Good people, I have just completed my E-Book ... You Want Caviar, But Have $ for Chitterling -- A Smart PR Guide for Those on A Budget. My book is over 50 pages with real tools to help individuals, entrepreneurs grow and make money from their business. Also, I have various professionals and business leaders contributing on how to write an effective press release, announce a new business, transition/re-invention, networking, etc... Please visit www.taylormademediapr.com and get your copy on May 6th.
Okay... I am on a natural high. Staying on message, listening to God and allowing him to work through me.
Following the news media with all the coverage of Rev. Jeremiah Wright. Isn't it time for him to sit down and be silent? I was on his side on Sunday, then came the Nat'l Press Club speech --was he trippin'? Was he trying to sabotage Barack? Or, did he simply find his rhythm and just couldn't stop? My vote is that he was loving the response from the crowd, and just kept on flowing like a hip hop star rapping on vintage Soul Train. Feel me?
Wednesday, April 30, 2008
Monday, April 28, 2008
We're just different...not deficient! Change is going to come.
Rev. Jeremiah Wright was right!
see the youtube link http://youtube.com/watch?v=bSTFMl2vlow
========================
Another view.....
Barack Obama's ex-pastor, Reverend Jeremiah Wright, spoke to the National Press Club on Monday, April 28th.
It was an early morning surprise to many (including myself) considering the firestorm that clips of a prior Reverend Wright sermon created for the Barack Obama camp. It was a firestorm of negativity that certain political analysts use as the cause for Obama's lack of votes in the recent Pennsylvania primary. So why did the good reverend decide to come forth now considering he has kept relatively quiet in the past?
Here is what I believe. Reverend Wright wanted to . . .
Defend the black church
It was obvious from Reverend Wright's words that he felt certain whites were maligning the black church because it was different. Different meaning that a traditional black church is not conducted in the same way as a traditional white church. The sermons are more forceful and full of fire. The leadership is more political.
And frankly, the views of the society aren't the same. He used this last point to explain why he made the infamous "God damn America" statement. It was his way of say that he really didn't mean it literally, but figuratively as an expression of his frustration with mainstream America and their treatment of blacks.
Portray a different side of himself
Although Reverend Wright stated several times that the media's portrayal of him was an attack against the black church, it was apparent by his speech that he felt it was an attack against him as well. At times, he used popular terms used by the media to describe him in his speech. Also, he brought up his service in the military and to the community as a way to bolster his persona and show that he had acted in ways more patriotic than the current presidential camp. He made it clear that he was not the crazy, Anti-American lunatic that he was portrayed to be by the media.
Being Prepared When A Crisis Hits
Recently, I was called upon to provide counsel on how to handle a crisis. So, I thought, why not share some of the basics that I provided them and that I use in my formal media crisis/training presentations for this blog. Please note that the following are general tips that can and should be applied to any scenario and for any organization.
By Monica Wood│MWPR, Inc.
Things to Keep in Mind:
1. A crisis can come at any time, from anywhere and in any form. The goal when faced with a crisis is to minimize the overall damage.
2. The best way to manage the situation, if it should ever arise, is to create “a plan of action”.
3. That plan would include: message development, identifying spokespersons and conducting media training for them, media monitoring and on-going media counsel.
4. Only the identified spokesperson (CEO/Leader) and back-up spokespeople (or firm on behalf of the organization) should release information to the media and to the public. All other staff, board and committee members, etc. should be professional and helpful to the media by connecting them with the spokespeople, but will neither speak to the media, nor provide any information. (Refer to Media Crisis Guide)
5. There should be one designated PR/crisis management lead person working with the core “team”, directing and coordinating all aspects of the organization’s response including managing the messages and the delivery to the media. There should also be one designated spokesperson that actually interacts with the media and other inquirers. The core team can include attorneys, advisors, identified management, etc.
6. All comments should be presented in a professional and sincere manner, and serve to mitigate the crisis while reinforcing the leadership role of the organization.
7. Please keep in mind that "No comment" is never an acceptable response. If an answer is unknown or cannot be immediately answered, make note of the question, tell the reporter that the appropriate person will get back with him/her on that question. If the question cannot be answered due to a policy (such as sharing personnel information, etc.) let the inquirer know that.
8. Personnel matters are to remain confidential, always.
9. When possible, responses should be proactive, responsive, and action-oriented.
10. Please note that it is important to maintain a positive position with the media as they are your direct connection to regaining public trust. In times of crisis, maintaining effective media relationships will be particularly critical in bolstering public confidence in the sector as a whole.
MEDIA CRISIS GUIDE
WHAT TO DO WHEN THE MEDIA CALLS:
•TAKE CONTACT INFORMATION (NAME, NUMBER, EMAIL ADDRESS AND MEDIA OUTLET)
•ASK WHAT THEIR DEADLINE IS.
•REMAIN POLITE, COURTEOUS AND PROFESSIONAL THROUGHOUT THE CALL.
