiness Journal Clips

Sponsorship consultant Mel Poole recently spoke with Marc A. Perry, multicultural marketing manager with Ford, Lincoln, Mercury, about the automaker’s use of hip-hop, comedian Steve Harvey and the Central Intercollegiate Athletic Association tournament to help reach African-American consumers.

What is Ford’s view on multicultural marketing?

Perry: Multicultural marketing is really target marketing. We recognize that the marketing landscape has changed faster than the coloring of America. My responsibility is to reach African-Americans with a relevant message that resonates in the community. For example, our focused vehicle strategy regarding the F-150 pickup, which skews towards men. We know that African-American men are interested in F-150s. And we’ve engaged the most popular hip-hop DJ in New York City, Funkmaster Flex, to help bring buzz to the market around the F-150. The same with our relationship with Steve Harvey. These are good examples of relationships we have that deliver a message to the market that resonates with the prospect group. We also use other means, such as our Central Intercollegiate Athletic Association (CIAA) tournament sponsorship and Ford’s “Step Up” TV spot that runs on TNT during NBA games. The spot puts the F-150 in a positive light, contributing to the success of an urban neighborhood.

Are there key marketing activities that differentiate cultural marketing from mass marketing?

Perry: Ford has a marketing outreach that leverages sports associations with events that are heavily attended by African-Americans, such as the CIAA tournament in Charlotte. We also leverage our relationship with Funkmaster Flex in many ways. Flex is a cool car guy, and he crosses over into areas where the Ford oval can’t go by itself. He makes our brand cool. One new TV programming concept that will begin on Saturdays on ESPN2 at the end of May is called “Car Wars,” where different shops will compete with each other to customize our vehicles.

Considering advertising, sponsorship, events, direct mail, promotion, radio, Internet, print, etc., are some marketing tools more effective than others for multicultural marketing?





Perry: The right combination of those tools is the most effective, depending on our assets and targets. Radio has been a real standout for Ford. For example, our great relationship with entertainer Steve Harvey. We sponsored Steve’s radio telecast from the CIAA tournament. His show is great and people love it. (Note: “The Steve Harvey Morning Show” is No. 1 among urban stations nationally, and it’s the fifth-most-popular radio show in New York City.) During the show, Steve talks about Ford products. … At the CIAA, we also had product displays in the convention center adjacent to Bobcats Arena, and Steve’s radio show helped draw attention to those, too.

In multicultural marketing, how does a company demonstrate an affinity for the lifestyles and interests of a prospect group without crossing the line into pandering?

Perry: A lot of it has to do with Ford’s strategic planning area. They do a good job of staying current with our target prospects’ passion points. The creative work of our cultural marketing agency UniWorld Group also is tested in many ways, including against the mass market, to make sure it isn’t offensive.

Can you cite some examples of Ford’s success stories in multicultural marketing?

Perry: CIAA is a paramount program for Ford that’s grown into a very valuable property for us. When the tournament moved to Charlotte in 2006, we stepped up to the Ford Finals Night on ESPN, a fully integrated block party and other events that we’re able to really blow out. ... A big part of our success at the CIAA is due to Ford’s relationship with the Urban Sports & Entertainment Group in Charlotte. They’ve helped us do a lot of good things at the CIAA because they understand the African-American market and how to reach African-Americans through sports and events.

Mel Poole (mpoole@sportsbusinessjournal.com) is the author of “The Sports Sponsorship Solution,” scheduled to be published this year by Elsevier Inc. He is president of sponsorship consulting firm SponsorLogic Inc.


Also visit http://uniworldgroup.com/

PyroMarketing by Greg Stielstra

Viral Marketing at it's best!

Gospel Today

Gospel Today

The Internet Overdose Song (w/FREE mp3)

Too cute. So True!

Do YOUR Own Radio Show! Podcast

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BE THE MEDIA | Independent Media | Build Your Audience

BE THE MEDIA | Independent Media | Build Your Audience

Gospel Promotion Help: Jawn Murray

Black Gospel Promo: Press Release

Washington, DC - Under his newest venture, multimedia journalist Jawn Murray is helping gospel artists and personalities get ready for both the gospel music community and the mainstream industry with his one-on-one media training workshop. For his much-sought-after services, the renowned media personality provides artists with tailor-made techniques that will help them effectively communicate with all aspects of the media (radio, television, print, online and red carpet) and the general public.

“While pure talent and God-given ability can land an artist a recording contract and maybe even a hit record, only polished talent with an ability to maintain their success by refining their aptitude to both captivate and communicate with the media and consumers have longevity,” Mr. Murray states. “Recognizing the need for development with gospel artists, I decided to take my expertise as a mainstream multimedia journalist and use it to educate, inspire and empower gospel artists.”

