By Lenore Duda
Many times as a PR professional we are given the incredible opportunity to represent someone. Often, in those instances our efforts can be diluted when the person we are representing isn’t captured correctly on film. Whether or not you are being guided by your representative, you must know that your photo is just as important as the product or service that you may be selling. You should consider your photo as an extension of your brand. Media professionals, and producers look at the quality of the images they receive from your PR representative and consider it a part of the decision process. Often, if the story (i.e. press release or pitch) isn’t supported by a great photo image it can make the sale (you) much harder for us to deliver. It’s simple, bad images are less likely to get media placement. Image really is everything!
Here are some great basic steps that you can take to secure the right photo image. (Receive the complete article by emailing your request to firstname.lastname@example.org.)