•PROBE TO ASCERTAIN NATURE OF THEIR CALL.
•ASSURE THEM THAT THE APPROPRIATE PERSON WILL GET BACK TO THEM MOMENTARILY.
•ONCE OFF THE PHONE IMMEDIATELY REACH OUT TO THE IDENTIFIED KEY PERSONS IN THE ORGANIZATION.
WHAT NOT TO DO WHEN THE MEDIA CALLS:
•NEVER, SAY, “NO COMMENT”....THAT WILL BE THE QUOTE USED IN THE STORY.
•DO NOT ATTEMPT TO ANSWER QUESTIONS…EVEN IF YOU ARE THE IDENTIFIED SPOKESPERSON. ASSURE THEM THAT THEIR CALL WILL BE RETURNED SHORTLY.
•DO NOT PROVIDE PERSONNEL OR OFFICIAL INFORMATION.
•DO NOT GIVE OUT ANY PHONE NUMBERS.
•DO NOT SOUND DEFENSIVE ON THE PHONE.
http://www.mwprinc.com/
http://mwprinsight.blogspot.com/
By Monica Wood│MWPR, Inc.
Things to Keep in Mind:
1. A crisis can come at any time, from anywhere and in any form. The goal when faced with a crisis is to minimize the overall damage.
2. The best way to manage the situation, if it should ever arise, is to create “a plan of action”.
3. That plan would include: message development, identifying spokespersons and conducting media training for them, media monitoring and on-going media counsel.
4. Only the identified spokesperson (CEO/Leader) and back-up spokespeople (or firm on behalf of the organization) should release information to the media and to the public. All other staff, board and committee members, etc. should be professional and helpful to the media by connecting them with the spokespeople, but will neither speak to the media, nor provide any information. (Refer to Media Crisis Guide)
5. There should be one designated PR/crisis management lead person working with the core “team”, directing and coordinating all aspects of the organization’s response including managing the messages and the delivery to the media. There should also be one designated spokesperson that actually interacts with the media and other inquirers. The core team can include attorneys, advisors, identified management, etc.
6. All comments should be presented in a professional and sincere manner, and serve to mitigate the crisis while reinforcing the leadership role of the organization.
7. Please keep in mind that "No comment" is never an acceptable response. If an answer is unknown or cannot be immediately answered, make note of the question, tell the reporter that the appropriate person will get back with him/her on that question. If the question cannot be answered due to a policy (such as sharing personnel information, etc.) let the inquirer know that.
8. Personnel matters are to remain confidential, always.
9. When possible, responses should be proactive, responsive, and action-oriented.
10. Please note that it is important to maintain a positive position with the media as they are your direct connection to regaining public trust. In times of crisis, maintaining effective media relationships will be particularly critical in bolstering public confidence in the sector as a whole.
MEDIA CRISIS GUIDE
WHAT TO DO WHEN THE MEDIA CALLS:
•TAKE CONTACT INFORMATION (NAME, NUMBER, EMAIL ADDRESS AND MEDIA OUTLET)
•ASK WHAT THEIR DEADLINE IS.
•REMAIN POLITE, COURTEOUS AND PROFESSIONAL THROUGHOUT THE CALL.
•PROBE TO ASCERTAIN NATURE OF THEIR CALL.
•ASSURE THEM THAT THE APPROPRIATE PERSON WILL GET BACK TO THEM MOMENTARILY.
•ONCE OFF THE PHONE IMMEDIATELY REACH OUT TO THE IDENTIFIED KEY PERSONS IN THE ORGANIZATION.
WHAT NOT TO DO WHEN THE MEDIA CALLS:
•NEVER, SAY, “NO COMMENT”....THAT WILL BE THE QUOTE USED IN THE STORY.
•DO NOT ATTEMPT TO ANSWER QUESTIONS…EVEN IF YOU ARE THE IDENTIFIED SPOKESPERSON. ASSURE THEM THAT THEIR CALL WILL BE RETURNED SHORTLY.
•DO NOT PROVIDE PERSONNEL OR OFFICIAL INFORMATION.
•DO NOT GIVE OUT ANY PHONE NUMBERS.
•DO NOT SOUND DEFENSIVE ON THE PHONE.
http://www.mwprinc.com/
http://mwprinsight.blogspot.com/
Look Behind the Reporting ...
Hello. As a PR Expert, it can be difficult to watch the media and see how credible journalists can become pawns to corporation and report the mandates of the establishment. What do I mean? The reporting of the Sean Bell verdict on Friday where all 3 police officers were acquitted. You could hear the disappointment in the journalists when they reported that no violence broke out and the crowd was civil. Of course, the crowd was civil, what did you expect, Black folks to go crazy and hurt people. That's not what we do ...