Mr. Murray recently worked with EMI Gospel artists Kierra “KiKi” Sheard and Bishop T.D. Jakes protégé Micah Stampley. Sessions include fundamentals from Murray’s bespoke curriculum and cover everything from ‘Personalized Media/Lifestyle Coaching’ to ‘Artist Decorum and Performance Principals’ and ‘How to Salvage a Struggling CD.’

“Media training and artist development is done in a personal, one-on-one setting. It’s like a session with an entertainment psychiatrist,” jokes Mr. Murray. “But only record labels or companies who genuinely believe in their artists make the investment on artist development and media training.”

Over the past few years, a bevy of entertainers have benefited from either Mr. Murray’s media training, damage control campaigns, media consulting and/or artist development. Gospel sensation Brent Jones, actress Vivica A. Fox, author Dr. Rovenia Brock, ‘American Idol’ finalist Trenyce, jazz artist Marcus Johnson and actress-comedienne Kym E. Whitley are among a few of the entertainers that have gained from his invaluable expertise.

About Jawn Murray

Jawn Murray is an entertainment columnist for America Online’s Black Voices. He also pens the popular “Jawn’s Juice” column for the Electronic Urban Report (EURweb.com) and L.A. Focus. Mr. Murray is a regular contributor to the New York Daily News—where he contributes for the “Rush & Molloy” column, Lloyd Grove’s “Lowdown” column, Ben Widdicombe’s “Gatecrasher” column and the daily’s “Now” section.

In addition to his column “Celebrity Mouthpiece” in Twelve magazine, Mr. Murray also contributes for magazines like In Touch Weekly, Upscale, Star, Smooth, Savoy, Black Elegance and Bump. On radio, he provided entertainment news for the popular nationally syndicated Doug Banks Morning Show (ABC Radio Networks). Mr. Murray serves on the board of directors for Dr. Bobby Jones’ International Gospel Industry Retreat and oversees the bi-annual conference’s media session.

Mr. Murray’s TV credits are numerous and he’s appeared on multiple shows on networks like VH1, E! Entertainment, Court TV, BET and The WB. He also served as a talent scout for The WB’s reality series ‘The Casting,’ selecting the Washington, D.C. finalist who went on to win the entire national show; in addition to being a casting judge for ‘Steve Harvey’s Big Time.’


For serious inquiries and rate information contact.

Jawn Murray – phone: 703-867-3298 –e-mail: JawnsJuice@aol.com

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PR Advice for Students

I had a talk with my niece today about college, more specifically, what to expect after college – a career. Now, since she’s pursuing a communications degree – leaning towards advertising – I thought I’d give her a little advice. Since I’ve been there; done that.

I told her:

1. College is not just about getting a degree. It’s about weaving a network of contacts that will land you a real job after graduation. So, get involved in stuff that will look good on your resume [like internships and volunteer activities]. No future employer just wants a person who just does the basics.
2. Weigh out the cost of college. Decide if $80,000 a year is a good investment when the job you’ll realistically get will pay $100,000 a year after many, many years in the business. Decide if there is another school where you could get the same academic benefits without the major expense. Google. Google. Google.
3. Apply to all the programs for minorities like the American Advertising Agency Association Minority Fellowship program. This program is a paid summer internship program in NY or Chicago with major ad agencies (room and board are included). Major competition but major experience.
4. Make a list of 10 questions you’d like to ask a senior executive in the field of advertising. Write an intro to them – tell them who you are, how you admire their work and why you’d appreciate some advice and information from them. Email them or call them for a 15 minute “informational interview.”
5. Don’t be afraid if you don’t have a “normal” college career. Some kids finish in four it’s not a race. You are done when you’re finished. Getting off the beaten path may mean that you are going a different trail to lead others. It’s time to march to your own beat and not try to keep up with others. It’s your life – craft it and create the life you want.

After my little talk and instruction, I finally said, “If I were you….” She listened and said, “Thank you. No one has ever given me such guidance about my career. No one has really told me the real deal about relationships, contacts and how to really build a career. You are so willing to introduce me to so many contacts in the field. I’m so excited. I don’t feel so lost any more.”

I said, “Ok, sweetie, I love you, that’s what family is for.” And off I went to the new Tyler Perry movie, “The Family That Preys.” (By the way, Tyler just might be family too – regardless, we have to support our own and help others achieve their dreams. That’s what Christians do.)