Rev. Jeremiah Wright speaking at the Detroit NAACP event and at the National Press Club this AM. Rev.Wright was honest, provocative, insightful and charismatic. I am watching how CNN is playing the speech and calling him defiant. What??? Why is he defiant, because he does not agree with the media and their inaccurate reporting, looped soundbite to trick people from hearing the entire sermon in question.
How I love the media. We must understand the press and when used effectively, it can be a tool of empowerment.
Rev. Jeremiah Wright speaking at the Detroit NAACP event and at the National Press Club this AM. Rev.Wright was honest, provocative, insightful and charismatic. I am watching how CNN is playing the speech and calling him defiant. What??? Why is he defiant, because he does not agree with the media and their inaccurate reporting, looped soundbite to trick people from hearing the entire sermon in question.
How I love the media. We must understand the press and when used effectively, it can be a tool of empowerment.
Friday, April 25, 2008
"Laborers together with God." 1 Corinthians 3:9
Networking is love in action (see 1 Corinthians 13). The master networker, best-selling author of “Success Runs in Our Race” and publisher of the Success Guide, George C. Fraser said, “I think success really involves the situations you get yourself into and the people you meet. No one can be successful by themselves. It’s the relationships that you develop with the people around you. Throughout my life, I’ve had people who helped me do better.”
Success does run in our race. Fraser has been on a mission to link African Americans together for the betterment of them all. For ten years, he has published The Success Guide to accomplish this goal. More than an upscale directory of contacts, it is the only vehicle that has African American professionals from 7 different countries and 75 cities. “It’s networking in an instant with real people getting real results,” said Fraser. He is also the author of “Click.”
The Bible tells us in Matthew 25:39 to “love your neighbor as yourself.” This is the key to a successful life. Another recurring phrase in the Bible is “one another.” We are to: love, instruct, encourage, stir up, lift up, rejoice with, prefer, serve, pray with, submit to, admonish, minister to, fellowship with and edify ONE ANOTHER. Sounds like networking to me.
Nobody gets to the highest peaks without help of others. Networking is the identification of relationships for the purpose of sharing information and resources. Taking time for people and communicating is the key. Don’t ever get too busy to share information or your wisdom.
Success does run in our race. Fraser has been on a mission to link African Americans together for the betterment of them all. For ten years, he has published The Success Guide to accomplish this goal. More than an upscale directory of contacts, it is the only vehicle that has African American professionals from 7 different countries and 75 cities. “It’s networking in an instant with real people getting real results,” said Fraser. He is also the author of “Click.”
The Bible tells us in Matthew 25:39 to “love your neighbor as yourself.” This is the key to a successful life. Another recurring phrase in the Bible is “one another.” We are to: love, instruct, encourage, stir up, lift up, rejoice with, prefer, serve, pray with, submit to, admonish, minister to, fellowship with and edify ONE ANOTHER. Sounds like networking to me.
Nobody gets to the highest peaks without help of others. Networking is the identification of relationships for the purpose of sharing information and resources. Taking time for people and communicating is the key. Don’t ever get too busy to share information or your wisdom.
www.Frasernet.com
Thursday, April 24, 2008
The Problem with Christian Public Relations
Come on people. Take note. We have to make friends - not enemies.
Let's blog about: What is the PR Distinction!
What is the PR Distinction? We are a blog of eight enlightened, inspiring, empowering PR entrepreneurs who love God, their community and their careers.
We have more than 200 years of combined experience in marketing, advertising, public relations, ministry marketing, literary & gospel music publicity and branding.
We teach, train, speak and sometimes preach!
But our intent is to help others create buzz, build brands and live their God-inspired dreams.
We'll be blogging about:
- PR topics, current tools, tips and best practices in the industry - you'll get tons of FREE info from us
- The real deal in running a PR business - giving you our funny stories and learning from our "Lucy" moments
- How Public Relations has "created monsters" in ministry & the gospel industry and how the Church needs to shift - a hard word and thought provoking
- Current media or ministry events and our spins on it from the PR pros perspective - chime in and share your views too
- Our PR pet peaves, and what inspires after all these years....
Why would you keep coming back? To hear our insider secrets and we'll have podcasts and videos!
We are fusing our voices together to create a better community and make an impact with our distinct voice for such a time as this. Kingdom connections.
We all have a heart to enlighten, empower, educate, and inspire you to have total success in life and business. (We are also entertaining - yeah, we got jokes.)
Who are these chicks?
- Karen Taylor Bass http://www.taylormademediapr.com/
- Lenore Bruce http://www.fuzioncommunications.com/
- Phyllis Caddell http://www.pcpublicrelations.com/
- Pam Perry http://www.ministrymarketingsolutions.com/
- Candace Reese http://www.envisionpr.com/
- Rhonda Ridley http://www.affinity-pr.com/
- Andrea Williams http://www.tehillahenterprisespr.com/
- Monica Wood http://www.mwprinc.com/
Look for future webinars and teleclasses from us! Stay connected to the TRUE VINE!
PR Distinction: Take a stand when standing out!
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